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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 website marketing strategy


RFID Architecture Strategy
Early adopters of radio frequency identification (RFID) are beginning to look at enterprise scale solution design and integration are emerging as key focus

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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“Skunkworks” for Search Engine Marketing and Optimization


Search engine marketing (SEM)? We’re talking about tactics for Web site promotion—increasing both a site’s visibility to Google (and other search engines) and the site’s prominence in search engine results. We’re talking about pulling visitors through search engine optimization (SEO) and improved organic listing and using paid placement to push visitors to a site. Learn more about how to develop an effective SEM process.

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Is Something Fishy Happening To Your Website?


Freshwater Software offers powerful solutions for website monitoring. There’s a product or service for every budget and every type of site, and the customer service behind it all makes this a unique company.

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Everything You Need to Know About Digital Marketing


Digital marketing involves using your Web site and associated marketing tools to promote your business online. You can learn some basic skills in both search engine optimization (SEO) and search engine marketing. But for optimal results, you’re advised to consult a professional, who can provide you with insight into what SEO services should entail, allowing you to make an informed decision when selecting a supplier.

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i2 Announces e-Business Strategy


"Market leader i2 Technologies has emerged relatively unscathed from this year's turbulence in the supply-chain management software arena. Now, i2 is expanding into new areas while positioning its core products as key to the development of Internet business strategies. At its user conference in Las Vegas on Oct. 13, i2 is expected to provide details of an e-commerce software suite for order-taking, managing website content, and providing price quotes, due to ship by year's end. It will also introduce an online marketplace that will be powered by i2's supply-chain planning and collaboration suite, and will be open to any company that wants

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Turn the Social Data Flood into Solid Marketing Decisions


Improve customer satisfaction, identify trends, and make smarter marketing decisions with IBM Social Media Analytics.

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Strategy Analytics


Strategy Analytics provides business consulting, research, and analysis. The firm publishes reports and evaluates technologies, markets, and companies.

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

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Non-Foods Marketing Selects VAI’s Mobile ERP


Non-Foods Marketing (NFM), a buying service for supermarkets, drug, hardware chains, and convenience stores, recently selected VAI’s S2K mobile and cloud enterprise resource planning (ERP) software. NFM is also utilizing VAI’s S2K Distribution Management and Financial Management modules to optimize its distribution and financial processes while maintaining product traceability.

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Blue Tent Marketing


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

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Sales and Marketing


Sales (the function that directly generates revenue through the sale of products or services) and marketing (the function that addresses customer needs and wants through communication) are two indispensible pillars of today’s businesses. Due to the affinity between sales and marketing, the two are commonly considered to be in the same category of business area. A few trends in this business area:

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