While Made2Manage's decision to go private under a wealthy Battery Ventures' wing, which was supposedly committed to invest in the acquired technology was prudent at the time of announcement; subsequent events might be showing us a different side of the buyout medal. Although the draconic exodus of former executives and subsequent layoffs may at the end of the day result with some benefits for the customers (e.g., the vendor's stability and improved delivery of product functionality and quality) albeit within the vendor's future sweet spot. While the target market remains small and midsize manufacturers, that more granular sweet spot is yet to be determined and vocally unveiled by the new management.
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CEO effective immediately, while Tom Millay assumed the role of VP, marketing and sales. Wortman left Made2Manage Systems after 10 years of service. Under his leadership the company grew from $3.9 million to $30 million in revenue, expanded its user base from 244 to 1,700 customers, and developed a single, Microsoft DOS -based product into a fully integrated, Microsoft .NET -based extended enterprise business system. Moreover, Gary Rush, VP of sales; Scott Heil, VP of development; Joe Swern, VP of