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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 web site advertising


Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

web site advertising  since over 80% of web site traffic is guided by search engines (Forrester Research), the question remains: how do you use search engines effectively in order to draw clients, partners and industry experts to your site? To support online initiatives, listing and ranking high on search engines is a critical step towards garnishing success. In the industry, the top 10 results receive approximately 80% more traffic than those in positions 11-30 (I search). Now, how do you achieve that top rank? There are

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Web Content Management (WCM)

Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or extranet). Use a WCM solution to organize and manage documents; provide content version control, collaboration utilities, and user- or document-level security. 

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Documents related to » web site advertising

What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign


SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

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Web-site Strategy for Organizations in the Corporate Services Industry


As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional marketing tools, Web-site strategy is becoming more important. Web-site strategy must focus on enhancing credibility, strengthening existing relationships, generating leads, and more. Get tips on how to create a Web-site strategy that will help you achieve these goals.

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Navigating Complexities of Local Advertising Implementation


Online advertising has grown so fast that it has surpassed billboards, magazines, and cable in spending. Local advertising is growing even faster, and the need to provide competitive services to advertisers is becoming imperative. As demand for local listings increases, a tool enabling advertisers to manage their own web site listings will not only save them significant operating dollars, it’ll provide a competitive edge.

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Advertising Continues to be Growth Business


The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

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Web 2.0 -- "Wow!" or "So What?!"


Another buzzword (albeit not another three letter acronym [TLA]) that has slowly (or not) but surely crept into our collective mind is certainly Web 2.0. Although there have been some attempts at defining the term, such as at Wikipedia, ZDNet or TechTarget (and there are also some noble attempts of ZDNet bloggers, such as Richard MacManus or David Berlind), it is most likely that 10 different

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The Business Software Needs of Advertising and PR Agencies


Even though enterprise resource planning (ERP) for services is a growing market, its most important players still take a generalist approach when it comes to dealing with specific industries, and media and advertising is one of them. Vendors like Oracle and SAP, who decided to adapt their manufacturing offering to services, or vendors like Netsuite and Deltek, who concentrated on service companies

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HR Executive's Guide to Web 2.0: Cracking the Code for Talent Management


Find out in the Aberdeen report HR Executive's Guide to Web 2.

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Understanding SOA, Web Services, BPM, and BPEL Part Two: BPEL and User Recommendations


In a somewhat simplified language, while Web services allow applications to easily exchange and reuse information, it is only when they are orchestrated (coordinated) into long-running business flows or processes that enterprises can realize their true value.

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Web Hosting Security 2014


Security is a growing threat for hyper-connected and Internet-dependent businesses whose activities increasingly rely on Web hosting servers. This paper examines the extent to which businesses are vulnerable to security breaches and gives an overview of best strategies for protection.

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MODX Web Content Management: Vendor Profile


Open source vendor MODX provides a modern, highly flexible, Web standards–compliant Web content management (WCM) framework. TEC’s Director of Knowledge Services Josh Chalifour profiles MODX—its background, business practices, revenue streams, and community. MODX’s WCM systems, Evolution and Revolution, are being used for a significant quantity of sites around the world. Find out more in this report.

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