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Unica
Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise

unica campaign  Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » unica campaign


Customer Life Cycle Solutions: Strategic Alliances, Challenges, & User Recommendations
Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information stored in these Amdocs' systems,

unica campaign  the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, and has migrated approximately 20 percent of Xchange's customer base to Affinium. Amdocs has since incorporated Xchange's functionality into an enhanced marketing automation system in ClarifyCRM 12.5 , and migrated about one-third of these customers onto the product. Yet, despite the combination of Amdocs' preexisting campaign management system and its ClarifyCRM and Xchange suites, Read More...
Affinium Suite
Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics

unica campaign  Suite Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics.Affinium Campaign is a multichannel, personalized campaign management solution. Affinium Campaign delivers supports real time inbound and outbound customer interactions. This software helps manage multichannel and multiwave campaigns. Affinium Model is a data mining and predictive modeling solution, which helps companies understand and Read More...
Marketing Automation: Coming of Age Slowly
Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve

unica campaign  the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15 percent of Xchange's customer base to Affinium, and the vendor touts that regardless of which company has taken ultimate ownership of Xchange's remaining assets, converting to Affinium will be the most attractive solution for Xchange customers. The CRM market as well as its marketing automation sub-segment remains both the land of Read More...
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

unica campaign  further expand across Europe. Unica pledges to continue to sell Marketic solutions, which include software for campaign management and loyalty marketing. In addition, Marketic's customers should benefit from the added capabilities available in Unica's Affinium Suite, such as predictive analysis, data mining, multi-channel campaign optimization, real-time event triggers and marketing content management. Based on an open, scalable architecture, Unica's Affinium Suite aims at enabling marketers to gather Read More...
ShopIgniter Introduces New Update to Igniter
ShopIgniter has announced an updated version of its Igniter platform. The solution supports brand advertising to social and mobile consumers, and consequently

unica campaign  Introduces New Update to Igniter ShopIgniter has announced an  updated version of its Igniter platform . The solution supports brand advertising to social and mobile consumers, and consequently allows marketers to create, manage, and measure rich social media advertising campaigns. By using typical social media functions such as search, engage, share, and comment, Igniter attempts to generate business opportunities or leads for its clients. Key capabilities include: Rich media posts:  video c Read More...
RevTrax Announces New Offering Connecting Social Couponing With In-store Sales
RevTrax, a provider of an ominchannel promotions platform with the same name, announced the launch of RevTrax OpenShare, which will tie social coupon issuance

unica campaign  Announces New Offering Connecting Social Couponing With In-store Sales RevTrax, a provider of an ominchannel promotions platform with the same name, announced the launch of RevTrax OpenShare, which will tie social coupon issuance and sharing to the point of sale. OpenShare allows marketers to deliver social coupons via any digital channel and track the usage to the in-store sale. The solution builds on RevTrax’s existing digital promotions platform, removing many common roadblocks to digital and Read More...
CRM Buzzwords and Trends for 2009
Customer relationship management (CRM) is more than a technology. It’s a business strategy that aims at identifying customers and their needs and then creating

unica campaign  2.0 allows users to communicate through various platforms and forums on a variety of customer-related topics (such as products, purchasing, service, etc.) Hot and Trendy in CRM To be successful, there are certain things your business can’t—or shouldn’t—be without. One of those things is CRM. Why wait until one of your competitors gets the latest and greatest in CRM technology—leaving your business in the dust? Do your CRM shopping today by finding out what’s new, hot, and trendy in CRM for Read More...
Customer Relationship Management Strategies Part Four: Strategies and Case Study
Creating specific CRM strategies means developing measurable goals and calculating your ROI to achieve them. These in addition to a technical framework, sales

unica campaign  the luxury of mass communication, dynamic content, and instant recall. You can invest very little in Internet technology and receive a high return. Mid-market companies seldom capitalize on this relatively inexpensive tool. Consider a mass mailing of 100,000 households. The list would cost you a few hundred if not thousand of dollars. The print and paper would cost you more, and postage, if mailing in the US, would set you back about $17,000 (USD). If you're lucky, you will get a 10 percent response Read More...
How to (Ab)Use Your Employees as a Social Platform
Last month I came across Julie Bort's article Your Company Might Think It Can Control Your Facebook Account Soon, which depicted current social guidance efforts

unica campaign  message will be poorly communicated, as not all your employees will have the required marketing skills, nor will they share the exact same perception of the message you wish to convey. Imposing a social media mandate on your employees will force them to operate in an environment they normally associate with non-work activities. Employees that actually use social media sparingly outside office hours will find it awkward to engage in an activity that has little to do with their professional interests, let Read More...
Enterprise Applications Vendors Going Viral and Social: Another Take
It would not be far off the mark to say that social media, user-generated content (UGC), and online collaboration all hit the mainstream in 2009, at least

unica campaign  commercial products as customers communicate their opinions via tweets, blogs, and other online postings. My colleague Jorge Garcia’s recent blog series talks about the available tools to measure the quantitative and qualitative aspects of this vast volume of data to gain better understanding and intelligence of social media . I have also become accustomed to the idea of searching Internet for reviews and advice from people similar to me before buying an appliance, for example. What About B2B? Read More...
The Current State of Online Advertising: A Growing Market Trend
This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until

unica campaign  Current State of Online Advertising: A Growing Market Trend This white paper demonstrates that marketers are seeing the positive effects of audience targeting on both branding and direct response campaigns. Until recently, many marketers considered display advertising to be largely a direct response vehicle. With audience targeting, marketers can identify the best consumers for a specific ad or campaign in order to reach sales, acquisition, and branding goals. Find out how. Read More...
Winning your market - with
Positioning Part 3: Why we should love dumb questionsPart 2 was about the choices to consider when formulating your campaign positioning—now we’ll see why those

unica campaign  and friend at Magus Communications, our corporate communications firm. He annoyed the *&*^#!! out of me by sometimes valuing the advice of visiting bicycle couriers over mine. What the heck do they know about this? Exactly. Are you connecting (at all) with your target audience? Back at the newspaper in 1982 : The real estate developer was targeting middle-income potential home buyers within commuting distance to the city—seemed like a perfect fit with our reader demographics. Was his advertising Read More...
Success Story: Samsung Electronics
Despite its success and profitability, Samsung’s network division—operating in a rapidly changing, highly volatile sector of the technology industry—nonetheless

unica campaign  Story: Samsung Electronics Despite its success and profitability, Samsung’s network division—operating in a rapidly changing, highly volatile sector of the technology industry—nonetheless faced a continuous series of internal manufacturing challenges. In 2000, recognizing that it faced multiple opportunities for improvement, Samsung initiated a strategic campaign to revamp its supply chain management efforts. It turned to Adexa for a solution. Read More...
Supply Chain Shorts for the Week of February 18, 2013
Snippets of recent supply chain news... Quintiq, dually headquartered in the Netherlands and Philadelphia, announced this week that Republic Steel has selected

unica campaign  Chain Shorts for the Week of February 18, 2013 Snippets of recent supply chain news... Quintiq , dually headquartered in the Netherlands and Philadelphia, announced this week that Republic Steel  has selected Quintiq for campaign planning, order promising, finite capacity planning, inventory optimization, detailed scheduling, and sequencing optimization. Ariba LIVE 2013  is happening May 6–8, 2013, for “procurement, finance, AP, treasury, IT, sales, and marketing” professionals.  The full Read More...

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