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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 wat is sap crm


The Forrester Wave: CRM Suites for Large Organizations, Q2 2010
In Q2 2010, Forrester evaluated 18 customer relationship management (CRM) solutions—CDC Software, Chordiant Software, FrontRange Solutions, Maximizer Software

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

CRM for Financial and Insurance Markets

Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or in the field). The company can then use this data for specific business purposes by taking a customer-centric rather than a product-centric approach. CRM applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.  

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Documents related to » wat is sap crm

Customer Relationship Management (CRM)


Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services.

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SAP PLM


SAP PLM integrates all participants in the development process: designers, suppliers, manufacturers, and customers. SAP's product attempts to keep engineering from being a linear value chain, but rather a three-dimensional, collaborative community focused on a common goal. SAP PLM provides a solution for companies that require proactive quality management to improve equipment and plant performance. SAP PLM is delivered through mySAP Enterprise Portal, which is a role-based portal solution. The solution provides Web-based access to internal and external content, applications, and services. SAP PLM integrates with mySAP Supply Chain Management, mySAP Customer Relationship Management, mySAP Supplier Relationship Management, mySAP Exchanges, and SAP's enterprise resource planning (ERP) offerings.  

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To Upgrade, or Not To Upgrade: That Is Not The Question-But How To Upgrade Is


Companies can easily spend hundreds of thousands of dollars implementing an enterprise resource planning (ERP) package. After completing this rollercoaster ride, however, companies are typically faced with the question of whether to implement the latest, greatest version of the package.

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Cutting the Risk from CRM Purchase and Deployment


Customer relationship management (CRM) applications have evolved from risky eighteen-month IT projects into productivity tools that any size of business can deploy. Indeed, many mid-market companies have chosen to roll out a “hosted” solution, whereby the solution is accessed over the Internet. However, going through the selection process has become more cumbersome recently, with more options available than ever before.

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Agiline CRM : Customer Relationship Management (CRM) Competitor Analysis Report


This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients requiring modern B2B or B2C solutions, it covers marketing automation, sales force automation, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria.

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Understanding New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation


Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of what areas need modification or improvement. Companies with a clear understanding of what they need from a CRM solution—as well as of what CRM means to their business—are more likely to succeed. To clinch that success, some key elements should be assessed first.

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The Future of the SAP Economy—A Book Review of SAP Nation


P.J. Jakovljevic reviews a fascinating new book about software vendor SAP. And what a story it is! Written by Vinnie Mirchandani, it chronicles the current and future prospects of a $200 billion giant that has a glorious and profitable past—but may be looking at a future fraught with serious challenges at every turn.

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CRM, Success, and Best Practices: A Wake Up Call Part One: Searching and Establishing the Business Parameters of CRM


Customer relationship management is a sophisticated set of customer-facing tools; however, its technology has outpaced the management strategy used to implement it. Moreover, murky definitions and objectives have caused varying degrees of success and failure to emerge from the same initiative. Clearly defining the objective, implementing holistic best practices, and ensuring that senior management understands CRM as a business strategy can help maximize a CRM investment.

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Real-time Performance: SAP Business Suite Running on SAP Sybase Adaptive Server Enterprise


A database platform built with real-time requirements in mind can help your company improve overall data management capabilities and achieve efficiencies in application cost, responsiveness, and reliability while setting the stage for future growth. This paper presents a compelling case for choosing an optimized relational database management system (RDBMS) for your transactional applications, and discusses how to quickly migrate to a new database with minimal disruption and cost.

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