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Software Functionality Revealed in Detail
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 unilever customer relationship management


Review: Profits with Principles


unilever customer relationship management  is the partnership between Unilever (one of the world’s largest buyers of fish) and the World Wildlife Federation (WWF), regarding their joint initial concern to stop the negative impacts of overexploitation of fisheries. Unilever, initially representing a small percentage of the total amount of caught fish, realized it had to partner with NGOs and governments in order to have a significant impact on the fishing industry. This led to the creation of the Marine Stewardship Council (MSC) which became

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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