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Web Traffic Numbers Down? Don't Count On It!
News sources are reporting that September Web traffic was down. This seems to be a case of putting too much weight to too little data.
Home and At Work web site traffic ratings. The listings show traffic reports for individual web sites and for properties. A property represents all of the sites belonging to a particular company like Yahoo, AOL or Microsoft. Figure 1 shows the summary measurements from May through September. Figure 2 looks at the number of visitors in 1998 and 1999 for the same months. (Missing data points were not available from Media Metrix). Figure 3 shows unique visitors segmented by use from home and use from
Web Content Management (WCM) System RFI/RFP Template
Content Authoring, Content Acquisition, Content Aggregation, Document and Records Management, Security Management, Performance, Backup, and Recovery, Product Technology and Support
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Web Content Management (WCM)
Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or ext...
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Counting Website Traffic
Knowing how many people visit your website can help you improve the site and increase revenues. Counting them can be easy or accurate, but not both.
on the intricacies of web measurement. Universal website auditing would put everyone on the same level playing field. However, although common in the publishing industry, auditing is not yet universal on the Internet. If hits are not the right measure, what is? It should not be surprising that there is no single right measure. As always, what you measure depends on what you want to know. What people really want to measure when they use hits is page impressions (also known as impressions or page
DoubleClick Takes Bath, Throws in Towel
After weeks of being deluged by lawsuits, bad press, federal regulatory investigations and nasty name-calling, DoubleClick backs off on its plans to tie surfing
announcement by the two web sites. Abacus Direct is a direct marketing company that collects information from catalog companies. DoubleClick planned to merge information from that source with the anonymous surfing behavior that the company collects by dropping cookies on the machines of users when ads are served to them. This would provide much more information that the company could use to target ads to individuals. DoubleClick's plan to merge the two data streams, once announced in its privacy
The Rise or Fall of Internet Advertising
Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure
that branding on the Web comes from experience rather than banner ads. Both are right, in that they identify real symptoms. But as the docs on ER will tell you, the jump from symptoms to diagnosis is never clear-cut, and you never pick the time of death ahead of time. We believe that the Internet advertising industry will save itself by reinventing itself, a process which has already started. For example, in a study done for CBS SportsLine by AdKnowledge, as reported in The Industry Standard,
How to Serve an Ad
Presents an overview of the basic technology used in all ad-serving solutions.
browser back to the web server; it lies behind most forms that you might fill out on the web. Although we will not go into programming details, it will help to see the difference between a simple image tag and a CGI call. If we wanted to put a banner ad on a page we would use an HTML image tag that looked something like this: This tag identifies itself as an image tag with the IMG keyword, and points to the file that is to be displayed using the SRC keyword; here the file is called ad.gif and it is
New Facts on Web Security and Online transactions
Get the new facts on Web security and what you can do keep your business thriving in Choosing the Right Security Solution: Moving beyond SSL to Est...
Facts on Web Security and Online transactions Do people easily trust your Web site enough to leave their credit card information? If not, it could be costing you—big. You need to do more to gain trust Having an SSL certificate used to be enough to satisfy customer concerns, but today you have to go much further. Get the new facts on Web security and what you can do keep your business thriving in Choosing the Right Security Solution: Moving beyond SSL to Establish Trust . You'll discover how the right
GMAC Web-Enables Legacy Data With NEON Systems Shadow Direct
GMAC is pushing for enterprise-wide web enablement of existing IT assets to support customer self-service platforms. NEON Systems’ Shadow Direct product gives
of its commitment to Web services for its more than 400,000 policyholders, GMAC Insurance began the process of building the first phase of its website. According to Project Manager Scott Nelson, Phase One is designed to allow customers to navigate their policy and billing information and pay their premiums online, at their convenience. (According to Mr. Nelson, a follow-on to this phase will be a mission critical application to interface the same ADABAS data with GMAC's customer call center application,
Aberdeen Research Brief: Web Security in the Cloud-More Secure! More Compliant! Less Expensive!
This paper compares on-premise versus software-as-a-service (SaaS) hosted solutions for Web security. Through the comparison, you can see that there is research
Research Brief: Web Security in the Cloud-More Secure! More Compliant! Less Expensive! This paper compares on-premise versus software-as-a-service (SaaS) hosted solutions for Web security. Through the comparison, you can see that there is research that suggests that hosted services are a better choice for compliance, security, and costs. If you’re an IT manager who is undecided about the SaaS model, this is a must-read.
Bringing Web 2.0 to the Enterprise: Leveraging Social Computing Technologies for ERP Applications
Web 2.0 technologies bring capabilities to business users that were not possible previously. But the strategic value of these capabilities depends on your
Web 2.0 to the Enterprise: Leveraging Social Computing Technologies for ERP Applications Web 2.0 technologies bring capabilities to business users that were not possible previously. But the strategic value of these capabilities depends on your organization’s business strategy. This white paper describes the business challenges addressed by new Web 2.0 technologies, and ways that organizations can incorporate them to create powerful new business models.
How to Convert Web Site Visitors into Leads for Efficient, Successful Prospecting
The number of leads captured from conventional channels is steadily declining due to the increasing importance of web sites. While Web analytic and e-mail
to Convert Web Site Visitors into Leads for Efficient, Successful Prospecting The number of leads captured from conventional channels is steadily declining due to the increasing importance of web sites. While Web analytic and e-mail marketing solutions provide useful data, they do nothing to capture leads. If there was a service that could prospect all your web site visitors, would you use it? Find out how LEADSExplorer is helping businesses convert their web visitors into potential leads.
Teloquent To e.t.: Now You Can Call Or Use The Web
Teloquent introduced a new release of its software to integrate phone and web-based customer service.
Call Or Use The Web Teloquent To e.t.: Now You Can Call Or Use The Web D. Geller - April 21st, 2000 Event Summary Teloquent Communications Corporation has its roots in telephony, as an enabler of call centers. Their Web ContactServer 2.1 integrates traditional telephone routing with Web-based customer service tools to provide a consistent experience for both customers and agents. Customers browsing a website are given multiple options for seeking assistance, including requesting immediate callback, real-t
New Web Threats in 2009
That's why the white paper new web threats in 2009 can be a real lifesaver.
Web Threats in 2009 If you don't know about the latest Web threats, it's all too easy to get caught off guard . That's why the white paper New Web Threats in 2009 can be a real lifesaver. It lays out the latest Web-borne threats for you in easy-to-follow language—so that you know exactly what you have to look out for, and what you need to defend against . And that includes everything from Web- and social-networking-based malware to the latest Web 2.0 threats. You'll also discover the advantages of a
Great Expectations: What Users Want from the Mobile Web Experience
The combination of more sophisticated devices, more powerful browsers, and superior connectivity have elevated end-user expectations for the mobile Web. This
Want from the Mobile Web Experience The combination of more sophisticated devices, more powerful browsers, and superior connectivity have elevated end-user expectations for the mobile Web. This white paper examines performance statistics and research gleaned from four key verticals: search, retail, banking, and airline. These high-impact, high-traffic areas expose crucial insights on the relationship between mobile Web performance and market leadership.
The Insider’s Guide to Great Customer Service on the Web
Companies that provide superlative service keep their customers satisfied and loyal. It’s particularly important to deliver great customer service on the web
Customer Service on the Web Companies that provide superlative service keep their customers satisfied and loyal. It’s particularly important to deliver great customer service on the web—which is why great web self-service should be a company’s top priority. Unfortunately, many executives who would have a heart attack if their call centers were unresponsive don't show the same concern about having an unresponsive web site.
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