Onyx Software is a CRM vendor that competes in the mid-market. Onyx considers implementation risk, implementation time, and distribution strategy to be significant competitive variables. The result is a clearly defined ASP strategy that emphasizes forging quality relationships with a few ASPs.
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tools, segmentation tools, and web analysis tools. SAS, Broadbase, E.piphany, WebTrends, and Net Perceptions traditionally supplied analytics tools. Operational applications include sales force automation, contact and lead management, and customer service functions. Siebel, Onyx, Pivotal, and Interact traditionally supplied operational tools. There have been a number of acquisitions and alliances between the two types of vendors (see Broadbase Continues to Expand and When You Realized the Need for a