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Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise

unica  Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise marketing management solutions for companies that want to optimize customer acquisition and relationship management, streamline processes, and empower strategic planning. Unica counts more than 250 businesses worldwide that rely on its software and services. The company is privately held with offices in the USA, UK, Australia, and Singapore; Read More...
Discrete Manufacturing (ERP)
The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » unica

Marquee Vendors Partner for Deepening Inherent CRM and BI Links
Despite the logic behind combining customer relationship management (CRM) and business intelligence (BI) elements, the implementation of marketing automation

unica  For example, Aprimo and Unica refer to their products as enterprise marketing management (EMM) solutions to illustrate that their solutions surpass the limits of MA to offer tighter control over projected budgets, planning, and execution. Aprimo, in particular has created a Web-based software product that is designed to interface with and enhance ERP and CRM systems. To date, the company seems to be successful, as it boasts the Bank of America , Alticor , and Ernst & Young as among its clients. Unica Read More...
Should Uniqueness Vouch For Marketing Automation Niche Players?
Unica's possibly unique set of broad and astute functional footprint and geographic coverage, easily-deployable product with proven quick payback may prove the

unica  , SAS and especially Unica Corporation . While the upbeat marketing management software vendor Unica (www.unicacorp.com) was initially marked as a very likely buyer of Xchange, the vendor however slightly surprisingly elected not to make a bid for the Xchange's assets. Rather, Unica has since announced a migration plan from Xchange's solutions to its Affinium platform, given it has already migrated approximately 15% of Xchange's customer base to Affinium, and the vendor touts that regardless of which Read More...
Affinium Suite
Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics

unica  Suite Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics.Affinium Campaign is a multichannel, personalized campaign management solution. Affinium Campaign delivers supports real time inbound and outbound customer interactions. This software helps manage multichannel and multiwave campaigns. Affinium Model is a data mining and predictive modeling solution, which helps companies understand and Read More...
Elite Management Consulting Corporation
Elite Management Consulting Corporation provides information technology solutions to financial and managerial disciplines. The company offers data warehousing

unica  The company partners with Unica Corporation and DataLever. Elite Management is headquartered at Chicago, Illinois with an additional office in La Grange, Illinois. Read More...
A Quick Look at Version 6.5 of Sugar CRM Professional
Sugar CRM announced the latest version of its customer relationship management (CRM) solution at Sugarcon 2012, its annual conference. After the event, I had a

unica  (for social media, finance, communications, etc.) and platforms (cloud, mobile) Besides the brand new user interface, version 6.5 brings full-text search functionality, a new drag-and-drop calendar compatible with iCal standard, extended business process functionality, better scalability, and enhancements to the architecture of the solution. But probably the most important step Sugar CRM is taking to address the millions of users underserved by CRM today is the tight integration with IBM solutions and Read More...
Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

unica   E.piphany, SAS , and Unica . The most recent tool in the world of marketing automation is the emergence of the marketing resource management (MRM) pioneered by Aprimo . Facing shrinking budgets, marketing departments are more and more accountable for the cost of their activities. MRM helps marketing professionals to plan ahead for the following: Time for human resources Time for financial resources Responsibilities for different team members at different steps MRM combines workflow capabilities for Read More...
SAS and Action-Oriented Business Processes: Alliances, Partnerships, and Acquisitions
Combining deep analytics with BI solution functionality, expanding in certain verticals, and by acquiring several well thought out companies, have been key for

unica  such as Aprimo and Unica are now referring to their products as enterprise marketing management (EMM) solutions. To that end, Aprimo Marketing 6 is a suite of Web-based software products designed to enhance and work interfaced with existing ERP and CRM systems, as to enable marketing teams to achieve improved execution, gain managerial visibility across the global marketing organization and create more demand for products and services. Aprimo is delivering value to many industry-leading companies, Read More...
When Customer Relationships Meets Business Intelligence Marketing Analysis and User Recommendations
For many reasons, SAS's alliance with Amdocs and partnership with Aprimo might be some of a few vendor partnerships where customers and the vendors benefit.

unica  , Teradata , and Unica . Companies currently using disparate SAS and Amdocs solutions may also want to explore leveraging pre-built integration to amplify Amdocs' modules with SAS' data mining and predictive analytics tools to improve customer intimacy (such as up-sell and cross-sell opportunities in the contact center). For more user recommendations, specific to Amdocs, see the Amdocs Amdocs Overhauls Its Marketing series , Part Three. Ultimately, organizations seeking BI and analytic tools should look Read More...
Analyzing Manhattan Associates’ Supply Chain Platform Play - Part 3
Part 1 of this blog series analyzed Manhattan Associates’ innovative Supply Chain Process Platform (SCPP)-based analytic applications, including Supply Chain

unica   There is a bi-directional communication between IBM’s WebSphere Commerce Server and Manhattan’s DOM system on inventory visibility and real-time  available-to-promise (ATP)  updates. Behind the scenes, DOM performs order processing in terms of inventory allocation and reservation, routing, and release, with exception management and alerting as necessary. The final station was an actual store warehouse and shipping dock mockup to illustrate Rule #3: “Execute ‘convenience fulfillment’ on Read More...

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