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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 web site promotion marketing


Web-site Strategy for Organizations in the Corporate Services Industry
As marketing budgets shrink and companies in the corporate services industry aim to leverage their Web sites as less expensive alternatives to traditional

web site promotion marketing  recipients back to specific web pages are additional means through which organisations can leverage their website to maximise positive brand awareness. 4. Generating Leads As a high proportion of business income, lead generation is a common objective for organisations in many industries. In an industry where business is largely referral-based, organisations must work hard to maximise lead generation, and websites have a huge potential to help. Organisations can boost lead generation by providing visitor

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Web Content Management (WCM)

Web content management (WCM) systems manage content creation, review, and approval processes for web site content. This may include public Web sites (Internet) or private web sites (intranet or extranet). Use a WCM solution to organize and manage documents; provide content version control, collaboration utilities, and user- or document-level security. 

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Documents related to » web site promotion marketing

Going from Good to Great


Creating a great Website depends on strategy, and the investment of time and energy in continuous improvement. Learn how techniques like search engine marketing and search engine optimization (SEM and SEO), maximizing lead generation, increasing conversions, improving customer service, and engaging target audiences can take your Website from good to great—and help you maximize return on investment (ROI).

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Design Can Be Your Next Asset to Manage: E-mail Marketing


In an unpredictable economy, you need to refocus your marketing efforts to be more cost-effective, while achieving measurable results in even shorter time frames. E-mail marketing has many advantages when used as part of an overall marketing solution. Beyond just driving short-term results, you’ll see opportunities to differentiate your firm—so you can expand your market share while building brand awareness.

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Silverpop Buy Affirms IBM’s Commitment to Marketing


IBM recently announced its intent to acquire Silverpop, Atlanta-based provider of cloud marketing automation software. The giant software vendor values Silverpop's ability to enable personalized interactions with prospective corporate clients and consumers.

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Marketing Automation: Coming of Age Slowly


Marketing is possibly the only remaining major business function yet to revise its core processes to take advantage of IT that can cut time, costs, and improve the quality of its operation. Nevertheless with marketing automation there are huge untapped opportunities for business improvement, given marketing has a unique vantage point in any enterprise to understand the customer needs, buying behavior, and value perception.

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The Sales and Marketing Stimulus Package


One obstacle standing between demand generation and lead management is the lack of sales and marketing alignment necessary to create demand and capitalize on ready buyers. That lack of alignment is reducing the number of opportunities that convert to closed deals. Learn how to create a “stimulus package” to inject more efficient capital, energy, and management efficiency into your sales and marketing practices.

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Web Application Security: The Truth about White Box Testing versus Black Box Testing


Information security managers, quality assurance staff, and developers are faced with the enormous responsibility of keeping Web applications secure from the ever-growing menace of hackers and internal threats alike. So how can they protect sensitive data without exhausting internal resources, overspending the budget, or being forced to use costly manual penetration testing using external consulting firms?

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Integrating Web Messaging into the Enterprise Middleware Layer


The rapid development and adoption of real-time, push-based Web technologies is driving requirements for many more real-time data applications running within browsers and on mobile devices. Many of these applications have large and unpredictable data volumes, user counts, or both, putting stress on many software-based Web streaming solutions. This white paper describes the architecture and advantages of Solace's high-performance Web messaging solution.

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Build Web 2.0 Applications without Hand-coding: Use Application Generation to Expedite Web Application Development


Web 2.0 applications, perceived by many software users as better looking and easier to use than traditional apps, can provide many benefits to your company. However, building Web 2.0 apps adds development burdens of security, transaction management, and a variety of user interface features. To conquer these issues, you might consider an application generator to eliminate hand-coding infrastructure programming. Learn more.

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Analytics To Optimize Marketing Performance—Tools Can Help Marketers Make Better Decisions


Marketing departments cannot optimize what they are not managing, and they cannot manage what they are not measuring. This analyst piece from Ventana Research shows that to be able to take control and do effective planning, marketers need insights that can only be supplied by marketing analytics.

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Influence the Buying Process with Automated Marketing: 10 Tactics for Improving Revenue and ROI Now


In today’s fast-paced marketplace, communications must support the buying process to improve top- and bottom-line performance. Sales and marketing should work together. But to make your marketing streamlined, automated campaigns need to be deployed. Discover 10 hands-on tactics you can start using today to begin improving your revenue and return on investment (ROI)—so you don’t have to struggle to achieve sales goals.

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