With the emergence of the Internet, the business environment has changed for many organizations, and will change to an even greater extent in the future. Indeed, in an increasingly dynamic and global environment, the Web has become an important source of competitive differentiation for companies of all sizes. In this comprehensive white paper, you’ll find out how to design a Web channel strategy that works for you.
user interaction design
enabled by more seamless user interfaces and community-driven content. Integrate All Customer-Facing Channels You should also think about your online selling processes from a multichannel perspective. Today, customers demand a variety of channels they can use to get product information, to purchase and pay for products and services, and to get the support they need. For instance, they may use the Web, a call center, a partner store, or a direct sales representative. Customers expect convenience, choice, a