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How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.

web ad serving  time they view it, web sites wanted the ability to sell that ad position to many advertisers. When the page is viewed, every advertiser has an equal chance of showing up. You do not need expensive software to do simple rotation. What you do need is a way to make sure that the right ad shows up on the user's browser. This is outside the capability of simple HTML. The easiest way to accomplish rotation was to write a CGI (Common Gateway Interface) program. CGI is a protocol for sending information from a Read More...
Web Content Management (WCM)
Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or ext...
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Documents related to » web ad serving


Engage AudienceNet Brings Users the Ads They Want To See
Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary

web ad serving  profiles of 35 million web surfers. The profiles were built up through data collected from an initial base of four hundred sites. Since the data are based on user behavior and are stored in cookies, they are do not actually identify users. However, they can be the basis of ad serving to these users. Some studies have already shown that a person who has clicked through on a particular advertiser's ad once is more likely to do so again. The equivalent effect for ads on different sites that share a common Read More...
Microsoft Hopes to Win Over Consumer Privacy Advocates
Microsoft aims to assist users understand privacy issues by embedding privacy agents into its web browser

web ad serving  ads from appearing on web pages. For the truly paranoid, security engineers do have the ability to block Internet ads from their users. On an agency-by-agency basis, engineers can block ad servers from DNS zone maps, or firewall off TCP port7, which some agencies use to deliver ads to surfers. However, except for some security conscious companies that do not allow any cookie dropping, and a small percentage of surfers who have their own firewalls and know how to use them, we can't imagine such drastic Read More...
Counting Website Traffic
Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both.

web ad serving  the sheer size of web logs may make merging them unwieldy. Ad Impressions Page impressions and visit statistics are good ways to explain to potential advertisers why they should advertise on your site, but once they do they will be less interested in general numbers and more interested in how well their own ads are doing. There are two common measures of ad performance: ad impressions and clickthroughs. An ad impression is a presentation of the ad. Each ad impression occurs when a page is presented to Read More...

In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost

web ad serving  the market for large websites and ad agencies. We predict (probability 70%) that CMGI will have significant success in pulling its products together. The biggest risks it faces are the complexity of the undertaking, which includes products and features not yet announced (see the October 11 annocunement of AudienceNet ), and the potential difficulties of scaling some of its current products to meet more demanding tasks. We are more confident (probability 85%) that DoubleClick will be able to make use of Read More...
4 Steps to Measurable Benefits from Web Site Search
The Web has forever changed the global business landscape, and often a company’s web site is its most valuable tool to generate revenue. In fact, for many

web ad serving  to Measurable Benefits from Web Site Search The Web has forever changed the global business landscape, and often a company’s web site is its most valuable tool to generate revenue. In fact, for many Internet-based businesses, it’s their only tool. As such, it’s vital to go beyond basic navigation to provide site visitors with a direct path to the information they seek. Find out how to leverage the full potential of search technology in four commonsense steps. Read More...
Mirapoint Adds Web-Mail Client to Messaging Appliance Line
Given that the SP can host well over 200,000 mailboxes, the cost of the WebMail Direct option is minimized to approximately .16 cents a mailbox (bringing the

web ad serving  her email from any web browser, regardless of whether or not the browser is Java enabled. Market Impact Well, what else is new, everyone else has a web mail client, so Mirapoint does too. But Mirapoint does it with a twist, the WebMail Direct Client will be accessible from any web browser, regardless of Java or frames support. The interface appears to be much like the majority of WebMail clients out there, but is clean, easily navigable and user friendly. One of the key selling points, which Mirapoint is Read More...
Software as a service: The Alternative for Web Content Management
Your web site can be your best marketing and sales tool in a global market. Stale content, however, isn't useful to visitors—so you have to make sure your site

web ad serving  service: The Alternative for Web Content Management Your web site can be your best marketing and sales tool in a global market. Stale content, however, isn't useful to visitors—so you have to make sure your site is constantly updated. How can you reduce the time and financial expense of using multiple systems and multiple forms of content to revise your site? A software-as-a-service (SaaS) content management system (CMS) might be the solution you're looking for. Read more. Read More...
Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional

web ad serving  recipients back to specific web pages are additional means through which organisations can leverage their website to maximise positive brand awareness. 4. Generating Leads As a high proportion of business income, lead generation is a common objective for organisations in many industries. In an industry where business is largely referral-based, organisations must work hard to maximise lead generation, and websites have a huge potential to help. Organisations can boost lead generation by providing visitor Read More...
Enterprise Content Management: It Is More Than Just Web Content Management
Enterprise content management (ECM) is moving beyond web content management. To meet enterprises' needs, large vendors are introducing scaled down versions

web ad serving  Is More Than Just Web Content Management Introduction Enterprise content management (ECM) systems are increasingly becoming full blown enterprise, integrated solutions. They are developing suites of products to fulfill the current needs and demands of user organizations. There are two significant developments in this market. First, large vendors, such as Microsoft and Xythos , have introduced a scaled down version of ECM suites, focusing on ease of use, fast return on investment (ROI), and limited Read More...
Maintenance Software--Plan Ahead to Maximize CMMS Vendor Web Site Visits
For those looking for a computer maintenance management system (CMMS) vendor, the Web is often the first place to start. There are a number of web site features

web ad serving  to Maximize CMMS Vendor Web Site Visits Maintenance Software—Plan Ahead to Maximize CMMS Vendor Web Site Visits Featured Author - David Berger - February 21, 2004 Introduction For those looking for a computer maintenance management system (CMMS) vendor, the Web is often the first place to start. There are a number of web site features one should examine in order to maximize web site visits. The more you feel warm and fuzzy about a company through its web site, the more likely you're going to explore it Read More...
HR Executive's Guide to Web 2.0: Cracking the Code for Talent Management
Find out in the Aberdeen report HR Executive's Guide to Web 2.

web ad serving  Executive's Guide to Web 2.0: Cracking the Code for Talent Management Today, many large and midsized corporations are exploiting Web 2.0 tools to drive significant improvements in their talent management programs. Best-in-class companies in virtually every sector are employing social networks, blogs, and Webcasts to achieve higher levels of employee productivity and retention, increase employee sense of engagement, facilitate knowledge capture and transfer, connect employees with colleagues across the Read More...
Teloquent To e.t.: Now You Can Call Or Use The Web
Teloquent introduced a new release of its software to integrate phone and web-based customer service.

web ad serving  Call Or Use The Web Teloquent To e.t.: Now You Can Call Or Use The Web D. Geller - April 21st, 2000 Event Summary Teloquent Communications Corporation has its roots in telephony, as an enabler of call centers. Their Web ContactServer 2.1 integrates traditional telephone routing with Web-based customer service tools to provide a consistent experience for both customers and agents. Customers browsing a website are given multiple options for seeking assistance, including requesting immediate callback, Read More...
The Dollars and Sense of Web Identity Management: How SaaS Cuts the High Costs of Web Access and SSO by 75 Percent
IT infrastructure software has a well-established track record for experiencing frequent cost overruns and missed deadlines. Expensive software and extensive

web ad serving  Dollars and Sense of Web Identity Management: How SaaS Cuts the High Costs of Web Access and SSO by 75 Percent IT infrastructure software has a well-established track record for experiencing frequent cost overruns and missed deadlines. Expensive software and extensive customization are the key contributors to increasing identity management costs to four or five times more than the price of the initial identity software license. Learn how software as a service (SaaS) can reduce the cost and complexity of Read More...
Case Study: VAI Increases Revenue by Offering Integrated Web 2.0 Applications
Today’s leading-edge business applications go beyond mere Web enablement, where publishing information to the Web is the primary motive (referred to nowadays as

web ad serving  Revenue by Offering Integrated Web 2.0 Applications Case Study: VAI Increases Revenue by Offering Integrated Web 2.0 Applications If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. VAI is an award winning software developer and an IBM Premier Business Partner. Founded in 1978, VAI is headquartered in Long Island, New York, with branch offices in Florida, California and Illinois. In conjunction with IBM, the company designs customer driven Read More...

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