All companies use some form of sales and operations planning (S&OP) to synchronize market data with production output. But most practice a planning process based on logistics rather than strategy. Taking a more strategic approach, however, the S&OP process can be designed to bring together a company’s marketing, finance, sales, and operations departments to continuously monitor—and meet—customer demand.
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support a complex supply web and balance their multifaceted supply mix with the requirements of diverse customers, channels, and regions. Without sufficient information, these same companies may have difficulty adapting their supply chains to meet the constantly shifting demands of their best customers, opening more productive channels, or negotiating for access into new geographic regions. Learning From The Best S&Op Practices Companies like Brown-Forman, ExxonMobil Chemical, and Procter & Gamble are