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Documents » tools mrm

Collaboration 2.0: Taking Collaboration to the Next Level: From ... (White Paper)

Abstract: Most business collaboration continues to be conducted via e-mail and shared folders, but forward-looking organizations are increasingly considering socially oriented and real-time collaboration solutions to instantly and seamlessly increase productivity between employees, suppliers, customers, and stakeh (...)
Excerpt related to tools mrm: Collaboration 2.0: Taking Collaboration to the Next Level: From the E-mail and Document-centric World of 'Enterprise 1.0' to the People-Centric World of ...
Published 2011-05-09

How Social Media Is Revolutionizing the Apparel Industry (White Paper)

Abstract: In just a few short years, social media has revolutionized the way people communicate and share information. For apparel companies, going social is no longer an option; it is a strategic business element that provides them the opportunity to collect detailed information on users and their habits, elicit (...)
Excerpt related to tools mrm: TEC White Papers. Browse this free online library for the latest technical white papers, webcasts, and product information to help ...
Published 2011-03-04

How Social Media Is Revolutionizing the Apparel Industry (White Paper)

Abstract: In just a few short years, social media has revolutionized the way people communicate and share information. For apparel companies, going social is no longer an option; it is a strategic business element that provides them the opportunity to collect detailed information on users and their habits, elicit (...)
Excerpt related to tools mrm: How Social Media Is Revolutionizing the Apparel Industry. Source: SAP. Document Type: White Paper Description: In just a few short ...
Published 2011-03-04

The Extended Enterprise in Action: Promoting Brand Image ... (White Paper)

Abstract: Promoting band image, improving overall business performance, and keeping customers happy is a main concern of many businesses. This paper demonstrates how the Extended Enterprise platform can help specific verticals to promote and sell their products to external audiences. Know the value of the Extended (...)
Excerpt related to tools mrm: ... Marketing Management (EMM)/Marketing Resource Management (MRM), Partnership Management ... Return on Investment (ROI), Risk Management, Technology Tools and Methods ...
Published 2011-03-01

Accelerating Lead to Cash to Rekindle Profitable Growth New ... (White Paper)

Abstract: Solutions are now available to integrate the lead-to-cash process with the supply chain, back-office accounting, and more. The companies that succeed in the new order will make use of these new tools to creatively accelerate their lead-to-cash process. They will achieve the agility necessary to enhance t (...)
Excerpt related to tools mrm: ... The companies that succeed in the new order will make use of these new tools to creatively accelerate their lead-to-cash process. ...
Published 2010-09-01

Netsize Mobile Marketing Survey 2009 (White Paper)

Abstract: Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deli (...)
Excerpt related to tools mrm: Netsize Mobile Marketing Survey 2009. Source: Netsize. Document Type: White Paper Description: Can your company and brand rise to ...
Published 2010-03-11

Netsize Mobile Marketing Survey 2009 (White Paper)

Abstract: Can your company and brand rise to the challenge and cash in on mobile marketing opportunities? Companies are often bullish about mobile marketing benefits, but lack the skill set to execute campaigns. And, though the interest in targeting consumers is high, the concern that opt-in databases won’t deli (...)
Excerpt related to tools mrm: TEC White Papers. Browse this free online library for the latest technical white papers, webcasts, and product information to help ...
Published 2010-03-11

Customer Data Integration: A Primer (Article)

Abstract: Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI within a customer relationship management initiative can help provide organizations with a successful framework to manage data on a continuous basis. (...)
Excerpt related to tools mrm: Customer data integration (CDI) involves consolidation of customer information for a centralized view of the customer experience. Implementing CDI...
Published 2009-09-11

Advancing the Art of Pricing with Science (Article)

Abstract: Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits. (...)
Excerpt related to tools mrm: Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness sta...
Published 2009-07-22

Data Quality: A Survival Guide for Marketing (White Paper)

Abstract: Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To Data Quality. The success of direct marketing, measured in terms of qualified leads that generate sales, depends on accurately identifying prospects. Ensuring data accuracy and data (...)
Excerpt related to tools mrm: Data Quality: a Survival Guide for Marketing. Find Free Blueprint and Other Solutions to Define Your Project In Relation To Data Quality. The succe...
Published 2010-03-11

Social CRM: Customer Relationship Management in the Age of the ... (White Paper)

Abstract: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Find Free Guidelines and Other Solutions to Define Your Acquisition In Relation To Social CRM. Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do (...)
Excerpt related to tools mrm: Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer. Find Free Guidelines and Other Solutions to Define Your...
Published 2010-03-11

Global CRM: Managing the Multinational Sales Force (White Paper)

Abstract: Customer relationship management (CRM) solutions have changed. What was once used to help sales personnel maintain records of contacts, sales-related activities, and individual team progress has now become so much more. But since CRM is now intertwined with other sales management solutions, it has left b (...)
Excerpt related to tools mrm: Global CRM: Managing the Multinational Sales Force. Source: NetSuite. Document Type: White Paper Description: Customer relationship ...
Published 2010-03-11

How to Deal with the Top 5 Challenges of Web Analytics (White Paper)

Abstract: Web analytics has never been an exact science—which can make the process extremely frustrating. How can you be 100 percent certain that the data you’re working with is always accurate? To deal with this and many other questions that will arise, businesses must gain a better understanding of how well (...)
Excerpt related to tools mrm: ... To deal with this and many other questions that will arise, businesses must gain a better understanding of how well their analytics tools work with their ...
Published 2010-03-11

The Art and Science of E-mail Marketing (White Paper)

Abstract: When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using th (...)
Excerpt related to tools mrm: The Art and Science of E-mail Marketing. Source: Listrak. Document Type: White Paper Description: When crafting an e-mail marketing ...
Published 2010-03-11

The Art and Science of E-mail Marketing (White Paper)

Abstract: When crafting an e-mail marketing campaign, a few guidelines should be followed in order to maximize its effectiveness. Believe it or not, e-mail marketing is not only an art, but a science as well. Carefully balancing the needs of the audience, properly communicating your inspiring message, and using th (...)
Excerpt related to tools mrm: TEC White Papers. Browse this free online library for the latest technical white papers, webcasts, and product information to help ...
Published 2010-03-11

Navigating Complexities of Local Advertising Implementation (White Paper)

Abstract: Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to man (...)
Excerpt related to tools mrm: Navigating Complexities of Local Advertising Implementation. Source: Avenue A Razorfish. Document Type: White Paper Description: Online ...
Published 2010-03-11

Marquee Vendors Partner for Deepening Inherent CRM and BI Links (Article)

Abstract: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation (MA) has been stunted by slow markets, and pessimistic investors. Vendors in CRM and BI are building alliances in order to gain market share and il (...)
Excerpt related to tools mrm: Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing...
Published 2005-08-17

Why Are CRM and Analytics Intrinsically Connected? (Article)

Abstract: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems. (...)
Excerpt related to tools mrm: The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and p...
Published 2005-08-16

SAS and Action-Oriented Business Processes: Alliances ... (Article)

Abstract: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to tools mrm: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have...
Published 2005-08-11

SAS and Action-Oriented Business Processes: Alliances ... (Article)

Abstract: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market. (...)
Excerpt related to tools mrm: Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have...
Published 2005-08-11
Documents » tools mrm
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