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Xchange Adds To The List Of CRM Point Solutions' Casualties
Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the CRM point providers without a clear

unica vs sas marketing automation  Software, DoubleClick, SAS and Unica . While marketing management software vendor Unica was initially marked as a very likely buyer of the company, the vendor, however, announced on March 10 that it had elected not to make a bid for the Xchange's assets. Rather, Unica has announced a migration plan from Xchange's solutions to its Affinium platform. The vendor has reportedly decided not to participate in the auction, because Xchange's main assets — the software developers — were likely no longer with Read More...
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Documents related to » unica vs sas marketing automation


Xchange Adds To The List Of CRM Point Solutions' Casualties Part Two: Market Impact & User Recommendations
Why has it been so difficult for CRM point solution providers to even find a white knight, which has not generally been the case with even ancient ERP products?

unica vs sas marketing automation  endangered remaining providers like Unica, Aprimo , MarketSwitch , and MarketSoft . PeopleSoft's acquisition of Annuncio (see PeopleSoft Annuncio-es Continuation Of Its Shopping Spree ), Kana and Broadbase merger (see The Mid-Market Is Consolidating, Lo And Behold ), Pivotal 's recent acquisition of MarketFirst , DoubleClick's acquisition of Protagona, S1 Corporation 's acquisition of Point Information Systems, Vignette Corporation 's acquisition of DataSage , and Chordiant's acquisition of Prime Read More...
Search Engine Marketing - Best Practices
The Internet has an important role to play in marketing campaigns. Learn the three basic steps to build a successful web strategy that will leverage and

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New Product Delivers Spark to Online Marketing
Responsys has announced public beta availability of a web-based application designed to let small and mid-sized firms conduct online permission marketing

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A Positioning Process Helps Product Marketing Managers Do More
Because product marketing managers constantly juggle competing priorities, companies should consider implementing a formal positioning process as a way of

unica vs sas marketing automation  themselves in their marketing communications, including ads, direct mail campaigns, brochures, and web sites? What makes your product unique in a way that is relevant to your prospect? Are there any problems, unique challenges, or special needs of your channel? What do prospects and customers like and dislike about your product? Do prospects and customers share your belief of why your product is better than the competition's? Are there any characteristics of a sales situation that indicate whether or not Read More...
Evolution to Revolution: The Test Automation Maturity Curve
The evolution of test automation towards data-driven and key/action word frameworks reflects the realization that the process becomes more efficient if there is

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Leveraging 3-D for Sales Automation
Product knowledge is now readily available to buyers online, so it’s no surprise that salespeople are seeking new tools and new skills to close sales. A

unica vs sas marketing automation  Helping the sales representative communicate complex concepts in a language the client understands is the first step to success. Moreover, showing the client how pieces function together helps win the sale. Given the greater complexity of product offerings, there are applications now available that provide salespeople with the ability to explain complex manufacturing processes, products, building materials, and other key factors in producing product. Additionally, with a product stream or design and data Read More...
Calgoo In-Calendar Marketing
The increasing number of marketing messages consumed by the average person every day is making it harder for businesses to reach their target audiences. Lack of

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High Availability in Workload Automation
When designing a software system, the possibility of long-term downtime—due to hardware, operating system, or software failure—often gets neglected. For

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Powering Marketing Success
Marketing organizations are often the first to face spending and resource cuts—even as they face increased pressure to contribute to revenue goals. These

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SAP Finds CRM Partner for Marketing Tools
On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign

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PDM vs. PLM: A Matrix View
Two recent blog posts by Oleg Shilovitsky (PDM vs. PLM: A Data Perspective and PDM vs. PLM: A Process Perspective) got me wondering about what a true product

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Microsoft's Dynamic New Approach to Professional Services Automation
In the short term, Microsoft Dynamics SL will likely follow the professional services automation (PSA) trend of extending functionality to the Web. In the long

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Complete Guide to Sales Force Automation (SFA)
Complete Guide to Sales Force Automation Get the buyer's guide that gives you everything you need to know about sales force automation solutions.

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Online Marketing: Choosing an Online Marketing Company
In today’s competitive marketplace, the need for effective online marketing and advertising services is more important than ever before. This white paper covers

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