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Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

vertical market  Vertical Vendors often define vertical markets as groups of customers who provide development and marketing efficiencies, for example, a set of customers having the same product needs are often defined as a vertical. A good example is the market for manufacturing software. That market is usually subdivided into process and discrete. While this is meaningful from a product function point of view, it may not be very meaningful relative to marketing. End users do not think in terms of verticals. They do see Read More...
ERP for Services (Non-manufacturing)
Typically, ERP systems designed for services industries offer modules that provide back-office support, customer relationship management, time management, expense management, resource management, a...
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Documents related to » vertical market


Sybase and MicroStrategy Team on Vertical Market Portal Applications


vertical market  and MicroStrategy Team on Vertical Market Portal Applications Event Summary EMERYVILLE, Calif., Nov. 1 /PRNewswire/ -- Sybase, Inc. (Nasdaq: SYBS) today announced a comprehensive, multi-year licensing, technology and service agreement with MicroStrategy Incorporated (Nasdaq: MSTR). The alliance offers customers MicroStrategy's Intelligent E-Business software coupled with customer relationship management (CRM) and business performance management (BPM) applications. Under the terms of the partnership, Read More...
Best Software Delivers More Insights To Its Partners (As Well As To The Market) Part Three: Market Impact
With Best having already captured a lion's share of the market estimated to consist of several millions of small enterprises or ~$14 billion in revenue

vertical market  horizontal offering with selected vertical enhancements, nurturing resellers network (i.e., to help partners help you), providing simplified financing and pricing, as well as catering for evolving scalability & migration needs of customers are simply the necessary tenets of success in the market segment that both contenders have grasped. However, there are notable differences between the two formidable foes that go far beyond the differences in their CEOs' management styles i.e., between more informal Read More...
Epicor's Mid-Market Pitch Becomes Higher For (One) Scala Part Three: Market Impact
Scala, with main direct office coverage in Europe and the Far East, and through its network of partners and dealers in most remote, esoteric, and still low

vertical market  Scala's endeavor at some vertical specialization, operating with a wide range of specialist channel partners around the world, many of whom target specific application areas, such as the pharmaceuticals business (over 500 sites) and the hospitality industry (over 300 customers), is also commendable, although these are perceived and marketed as stand-alone solutions, separate from iScala. Thus, these solutions will have to inevitably migrate to the new iScala platform in a foreseeable future. Also, a Read More...
To Gain Market Share in the Mid-Market, SAP Leaves No Stone Unturned
The star above small and medium businesses (SMB) has never been so bright. CRM solution vendors are courting this market segment extensively. This is the

vertical market  internal motivations for each vertical sector in order to adapt the software to match each specific business model. SAP opted for a wise approach and partnered with industry specialists with a comprehensive knowledge of each sector. SAP provided them with access to the code and the partners built specialized versions on top of SAP's software. Mid-market organizations demand solutions that are built to support business processes and SAP is definitely fulfilling such expectations by prepackaging and Read More...
Has The BI Market Consolidation Been Crystal-Clearly Actuated?
Although the recent spate of acquisitions in the business intelligence market, especially marked with Business Object’s acquisition of Crystal, Hyperion’s

vertical market  The BI Market Consolidation Been Crystal-Clearly Actuated? Event Summary The frantic first week of June that marked an outright internecine war in the ERP space, seems to have been somewhat repeated in the second half of July, but this time in the business intelligence (BI) market. The following acquisitions were announced: Business Objects will acquire Crystal Decisions Hyperion will acquire Brio Software Actuate Corporation has completed the acquisition of Nimble Technology Geac and SSA GT have Read More...
Best Software Delivers More Insights To Its Partners (As Well As To The Market) Part Four: Market Impact Continued
Sage Group's decision to finally group its plethora of enterprise-level applications in North America under the Best Software brand in 2002 emanated from the

vertical market  easily maintain country-specific information. Vertical Industry Focus Best Software has also long opened its software to third-party developers to spur broader industry-oriented capabilities, and it has also been integrating its desktop software and Web services (e.g., by offering e-mail invoicing and electronic bill payment). There are indications that 70% of small businesses and even 95% of mid-market businesses have already acquired accounting software, and, as they grow, they tend to add functionality Read More...
Dell Takes Over the #1 Spot in the U.S. PC Market
Dell Computer takes #1 position in US PC market share, passing Compaq.

vertical market  Takes Over the #1 Spot in the U.S. PC Market Event Summary Latest figures show that Dell Computer Corporation has now passed Compaq Computer Corporation, and taken the top spot for U.S. PC market share. This is the first time Dell has reached this position for the overall PC market, and symbolizes the leadership fight between Compaq and Dell. The numbers for the market, both US and worldwide, are shown in Tables 1 and 2, below. In addition to gaining the top US spot, Dell has increased its share of Read More...
Can the Market Sustain a Stand-Alone EMM?
The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. The number of independent

vertical market  the Market Sustain a Stand-Alone EMM? Market Overview The new millennium has completely redrawn the IT industry map especially in the enterprise marketing management (EMM) sector. Since year 2000, the number of independent marketing automation vendors has significantly shrunk due to frequent acquisitions and takeovers. Names such as Xchange , MarketFirst , Annuncio , and Prime Response no longer exist. Larger application providers like Amdocs , PeopleSoft , and Chordiant have assimilated all. Amongst Read More...
ABAS Business Software-One Mid-market ERP Vendor to Watch For
ABAS Business Software has built a name for itself as a mid-market enterprise resource planning (ERP) vendor to contend with. In his latest article, TEC

vertical market  Business Software-One Mid-market ERP Vendor to Watch For TEC ’s previous article Demystifying “Vendor Shootout for ERP” Events talked about our attendance of the Vendor Shootout for ERP event that took place in Boston in mid-August 2011. We were able to experience this co-opetitive gathering of eight solution providers and several dozen end users seeking new solutions firsthand as a neutral (and yet very active) observer. The follow-up blog post series described abas-USA as a dark horse vendor Read More...
PeopleSoft Revamps World for Its Mid-Market
Amid an intensifying hullabaloo in the mid-market, with all tier one players delivering solutions tailored for small-to-medium enterprises (SMEs) and incumbent

vertical market  The solution also exhibits vertical focus and is thus available for industrial manufacturers, wholesale distributors, homebuilders, and construction companies. Developed exclusively on the IBM iSeries platform, PeopleSoft World Express builds on twenty years of enterprise applications innovation, strong customer satisfaction, and the reliability of its progenitor—the former J.D. Edwards WorldSoftware (now PeopleSoft World ) suite. With this rejuvenated offering, PeopleSoft hopes to be able to deliver a Read More...
Examples Of How Some Mid-Market Vendors Might Remain Within The Future Three (Dozen)? Part Two: Agilisys Market Impact
The most recent merger looks initially like a positive move for both companies and their customers, since Agilisys further enlarges a foothold in the discrete

vertical market  creation in the particular vertical segments of focus. Especially when one realizes that many prominent brand names like BRAIN, Future Three and former SCT Process ' brands like the Adage ERP product and Fygir SCM product (now Agilisys ERP and Agilisys SCM, respectively) have been supplanted by still only up-and-coming Agilisys overarching brand. Both Agilisys' divisions must therefore communicate their successes and strategy to the marketplace, and must aggressively invest in customer satisfaction, marke Read More...
Customer Satisfaction Analytics for Market Metrix
GoodData supports Market Metrix customers by helping them answer key questions. They can get results immediately with a drag-and-drop interface and customize

vertical market  Satisfaction Analytics for Market Metrix GoodData supports Market Metrix customers by helping them answer key questions. They can get results immediately with a drag-and-drop interface and customize their own reports. Read More...
Adapting to the New Retail Market
The current market is asking retailers some difficult questions@ones their existing processes and tools can’t answer. It takes a mix of science, retail

vertical market  to the New Retail Market The current market is asking retailers some difficult questions—ones their existing processes and tools can’t answer. It takes a mix of science, retail intelligence, and merchandising art to ensure that every store in a supply chain carries the right inventory, while maintaining a high service level and market share. Learn how to better respond to the demands of consumers and rationalize your assortment at a local level. Read More...

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