The results from a recent sales engagement optimization study from CSO Insights show that sales organizations are facing a constant stream of change, and sales strategies are often not as effective as planned. Results from this study showed that for forecasted deals, only 48.3% actually resulted in wins, 27.1% ended in competitive losses, and 24.6% ended up as no decisions.
The good news is that taking a proactive approach to dealing with sales process changes can have a significant impact on sales effectiveness. This finding was evident when the performance of sales organizations that continuously assessed how effectively they were selling was compared against those that did not perform such an assessment.
We asked the sales leaders from the continuous assessment group several questions to determine what their secrets to success are:
- What tools are salespeople using when engaging with customers?
- Where and how does this engagement occur?
- How effective are salespeople at engaging with customers?
- When does the engagement process need to be enhanced, modified or replaced?
Download this white paper to learn how more effective sales organizations are dealing with change, leveraging new processes and technologies to optimize sales engagement effectiveness and turn “how” they sell into a competitive advantage.
value selling book filetype pdf