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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 tools mrm


Enterprise Marketing Management (EMM)
The@Enterprise Marketing Management@(EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services

tools mrm  effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

Evaluate Now

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SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

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Microsoft Convergence 2013 Observations (From Afar)


Microsoft Convergence 2013, which took place in mid-March 2013 in New Orleans, Louisiana, was reportedly the largest annual Convergence conference ever, with more than 11,000 attendees. Although I could not attend the multiday event in person, today’s collaborative technology marvels made it possible for me to follow it fairly closely even from a thousand miles away. Many of the conference

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Why Are CRM and Analytics Intrinsically Connected?


The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

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High-performance CPM Is Redefining the Role of Enterprise-quality FP&A Tools


High-performance, enterprise-quality corporate performance management (CPM) is opening the door to providing more comprehensive and real-time analytics across the enterprise. It expands the traditional forecasting, planning, and analytical (FP&A) capabilities within finance and extends CPM’s decision support analytics to line-of-business (LOB) operations. Find out more in this profile of performance management solution provider deFacto.

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Why Traditional Monitoring Tools Cannot Deliver True Mobile User Management for the BlackBerry Platform


In recent years, the BlackBerry smartphone has transitioned from being a small-scale productivity tool to a widely used mission-critical platform. This shift has prompted IT organizations to explore what key technical capabilities and internal process standards are needed to ensure superior performance and availability. Discover why traditional monitoring technologies have failed, and what new approaches have emerged.

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Dalian Shipyard Transforms Shipbuilding in China with PTC Product Development Tools


After adopting two-dimensional computer-aided design (2D CAD) in the 1990s, Dalian Shipyard discovered that 2D technology didn’t meet the real-world challenges facing ship designers. For example, 2D CAD could not graphically reproduce real ship design challenges, such as collisions. Dalian Shipyard needed better product lifecycle management (PLM) tools. The solution: CADDS 5i—a complete 3D CAD tool for shipbuilding.

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Leveraging 3-D for Sales Automation


Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and new skills to close sales. A powerful new set of tools has taken its place in the salesperson’s arsenal: 3-D applications.

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Dead Heat: Corporate Buyers Gain Analysis Tools in Leading e-Procurement Products


Commerce One has partnered with Sagent Technology to add analytic tools to its enterprise e-purchasing application. Also, Ariba has partnered with Informatica to add analytic tools to its enterprise e-purchasing application.

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5 Ways to Effectively use Social Media to Conduct Your Job Search


In Using Social Media Tools for Recruiting Talent, I discussed how more and more businesses today are using social media tools for attracting and finding the right person to fill a position. This current post will focus on the job seeker. It’s no secret that the last few years has seen unemployment rates rise well above the norm. In fact, recent numbers show that—while things are slowly getting

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