It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least in the realm of business-to-consumers (B2C) commerce. According to Forrester, 63 percent of online retailers will make social e-commerce a top priority in 2010, with The Limited brands leading the way.
As consumers and
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make social e-commerce a top priority in 2010, with The Limited brands leading the way . As consumers and individuals, most of us have been effectively using Facebook, Twitter, Yelp, Flickr, YouTube , and LinkedIn for various personal and professional purposes. The Web 2.0 tools and technologies have certainly leveled the playing field, similar to what the advent of the Internet and e-commerce did in the late 1990s (i.e., by further enlarging the so-called “global village” ). Consumers are