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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 unica campaign management process


Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

unica campaign management process  further expand across Europe. Unica pledges to continue to sell Marketic solutions, which include software for campaign management and loyalty marketing. In addition, Marketic's customers should benefit from the added capabilities available in Unica's Affinium Suite, such as predictive analysis, data mining, multi-channel campaign optimization, real-time event triggers and marketing content management. Based on an open, scalable architecture, Unica's Affinium Suite aims at enabling marketers to gather

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Business Process Management (BPM)

Business process management (BPM) defines, enables, and manages the exchange of enterprise information through the semantics of a business process view, which involves employees, customers, partners, applications, and databases.  

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Documents related to » unica campaign management process

Xchange Adds To The List Of CRM Point Solutions' Casualties


Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for out there in the long run other than to find an honorable exit strategy.

unica campaign management process  longer with it. Also, Unica has already migrated approximately 15% of Xchange's customer base to Affinium, and the vendor touts that regardless of which company takes ultimate ownership of Xchange's remaining assets, converting to Affinium will be the most attractive solution for Xchange customers. Consequently, given Unica's and DoubleClick's absence from the bidding, the winning bidder was Amdocs (NASDAQ: DOX), a provider of billing systems, customer care and support for the communications industry. Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

unica campaign management process  the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15 percent of Xchange's customer base to Affinium, and the vendor touts that regardless of which company has taken ultimate ownership of Xchange's remaining assets, converting to Affinium will be the most attractive solution for Xchange customers. The CRM market as well as its marketing automation sub-segment remains both the land of Read More

IBM Emptoris v10, Smarter Commerce, and Strategic Sourcing


Emptoris has been part of IBM for about 20 months, and we’re coming up on the close of its first full fiscal year under the IBM label. Since the acquisition, IBM has been integrating Emptoris into its three-year-old Smarter Commerce conception (Emptoris was known to have had some 750 employees at the time of acquisition, but IBM will not disclose the number of employees now associated with it).

unica campaign management process  Emptoris ― February 2012 Unica Corporation ― October 2010 Sterling Commerce ― August 2010 Coremetrics ― August 2010 ILOG ― January 2009 There continues to be speculation about why IBM decided to acquire Emptoris rather than Ariba (which has since been acquired by SAP). By not acquiring Ariba, IBM missed an opportunity to add a supplier network along the lines of that offered by SciQuest, TradeShift, E2open, and others. IBM would say that its focus more on strategic procurement lessens the Read More

Xchange Adds To The List Of CRM Point Solutions' Casualties Part Two: Market Impact & User Recommendations


Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products? Could it be that while the traditional introspective mind-set of ERP becomes history, its functionality remains critical and CRM is being absorbed into ERP solutions?

unica campaign management process  be direct competitors like Unica, Chordiant, E.piphany , DoubleClick, SAS, and NCR Teradata . These vendors either have enough resources and/or they have open solutions that can either supplant or can be grafted onto Xchange customers' instances. Some of them have apparently even already migrated some chunks of customer base and will be going after the remaining installed base with much zeal, while most of them have a more attuned product, more relevant customer references, and more dedication to Read More

VDoc Process


VDoc Process for IBM Websphere Portal Server or Lotus Domino is a business process automation solution that allows SMBs and corporate departments to place the responsibility for developing business process-driven applications in the hands their business managers. From administration, finance, and human resources, to customer service, quality, and marketing, non-IT staff can draw and generate collaborative applications without programming or IT skills. They can also follow up and track events; pilot processes with reports and indicators; and capitalize on existing infrastructures to build collaborative portals.  

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Sales Process Map


Today’s new technologies and tools are changing the sales process. Sales teams that incorporate social insights into the sales process are pulling ahead, while reps who stick with traditional methods are falling behind. This step-by-step guide helps you to reach prospects, qualify leads, and close deals. Download the guide and know what you need to do to close more deals faster and collaborate instantly on what matters.

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Intelligent Workload Management


Computing infrastructure today though versatile must be used wisely. Intelligent workload management (IWM) allows for efficient consumption of computing resources while ensuring business tasks are supported by all needed resources—and that this is all done securely. IWM tools support the building, management, monitoring, and securing of workloads. See how to run your cloud computing system with leading-edge technology.

unica campaign management process  IT Management,IT Budgeting,Cost Control,Risk Management,security,best practices,e-commerce,cloud computing,it risk management,risk management tools,security risk management,business risk management,risk management plan,risk management system,enterprise risk management Read More

Managing the Process of Process: Establishing the Right Goals and Improving Operations and Systems to Hit the Mark


North American process manufacturers face increasing challenges related to heightened security, pricing pressures, global competition, and rising costs. Thus, continuous improvement of processes is imperative to remaining competitive. How close is your company to world-class? And how focused are you on process improvement? Find out how get started on a process improvement strategy that will have long-term benefits.

unica campaign management process   Read More

Core HR Systems: Flawless Execution Enabling Strategic HR Management


Human resources (HR) professionals are tasked with ensuring employee needs are fulfilled and employer interests are protected. Management of core employee data, such as record-keeping, time and attendance, and payroll processing, is a cornerstone of every HR operation, and the way companies collect and maintain such data is critical. Find out what core HR management capabilities and systems today’s companies are using.

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Talent Management Technology Strategies for the Retail Industry in 2010


An integrated talent management technology solution, deployed with an effective strategy, offers significant advantages for retailers. For one thing, businesses approach talent management from an integrated perspective, not as stand-alone elements. But a more important advantage for is the impact on the bottom line. Discover research that shows that businesses with an integrated approach generate 26 percent more revenue.

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Top Three Learning Management Trends for 2011


Learning management is a growing market in certain geographical areas and within specific industries. The availability of mobile and collaborative learning devices and tools, as well as the wider adoption of Web 2.0 technologies, is opening up a whole new world of opportunities for people to learn. Read this article on user interest in learning management systems and learn about three learning management trends for 2011.

unica campaign management process  its ability to network, communicate, and learn via many different social media outlets. As more people look outside their own company’s training department to meet their professional learning needs—via social media, new services will inevitably emerge to meet the greater demand. Web 2.0 is all about helping users participate more actively in their own online experiences. This is known today as “informal learning.” Users have vital knowledge to share and know that others have specific knowledge Read More

Systems Monitoring and Management: Vendor Evaluation Checklist


This systems’ monitoring and management vendor evaluation checklist from Uptime Software is designed to help IT managers and administrators as they search for the right solution. It is intended to be a generic list that can be updated, expanded, and customized depending on your exact requirements. You are welcome to edit and modify each of the items as you see fit.

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Vulnerability Management Buyer's Checklist


Here's an easy, effective way to cover yourself: download the vulnerability management buyer's checklist: key questions to ask before you select a ...

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