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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 web 2 0 marketing


Understanding the ROI of Marketing Automation
Over the past decade, marketing professionals have seen their field change substantially thanks to advances in technology and the ever-increasing use of social

web 2 0 marketing  Marketing automation,Kentico,Kentico white paper,marketing,lead generation,marketing automation system,marketing campaigns,ROI

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Infor Introduces Inforce Marketing at Dreamforce 2012


Today, at Dreamforce, Infor announced the launch of Inforce Marketing, a marketing automation system developed on the Salesforce Platform. Some of the new functionality includes an improved visibility over leads, costs, results, and revenues; multi-channel support for campaigns that can include e-mail, direct mail, social media, and telemarketing; lead validation and assessment; and reporting and

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Web Hosting Security 2014


Security is a growing threat for hyper-connected and Internet-dependent businesses whose activities increasingly rely on Web hosting servers. This paper examines the extent to which businesses are vulnerable to security breaches and gives an overview of best strategies for protection.

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SAP Finds CRM Partner for Marketing Tools


On December 6, SAP revealed it had entered into a partnership with Recognition Systems Group of the United Kingdom to add marketing-planning and campaign-management features to its customer-relationship management suite.

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A Marketing Survival Guide


Find out in the white paper data quality: a marketing survival guide.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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How to Cook Up Some Marketing Mashups for Your Web Site


The prevalence of Web 2.0 demonstrates that integrating the technology used to manage Web sites is becoming easier. A similar mashup of methods for Web site marketing tools can help you measure how you communicate with customers and help deliver sales opportunities. But before you start cooking, find out how to pick the right ingredients for two simple but effective mashups for Web site subscription and content feedback.

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Web Work


Web Work is a 100 percent Web-based CMMS/EAM system that comes with eleven standard modules and ten optional modules to expand and customize day-to-day management of operations. Key Features include the ability to - Manage customer requests for service - Develop detailed work plans and maintenance objectives - Design hierarchal location and asset structures - Track the movement of assets and life cycles - Manage labor and contractor work - Track and maintain inventory and storerooms - Manage inventory requests and vendor performance - Purchase and receive inventory and non-inventory items - Report and analyze all aspects of the work performed - Integrate data with other key business applications  

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Web-scale IT for the Enterprise: the Journey to Modernization


Web-scale principles, architecture, and technologies have helped some of the largest web companies and cloud service providers to build highly successful hyperscale data centers. Enterprises are taking notice. They face challenges, as well as shortcomings in their traditional IT infrastructures, as they compete with public cloud providers and try to respond to user demands. To compete effectively, businesses need to learn lessons from the hyperscale data centers and public cloud providers, and rethink the way they operate.

This report details the fundamentals of web-scale IT and how its principles can be used within enterprise IT. Key topics include principles and design of web-scale, the merging of computing and storage, and turnkey enterprise solutions.

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