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Software Functionality Revealed in Detail
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 use of crm relationship management in europe


ERP Getting a New Breath of Fresh Air in Europe
According to silicon.com, a leading European IT TV News Service, European companies are realizing the importance of customer oriented ERP applications and are

use of crm relationship management in europe  projects and treble the use of CRM applications in the next two years. Two out of three companies surveyed regarded integration of established ERP systems with new CRM solutions as a crucial business strategy. The survey, conducted by IDC, was based on the IT strategies of 1,000 enterprises throughout Europe. According to Peter Reed, marketing manager for enterprise solutions at Bull, the drive towards customer focused applications is accelerating now as e-commerce takes off and as company resources are

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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The Wizardry of Business Process Management: Part 5


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