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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 using social media


IBM Social Analytics: The Science behind Social Media Marketing
Social media represents both a major opportunity and a major challenge. Read this white paper to learn how marketers are using technology to learn about their

using social media  learn how marketers are using technology to learn about their customers’ attitudes, preferences, and buying habits from what they say on social media and through other platforms. Discover how marketers are combining customer analytics with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Documents related to » using social media

Social CRM is Dead, Long Live Social Media Flavored CRM


Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare” (definition taken from The Free Dictionary). In my opinion, CRM does not really affect human welfare, since it brings advantages only to its users and to the customers of the companies using it. In this blog post, I will explain why

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The Social Workplace: Using Social Networks to Boost Learning, Collaboration, and Success


Some of the best experts in the business are your long-time employees, top performers, and innovators. Unlock their expertise and the impact could be dramatic. That’s why so many organizations are learning how to use social media tools to create a workforce supported by networking and collaboration. The challenge is to translate the concept of leveraging in-house talent into real-world practices and systems. Find out how.

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5 Ways to Effectively use Social Media to Conduct Your Job Search


In Using Social Media Tools for Recruiting Talent, I discussed how more and more businesses today are using social media tools for attracting and finding the right person to fill a position. This current post will focus on the job seeker. It’s no secret that the last few years has seen unemployment rates rise well above the norm. In fact, recent numbers show that—while things are slowly getting

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Using Social Media Tools for Recruiting Talent


Boy, we have come a long way in the search for talent. Long gone are the days where company’s would place an advertisement in the classified ad section of their local newspaper’s and wait for the perfect candidate to call and request an interview—although some organizations today feel this is still a very effective recruiting method and often use it in conjunction with other channels. Today, it

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Health Care and Social Work


One of the paradoxes of the health care and social work industry is that even though information and knowledge are essential for its success, practitioners are quite reluctant when it comes to using information technology and business software that can help them manage information. One of the reasons for this may be that older members of the medical profession may find using information technologies more challenging than younger doctors, nurses, or social workers. Also, decision makers in health care and social work organizations are concerned about the security of the confidential information gathered about patients.

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Social Media for Lead Generation


Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and generating buzz, it’s increasingly used for lead generation. Learn what types of messaging work best on which channels.

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Benefits and Methods of SAN Extension Using QLogic Switches and Routers


Realize the benefits of storage area networks (SANs) by using public or private networks. The benefits of SANs include centralized data management, back up, and restoration of data, as well as remote archiving for disaster recovery and business continuity. Host bus adapters (HBAs), switches, and multiprotocol routers are the keys to the fibre channel network—and the high-quality of select remote sites.

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Atex Polopoly: WCM for More than Just the Media Industry


Atex knows what media companies need for publishing online today. And while its Web content management (WCM) solution puts editorial teams at home in the digital media environment, Atex wants to be your WCM system even if your company isn’t part of the media industry. You can see how it addresses your requirements using the comprehensive data on Atex Polopoly that we recently

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2013 TEC Market Report: Social Business Platforms


What do you get when social networking and business collide? According to CRM analyst Raluca Druta, you get an explosion of new ways to collaborate and innovate. Emerging social technology tools are inspiring software vendors to design social business platforms that are changing the way companies manage employees, develop products, and interact with customers. Download this report for an overview of the business need for social business platforms and a look at several software vendors who are innovating in this space.

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Social Media as a Customer Support Channel: Best Practices


So far, most enterprises have only addressed the opportunities for using social media in marketing. They have adapted their marketing strategies to benefit from the new revenue and branding opportunities provided by social media.

But in order to create a cohesive customer experience strategy and connect data across departments, enterprises need to include social media response in their customer service function. Agents should be empowered to handle interactions in social media, and to escalate to other channels where necessary.

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