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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
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 update marketing manager


Sage ERP and CRM Portfolio Update: Clarity at Last
Having developed an extraordinary customer experience (ECE) strategy—“Enrich, Connect, Grow”—Sage is firming up its enterprise resource planning (ERP) and

update marketing manager  I attended was the update on Sage's CRM solutions by Joe Bergera, then Executive Vice President and General Manager of Contact Management Solutions, and Larry Ritter, Senior Vice President and General Manager Global Product Management and Marketing, Sage CRM Solutions . Contrary to its ERP counterpart, Sage's CRM portfolio is straightforward to position and has always had a global nature. The portfolio is constituted from only two acquisitions (former Interact Commerce SalesLogix and Accpac), compared

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Talking to Software CEO Who Only Succeeded by Failing a Few Times


Adriaan van Wyk is the CEO of K2, a software vendor that creates and helps run business applications, including forms, workflow/business process management (BPM), data, and reports. van Wyk and his co-founders have grown K2 from a small South African start-up into a global company whose software is used by millions of people and more than a dozen Fortune 100 companies. TEC's P.J. Jakovljevic talks with van Wyk one-on-one about his leadership style and philosophy and who has inspired him along his path to success.

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Infinium Returns To Its Core Competencies To Succeed Part 1: Recent Announcements


2000 and 2001 were difficult times for Infinium resulting in a substantial decrease in revenue and significant restructuring. After a thorough soul-searching exercise at the end of 2001, the company entered 2002 with product offerings that are going back to its roots, and with a determination to sustain success within three key target markets. The result is a renewed employees' and the market's enthusiasm for the company moving forward.

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A CRM System Needs A Data Strategy


A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.

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$40 Billion Is Being Wasted by Companies without Product Information Management Strategies-How Is Yours Coming Along?


Information errors are costing retailers and manufacturers a lot of money. Studies show that billions of dollars are wasted because of invoice errors caused by bad data. Most agree that eliminating product information errors will save money, but many of those same believers are not rushing to solve the problem. Why?

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Case Study: SAP and Marketing Management


By upgrading to the latest release of the SAP customer relationship management (CRM) application as part of its CRM Clear Vision Program, SAP AG transformed the way marketing and sales teams collaborate. Find out how increased visibility and improved interaction has helped SAP realize greater value from a more effective sales process, making it easier to hit sales targets and maximize sales revenue.

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JBoss Enterprise BRMS Compared to IBM Operational Decision Manager and IBM Business Process Manager Standard


The combination of business rules management systems (BRMS), complex event processing (CEP), and business process management (BPM) allows companies to create business solutions with less variability, improved accuracy, and greater environmental awareness. This competitive brief presents a mix of similarities and differences between JBoss Enterprise BRMS and the combined IBM Operational Decision Manager and IBM Business Process Manager Standard software.

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Measuring Marketing Success: Know Each Customer in Context


Monitoring the performance of marketing activities is a critical function of marketing departments and has become important to business growth. This report provides an analyst perspective on effective practices and tools for accurately measuring marketing performance, as well as reviews the features and functions of IBM’s Marketing Performance Analytics offering and the business benefits it can afford organizations.

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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