X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 unica campaign


Unica
Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise

unica campaign  Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore;

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » unica campaign

Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

unica campaign  further expand across Europe. Unica pledges to continue to sell Marketic solutions, which include software for campaign management and loyalty marketing. In addition, Marketic's customers should benefit from the added capabilities available in Unica's Affinium Suite, such as predictive analysis, data mining, multi-channel campaign optimization, real-time event triggers and marketing content management. Based on an open, scalable architecture, Unica's Affinium Suite aims at enabling marketers to gather Read More

Affinium Suite


Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics.Affinium Campaign is a multichannel, personalized campaign management solution. Affinium Campaign delivers supports real time inbound and outbound customer interactions. This software helps manage multichannel and multiwave campaigns. Affinium Model is a data mining and predictive modeling solution, which helps companies understand and anticipate customer behaviors and preferences. Its has built-in automation and wizards to help generate models faster than conventional tools.Affinium Plan is a marketing resource management solution, which provides a common "workplace" for marketing teams to plan, manage, execute, and monitor marketing initiatives. It includes automated workflow and collaboration tools, customizable reporting metrics, and a marketing "dashboard" to provide real time visibility into status and effectiveness. It also supports content management and automated approval processes.Affinium Leads is a lead management solution that provides the ability to better manage the qualification, enrichment, distribution, maturation, and feedback loop on leads.

unica campaign  Suite Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics.Affinium Campaign is a multichannel, personalized campaign management solution. Affinium Campaign delivers supports real time inbound and outbound customer interactions. This software helps manage multichannel and multiwave campaigns. Affinium Model is a data mining and predictive modeling solution, which helps companies understand and Read More

Customer Life Cycle Solutions: Strategic Alliances, Challenges, & User Recommendations


Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the form of graphs and practical reports.

unica campaign  the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, and has migrated approximately 20 percent of Xchange's customer base to Affinium. Amdocs has since incorporated Xchange's functionality into an enhanced marketing automation system in ClarifyCRM 12.5 , and migrated about one-third of these customers onto the product. Yet, despite the combination of Amdocs' preexisting campaign management system and its ClarifyCRM and Xchange suites, Read More

Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

unica campaign  the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15 percent of Xchange's customer base to Affinium, and the vendor touts that regardless of which company has taken ultimate ownership of Xchange's remaining assets, converting to Affinium will be the most attractive solution for Xchange customers. The CRM market as well as its marketing automation sub-segment remains both the land of Read More

Harness the Power of Your Virtual Sales Team


Early in the campaign, the important thing is to get all your team members on the same page, share available knowledge, and plan ways to gather other required information. The first few meetings should be formal, with a printed agenda, including clear goals and time constraints (showing respect for team members' time). This process, of course, is called "discovery."

unica campaign  articulate, intelligent salesperson can communicate. Explaining and managing that level of information and complexity to the different constituencies within the prospect's organization requires the assistance of application specialists, business consultants, product marketers, corporate executives, developers, and other experts. And that demands taking a team approach to selling. If your team sells by the seat of your pants, you aren't driving a sales campaign—you're driving bumper cars. Team selling Read More

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

unica campaign  E.piphany, SAS , and Unica . The most recent tool in the world of marketing automation is the emergence of the marketing resource management (MRM) pioneered by Aprimo . Facing shrinking budgets, marketing departments are more and more accountable for the cost of their activities. MRM helps marketing professionals to plan ahead for the following: Time for human resources Time for financial resources Responsibilities for different team members at different steps MRM combines workflow capabilities for Read More

Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

unica campaign  E Blast , E Communication , Electronic Communication , B2B Email Marketing , Electronic Marketing , E-Mail Marketing Techniques , Electronic Mail Marketing , Email Marketing Software , Business Email Marketing , Direct Marketing , Direct Email Marketing , Marketing Solutions , Email Marketing Services , Email Marketing Campaign , Small Business Email Marketing , Internet Marketing Email , Email Online Marketing , Web Email Marketing , Email Marketing Solution , Email Marketing Company , Promotional Read More

IBM Aims Renamed UNIX Server at Sun


In the latest phase of its campaign to unseat Sun as the dominant Internet server brand, IBM has released a slew of performance benchmarks for its 'eServer pSeries' UNIX server.

unica campaign   Read More

Who’s That Knocking On Your Web?


Coremetrics’ approach to visitor tracking is a hosted service that incorporates industry best practices to provide profiling of site visitors to support media analysis, merchandizing and segmentation.

unica campaign  That Knocking On Your Web? Who’s That Knocking On Your Web? D. Geller - April 25th, 2000 Event Summary Coremetrics launched its eLuminate visitor analysis service by announcing that more than thirty customers have already selected it. Coremetrics claims to analyze the relationship between lead generation, customer acquisition and retention activities to provide a unified view of the online customer. Coremetrics provides lifetime analysis of the success of marketing campaigns. This means that, for Read More

Got CRM? Why You Need Marketing Automation, Too


When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both.

unica campaign  CRM? Why You Need Marketing Automation, Too When you create a campaign in your marketing automation system, it should map back to your customer relationship management (CRM) so that you can tie closed deals back to the campaigns that created them. This closed-loop reporting capability allows you to measure your ROI and make data-driven marketing decisions. Learn how the systems complement each other, and why you need both. Read More

NetGenesis Predicts The Future From Mouse Trails


NetGenesis recently released NetGenesis 5, a suite of web analytics applications that do more than report simple web statistics. NetGenesis claims that its new suite can provide actionable insight into the behavior of surfing customers.

unica campaign  Predicts The Future From Mouse Trails Vendor Genesis NetGenesis, Inc. (NASDAQ: NTGX) has been developing web analytics software since 1994. Their original product, NetAnalysis, provided metrics to measure site traffic. It has since evolved into the NetGenesis 5 product suite that provides analytics to measure stickiness, frequency, and other sophisticated site visit characteristics. The analytics applications can be used in conjunction with third party campaign management and content management Read More

The Current State of Online Advertising: A Growing Market Trend


This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how.

unica campaign  Current State of Online Advertising: A Growing Market Trend This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. BEGINLYX Read More

EBSuite CRM


The EBSuite CRM web-based solution uses J2EE and Web Services technologies, and includes sales force automation (SFA), customer support and help desk, marketing automation and online/offline campaign management, project management, and mobile CRM modules.  

unica campaign  CRM The EBSuite CRM web-based solution uses J2EE and Web Services technologies, and includes sales force automation (SFA), customer support and help desk, marketing automation and online/offline campaign management, project management, and mobile CRM modules. Read More

Supply Chain Shorts for the Week of February 18, 2013


Snippets of recent supply chain news... Quintiq, dually headquartered in the Netherlands and Philadelphia, announced this week that Republic Steel has selected Quintiq for campaign planning, order promising, finite capacity planning, inventory optimization, detailed scheduling, and sequencing optimization.Ariba LIVE 2013 is happening May 6–8, 2013, for “procurement, finance, AP

unica campaign  Chain Shorts for the Week of February 18, 2013 Snippets of recent supply chain news... Quintiq , dually headquartered in the Netherlands and Philadelphia, announced this week that Republic Steel  has selected Quintiq for campaign planning, order promising, finite capacity planning, inventory optimization, detailed scheduling, and sequencing optimization. Ariba LIVE 2013  is happening May 6–8, 2013, for “procurement, finance, AP, treasury, IT, sales, and marketing” professionals.  The full Read More