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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 tool mrm


Infor Announces the Acquisition of Orbis Global
One year after Infor and Orbis Global teamed up, Infor acquires Orbis Global. Orbis Global started out in Australia and later moved to San Francisco where its

tool mrm  to become a competitive tool not only for sales and customer reps but also for marketers. Mr. George Wright, senior vice president and general manager of Epiphany, explains, Infor Epiphany will become an even more efficient marketing solution with the integrated best-in-class MRM functionality from Orbis Global, enabling fast and informed decision making across all programs and channels. Further, Mr. Wright underlined that Infor intends to take advantage of MRM's customer experience management

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » tool mrm

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

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Microsoft Dynamics CRM Getting More Socially Insightful


Microsoft has announced a strategic alliance with InsideView whereby InsideView for Sales will be integrated into Microsoft Dynamics CRM Online, bringing social insight capabilities into Microsoft Dynamics CRM through the integration of real-time company and contact information from 30,000 sources. Microsoft has also announced that the new version of Microsoft Dynamics CRM is now available

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SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

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A Visionary of Loveliness


Informix released version 2.0 of their interactive data analysis dashboard Visionary. The tool is designed for decision-makers and provides capabilities for viewing and analyzing dynamic data from a variety of sources.

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CRM-A Real Challenge


Customer relationship management (CRM) should not be viewed as an information technology (IT) tool but as a strategic enabler for organization-wide impact. This white paper makes recommendations for developing a CRM strategy and value proposition to avoid an implementation falling short of expectations.

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Reporting for Midsize Companies


Reporting is a valuable tool that can help you understand your company’s performance. The right reporting tool is simply the one that lets you work with information the way you want to, and gives you confidence that the information is relevant and accurate. Find out how a single reporting application can reduce the complexity of the reporting environment for IT, while delivering more benefits for your users.

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Dashboard Development and Deployment-A Methodology for Success


A dashboard is a vital tool for monitoring the daily health of your organization. From a single interface, decision makers have access to key performance indicators (KPI)—actionable information that can be used to effectively guide and track business performance. Successful implementation of a dashboard is complex and requires a step-by-step process using a methodology that considers all aspects of the project life cycle.

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Selecting the Right Change Management Solution


When choosing a change management tool for your business environment, you need to consider several important factors. First is the number of database platforms in your data center, and whether to get a solution that supports multiple platforms. Find out the other factors, and how the right tool can reduce training and software costs, increase productivity, and ensure database availability, security, and performance.

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Autodesk Resuscitates Tinkercad in the Cloud


Autodesk recently signed a definitive agreement to acquire Tinkercad, an easy-to-use browser-based 3D design tool. The addition of Tinkercad to Autodesk is aimed at helping broaden the consumer-oriented Autodesk 123D family of apps and supports Autodesk’s vision to help anybody (students, makers, and designers) imagine, design, and create anything. The acquisition will also revive the Tinkercad

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BI Reporting: Does the Tool Really Matter?


Last month I listened to several discussions about the importance of choosing the right reporting tool when installing a business intelligence (BI) solution. Here are some questions that were raised: Is the reporting tool really relevant when deploying a complete BI solution? Which type of reporting tool should I choose when deploying a BI system? Choosing the right reporting tool may not be as

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