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Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional

web site promotion marketing  recipients back to specific web pages are additional means through which organisations can leverage their website to maximise positive brand awareness. 4. Generating Leads As a high proportion of business income, lead generation is a common objective for organisations in many industries. In an industry where business is largely referral-based, organisations must work hard to maximise lead generation, and websites have a huge potential to help. Organisations can boost lead generation by providing visitor Read More...
Web Content Management (WCM)
Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or ext...
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Documents related to » web site promotion marketing


Design Can Be Your Next Asset to Manage: E-mail Marketing
In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time

web site promotion marketing  place links to their web site and other key areas within the site along with their contact information at the very top of the e-mail, just to capture users who won't scroll down. This is an effective technique that happens to be easily transferable from B2C to B2B companies. One of the greatest strengths of e-mail marketing is its measurability. Just about every aspect can be tracked like retail items in a store. Using multi-variate testing you can test variations of your e-mail to see what approach Read More...
Informix Holds Fire Sale on Linux Database
Informix announced its continued commitment and investment to the Linux community with the release of Foundation.2000 and Cloudscape 3.0 on Linux.

web site promotion marketing  trial from the Informix web site. Informix's database offerings have long been respected for their core functionality and feature set, and being able to test it out for free is an attractive offer. Read More...
“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

web site promotion marketing  your new financial year web strategy right now. If not, are you wondering how you’re going to hit your figures in the current, complex searchscape? No matter what the company size, there’s a place for SEM skunkworks. Skunk Works is a term widely used to describe a team that have a high degree of autonomy, little bureaucracy and work on specific projects. What we’re talking about is an autonomous SEM process that is finite, specific and iterative. Rather than putting all of the available resource Read More...
Silverpop Buy Affirms IBM’s Commitment to Marketing
IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values

web site promotion marketing  savings plans based on Web site activity such as the usage of a college savings calculator.   Dynamic email execution delivers the right message to the right person at the optimal time. For example, a technology provider can prioritize high value prospects and send customized e-mail offers based on activities such as browsing a Web site, viewing a webinar, or downloading a whitepaper, whereas a mobile service provider can discover if a customer is an early technology adopter and serve up Read More...
HR Tech 2013 Interview: Lisa Rickard, Senior Manager, Product Marketing, Epicor HCM
HCM Analyst Raluca Druta interviews Lisa Rickard, Senior Manager of Product Marketing for Epicor HCM, live on the show floor at the 2013 HR Technology

web site promotion marketing  HR,HCM,Human Resources,Human Capital Management,Epicor Read More...
Is the Ongoing Marketing Software Arms Race Justified?
Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors

web site promotion marketing  software subcategories such as Web analytics, campaign management, digital asset management, Web content management (WCM), marketing resource management (MRM), marketing dashboards/analytics, leads management, event-driven marketing, predictive modeling, and more. In addition, one should differentiate between business-to-consumer (B2C) and business-to-business (B2B) marketing approaches and savvy, for which Oracle acquired Responsys and Eloqua, respectively.   Still in an emerging stage, the marketing Read More...
A Look at the Debate Surrounding Ownership of your Corporate Web Site: Whose Site Is It Anyway?
The Web has become a vast potential business asset for many companies today. But while business users have the vision, it’s the IT department that actually

web site promotion marketing  raises the question of Web site ownership. Empowering both parties with the right tools to match their respective skills can help address this question—and many others—for businesses in this confusing situation. Read More...
MODX Web Content Management: Vendor Profile
Open source vendor MODX provides a modern, highly flexible, Web standards–compliant Web content management (WCM) framework. TEC’s Director of Knowledge Services

web site promotion marketing  Web Content Management: Vendor Profile Open source vendor MODX provides a modern, highly flexible, Web standards–compliant Web content management (WCM) framework. TEC’s Director of Knowledge Services Josh Chalifour profiles MODX—its background, business practices, revenue streams, and community. MODX’s WCM systems, Evolution and Revolution, are being used for a significant quantity of sites around the world. Find out more in this report. Read More...
The High-stakes World of E-marketing
In marketing, customer lifetime value (CLV) is the present value of the future cash flows attributed to a customer relationship. Using CLV as a metric tends to

web site promotion marketing   Read More...
7 Secrets to Effective Follow-up Marketing
Apply these seven secrets to your marketing, and you’ll get two to four times the number of deals from a batch of leads. Sounds outrageous? Well, how about this

web site promotion marketing   Read More...
Amdocs Overhauls Its Marketing
Amdocs believes its ICM strategy resonates with its customers, who, facing increased competition and price commoditization, realize that they need to

web site promotion marketing  the HP-UNIX and BEA WebLogic platforms. Amdocs PRM , which enables CSPs to (relatively) cost-effectively deliver a selection of new products and services and to reduce the cost of managing multiple content and commerce partners in order to differentiate themselves in the marketplace and to promote new revenue streams. Amdocs Commerce Payments , which now has more advanced features to allow providers to monetize third-party content and commerce services and increase end user satisfaction and loyalty. By de Read More...
New Web Threats in 2009
The new web-borne threats attacking business networks are more intense and sophisticated than ever. Methods using rich media, web 2.0 collaboration tools, and a

web site promotion marketing  Web Threats in 2009 The new web-borne threats attacking business networks are more intense and sophisticated than ever. Methods using rich media, web 2.0 collaboration tools, and a host of other technologies expose networks to a new breed of web security threats. Find out what the latest web security threats are, including the risks and business impact these threats represent, and understand the advantages of hosted security solutions. Read More...
Busting Out of the Inbox: Five New Rules of 1to1® E-mail Marketing
Situating e-mail in a multichannel marketing plan is more complicated than it used to be. Where exactly does e-mail fit in the world of blogs, vlogs, and

web site promotion marketing   Read More...

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