X
Start evaluating software now

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
 

 trade marketing specialist


Inovis Delves into PIM by Snatching QRS Part Two: QRS Marketing
QRS believes that it adds value to its customers because it offers the products and services that companies need to connect, transact, collaborate, and

trade marketing specialist  to ensure companies can trade with virtually anyone at any time, through one provider. QRS also provides trading community enablement services through which it can plan, communicate, and implement electronic commerce programs for large trading communities. Included within QRS Exchange are the following products and services: 1) Data exchange , which is an EDI solution using an electronic mailbox on a proprietary VAN, through which communications can be established across dissimilar machines and across

Read More


Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lea... Get this template

Read More
Start evaluating software now

 Security code
Already have a TEC account? Sign in here.
 
Don't have a TEC account? Register here.

Enterprise Marketing Management (EMM)
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...

Documents related to » trade marketing specialist

Confronting International Regulatory Compliance: Web-based GTM Solution


TradeBeam offers a hosted GTM solution. Its ongoing acquisitions will eventually create an end-to-end solution linking physical and financial supply chains enabling companies to manage and execute global trade activities from a single software platform.

trade marketing specialist  adequate for US Customs. Trade compliance applications take the marketing description from the purchase order and associate it with a commercially acceptable description and the correct HTS classification. The PowerBook would become listed as a laptop computer with certain features and specifications and the right HTS code number. All of this happens over the web. In the case of TradeBeam, it then complies with a twenty-four hour rule, and based on the importer's purchase order, and information about the Read More

I Know What You Did Last Week - But I'll Never Tell


Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual identities. DoubleClick points out that this is only possible when the personal identification is provided voluntarily. Opponents question whether the average surfer understands the implications of providing information.

trade marketing specialist  offices of the Federal Trade Commission. Before the acquisition DoubleClick knew you by a coded number. It knew that you visited this bookstore site, that health information site, and, yes, even the online gaming site. The first time you visited any of the 11,500 Web sites using DoubleClick to serve ads, DoubleClick dropped a cookie on your machine and made an entry for you in its database. It could then follow you as you visited other sites served by DoubleClick. Not only would it know what sites you had Read More

B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

trade marketing specialist  marketing communications, such as trade publication ads and direct mail, to campaign and prospect-speciic online landing pages. Leveraging web tracking information such as web page visits to trigger email, direct mail or call center touch points. Deploying surveys with email campaigns in order increase customer insight. When deploying a multi-channel marketing campaign, marketers should start simple, test and evolve the campaign over time. When new communications and new channels are introduced into a Read More

ROI Systems MANAGE-s Well Past 2000 Part 2: Impact and Recommendations


Expanding incrementally, with goals that are carefully balanced with providing excellent customer support, close attention to the bottom line, and leveraging a tried-and-true business model, partnerships and technologies has been ROI Systems' formula of success. It is now in a position to move forward with its plans for further needed product enhancements, staffing expansion and company growth, at a time when many of its peers continue to struggle.

trade marketing specialist  providers (ASP)/hosting, and private trade exchange (PTX) strategy and delivery, which could still be appealing to its target market. Nevertheless, given the above indications, one should expect enhancements along these lines some time in the future, should ROI start hearing louder voices of its prospective customers in that regard. Given that the vast majority of its customers are on the latest product release, they may be better off than the users of more advanced products on the paper but on years-old Read More

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

trade marketing specialist  the Ongoing Marketing Software Arms Race Justified? Oracle recently acquired Responsys shortly after acquiring Eloqua , paying steep and multiple times these companies’ respective annual revenues. Along similar lines was salesforce.com ’s multi-billion dollar acquisition of ExactTarget , while Adobe wasn’t a slouch either when it acquired Neolane , years after the Omniture acquisition, to bolster Adobe Marketing Cloud . IBM did its share of marketing automation software acquisition via Unica, Corem Read More

Global Trade and the Role of Governance, Risk Management, and Compliance Software


The growing number of legal and regulatory requirements associated with global trading is one of many reasons enterprises are looking into global trade management applications, and into harnessing the up-and-coming, strategic software category of governance, risk management, and compliance.

trade marketing specialist  Trade and the Role of Governance, Risk Management, and Compliance Software To conduct business globally, logically companies need to comply with local laws, satisfy trade security measures, meet documentation requirements, understand complicated tariffs, and coordinate various parties. Handling these tasks manually increases the risk of failure, which can be costly when trading across borders. In fact, according to a United Nations (UN) study, the inefficient administration of customs processes Read More

Five Keys to Marketing Analytics Excellence


Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes.

trade marketing specialist  Keys to Marketing Analytics Excellence Marketing is all about finding the most profitable growth opportunities in your data, knowing where to place your bets, taking the best marketing action, and ultimately maximizing the cross-business influence of every dollar you spend. You can accomplish these things through a customer intelligence platform that aligns the customer journey with your marketing systems and processes. Read More

SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

trade marketing specialist  Finds CRM Partner for Marketing Tools Event Summary On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing planning and campaign-management features to its customer-relationship management suite. SAP and Recognition Systems have agreed to jointly develop integration between SAP's enterprise resource planning and data warehouse packages and Recognition's Protagon suite, which offers customer-segmentation tools to help marketing Read More

Wholesale and Retail Trade


Companies in the wholesale and retail trade industry face multiple micro- and macro-economic pressures, including unpredictable consumer behavior; fluctuations in demand; heavy competition; and local, national, and international regulatory compliance issues. These companies have also seen increases in business costs, ranging from transportation and delivery to the necessity of managing a large number of remote divisions.

trade marketing specialist  and Retail Trade Companies in the wholesale and retail trade industry face multiple micro- and macro-economic pressures, including unpredictable consumer behavior; fluctuations in demand; heavy competition; and local, national, and international regulatory compliance issues. These companies have also seen increases in business costs, ranging from transportation and delivery to the necessity of managing a large number of remote divisions. Read More

Salesforce Social.com to Enhance Salesforce Marketing Cloud


Salesforce has announced Salesforce Social.com, a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns

trade marketing specialist  Social.com to Enhance Salesforce Marketing Cloud Salesforce has announced  Salesforce Social.com , a product designed for social advertising and meant to enhance Salesforce Marketing Cloud. To date, Salesforce Marketing Cloud includes social listening (Salesforce Radian6), publishing (Salesforce Buddy Media), and social advertising (Social.com). The solution targets brands and agencies that would like to launch social ad campaigns on Facebook and Twitter. The applications allows companies to Read More

Content Raven Launches Marketing Analytics


Content Raven, a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.

trade marketing specialist  Raven Launches Marketing Analytics Content Raven , a cloud-based file distribution toolkit that adds content control, security, and analytics to files, has announced the addition of Marketing Raven to its suite of products. The new marketing analytics tool aims to enable marketing and sales professionals to improve content marketing, lead nurturing, and revenue opportunities by providing in-depth tracking data and real-time alerts on engagement activity.   While everyone is jumping onto the Read More

Understanding the ROI of Marketing Automation


Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, automation systems provide the best way possible to pare down leads and focus on the prospects most likely to buy. But before you can decide if a marketing automation system is right for your company, you need to know more about automation and its return on investment (ROI).

trade marketing specialist  the ROI of Marketing Automation Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social media. Keeping up with marketing tasks in this new environment of constant connection can be extremely difficult. Marketing automation has emerged as a solution for company leaders who want to focus on generating leads without sacrificing other types of marketing campaigns. For many sales professionals, Read More

Search Engine Marketing - Best Practices


The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web.

trade marketing specialist  Engine Marketing - Best Practices The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and optimize the power of the World Wide Web. Read More

Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

trade marketing specialist  the Social Data Flood into Solid Marketing Decisions Read More