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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 unidad monetaria


Unica
Unica Corporation's vision is give companies the tools they need to deliver high-performance marketing, from beginning to end. The company provides enterprise

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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Affinium Suite


Unica's Affinium Suite includes Affinium Campaign, Affinium Model, Affinium Plan, and Affinium Leads. These solutions support the following characteristics.Affinium Campaign is a multichannel, personalized campaign management solution. Affinium Campaign delivers supports real time inbound and outbound customer interactions. This software helps manage multichannel and multiwave campaigns. Affinium Model is a data mining and predictive modeling solution, which helps companies understand and anticipate customer behaviors and preferences. Its has built-in automation and wizards to help generate models faster than conventional tools.Affinium Plan is a marketing resource management solution, which provides a common "workplace" for marketing teams to plan, manage, execute, and monitor marketing initiatives. It includes automated workflow and collaboration tools, customizable reporting metrics, and a marketing "dashboard" to provide real time visibility into status and effectiveness. It also supports content management and automated approval processes.Affinium Leads is a lead management solution that provides the ability to better manage the qualification, enrichment, distribution, maturation, and feedback loop on leads.

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The education industry (often referred to as the educational services industry) has grown exponentially over the last decade, as more and more organizations understand the importance of learning and continuing education.

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