X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 unica


Unica
Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise

unica  Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore;

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » unica

Xchange Adds To The List Of CRM Point Solutions' Casualties


Xchange's protracted troubles and its recent inglorious demise and subsequent auctioned sellout may prove the fact that the CRM point providers without a clear differentiating value proposition and without enough resources have not much to look for out there in the long run other than to find an honorable exit strategy.

unica   Read More

Customer Life Cycle Solutions: Strategic Alliances, Challenges, & User Recommendations


Collaboration between Amdocs and SAS, if truly committed to by both, should make it possible to collect and analyze information stored in these Amdocs' systems, and deliver the conclusions and recommendations to the operator's decision-makers in the form of graphs and practical reports.

unica   Read More

Should Uniqueness Vouch For Marketing Automation Niche Players?


Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the fact that the marketing automation point providers with a differentiating value proposition and with immaculate execution may prevail the onslaught of larger packaged suite providers.

unica   Read More

Elite Management Consulting Corporation


Elite Management Consulting Corporation provides information technology solutions to financial and managerial disciplines. The company offers data warehousing, software application development, enterprise resource planning, e-commerce portals, and integrated marketing management services. Additionally, it provides system integration, information technology strategy and planning, quality assurance, project management, and consulting services. Elite Management caters to consumer products and retail, financial services, education, technology, and media sectors. The company partners with Unica Corporation and DataLever. Elite Management is headquartered at Chicago, Illinois with an additional office in La Grange, Illinois.

unica   Read More

A Quick Look at Version 6.5 of Sugar CRM Professional


Sugar CRM announced the latest version of its customer relationship management (CRM) solution at Sugarcon 2012, its annual conference. After the event, I had a very interesting conversation with Jan Sysmans, senior director of product marketing, and Chris Bucholtz, editor-in-chief of CRM Outsiders, and would like to share the most interesting findings here with you. Version 6.5

unica   Read More

Can the Market Sustain a Stand-Alone EMM?


The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent marketing automation vendors has significantly shrunk. Names such as Xchange, MarketFirst, Annuncio, and Prime Response no longer exist. Amongst the few still operating is Aprimo. Their strategy primarily targets large customers from the financial services, technology, media and entertainment, pharmaceuticals, and manufacturing industries, and it pays. Aprimo just released its version 6.0 posed to help the vendor sustain the ongoing IT turmoil.

unica   Read More

SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions


Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for SAS to further entrench itself in the market.

unica   Read More

When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations


For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

unica   Read More

Analyzing Manhattan Associates’ Supply Chain Platform Play - Part 3


Part 1 of this blog series analyzed Manhattan Associates’ innovative Supply Chain Process Platform (SCPP)-based analytic applications, including Supply Chain Intelligence (SCI) and Total Cost to Serve (TCS). I discussed other Manhattan SCOPE suite modules as well as the company’s recent evolution from being a mere supply chain execution (SCE) provider. In Part 2, I zoomed in on the Distributed

unica   Read More