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 websites advertising


Advertising Online - A Guide to Successful Market Penetration Part One: Why Internet Advertising
Online advertising is no longer an option, it is a requirement. Sales analysis and customer information gathering are just a few of the benefits.

websites advertising  to also turn their websites into sources for acquiring client information. Indeed, statistics show that more and more business is being conducted online, and a recent study conducted from Ernst and Young reveals that 74% of Americans purchased online in the last year. Accordingly, of all Internet users in the US, 94% of them query search engines to find information on the Web (Nielson-Net Ratings). Even more appealing is the fact that 81% of people querying search engines find the information every time

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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Documents related to » websites advertising

"Ads are us", boasts CMGI


In the month of September Internet giant CMGI made three separate acquisitions of companies involved in advertising and profiling, giving it coverage in almost all sectors of the Internet advertising market.

websites advertising  targeted ads on multiple websites with AdKnowledge. Businesses too small to work with advertising agencies or make deals with premium websites will use Adsmart's forthcoming ad-buy.com to buy impressions on websites that are members of the Adsmart Network. Websites with excess impression inventory will have those impressions filled by Flycast. And I/PRO will provide auditable reports to advertisers proving that the ad impression and click counts that they pay for are real. Vendor Winners/Losers CMGI has Read More

Freeware Vendor's Web Tracking Draws Curses


The free cartoon character cursor provided by Comet Systems Inc. tracks and stores the web visits of millions of people. This potential privacy issue was discovered and announced by the same security consultant who discovered, in March of 1999, that Microsoft Windows was inserting unique serial numbers into many documents created within Office 97 programs like Word and Excel.

websites advertising  of data collected by websites and advertising software. (See TEC Technology Research Note: Counting Website Traffic - The Skinny On Hits, Impressions, Visitors and Clickthroughs December 1st, 1999). Smith discovered that the serial numbers were created with a Microsoft Windows random number generator that sometimes uses information that identifies the individual machine. Comet spokesperson Ben Austin stated that Comet immediately began implementing a different way of creating serial numbers as soon Read More

Advertising Revenues Grow and Grow but Slower and Slower


Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

websites advertising  heads may roll at websites whose advertising revenues do not match the trends. But what are the trends? Figure 1 shows the quarterly history of advertising revenues: Fig. 1 The dark line shows the actual revenues and the lighter line shows the quarterly increase. The jerkiness of the increase line suggests that there are different trends at work. Plotting each of the quarters separately shows this clearly: Fig. 2 Figure 2 shows more clearly that each quarter has its own characteristic trend -- exactly Read More

Advertising Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies


Everything stems from your keywords since it is these words that will let you be visible to the billions of online searchers.

websites advertising  Online - A Guide to Successful Market Penetration Part Two: Search Engine Strategies The Strategy Search CPC Model Keyword Advertising Most search engines use the CPC model, and price keywords based on their market value. Currently, the market is stating that generic keywords such as investment and insurance are highly valued and consequently more obscure, but targeted keywords are valued much lower. Another, more efficient system is categorizing the website and determining the market value of Read More

What Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign


SAP has a new marketing campaign. What does this mean for competitors, prospective buyers, and business-to-business marketing professionals? This case study explains why it's important to dig deeper when a company of interest to you changes its marketing campaign.

websites advertising  Are Your Competitors Telling You? A Case Study: SAP's New Advertising Campaign Overview You need to pay close attention to your competitors' marketing campaigns, and not just to stay on top of their positioning strategies. Detecting a change signals the need to thoroughly re-evaluate the competitor and to consider how that change may affect you. Such a change could indicate a management change at your competitor, a new company strategy, a change in target market, pressure from other competitors, or Read More

DoubleClick Merger Good News For Privacy Advocates?


DoubleClick agreed to purchase NetCreations in a stock exchange valued at $191 million. NetCreations is the leader in ethical direct mail advertising. DoubleClick’s policies have led to protests and front-page news. How will a marriage between these two kids from different sides of the tracks work out?

websites advertising  email database,email blast service,qualified sales leads,bulk email sender,email newsletters,mailing software,bulk email software,email blaster,e mail blast,email list broker,email blast marketing,email list brokers,telemarketing lists,targeted email lists,email campaigns Read More

Informix Decides to Start Analyzing Websites


Informix, a leader in data warehousing and business intelligence software, has developed an application named i. Decide Web Success that promises to provide dot-coms and clicks-and-mortar organizations with a database independent platform for analyzing their web data.

websites advertising  Decides to Start Analyzing Websites Informix Decides to Start Analyzing Websites L. Talarico - October 13, 2000 Event Summary Informix Corporation (Nasdaq: IFMX), recently announced that i.Decide Web Success, an application promising to provide e-businesses a set of tools to integrate web data with enterprise data, would be available November 15. i.Decide Web Success has analytical capabilities that combine traditional business intelligence tools with web monitoring and analysis tools. Informix is able Read More

QuinStreet


QuinStreet owns an expansive network of informative websites that allows consumers to research and connect with the products and services they seek. Currently, primary client verticals are the education and financial services industries. QuinStreet also has a presence in the home services, business-to-business (B2B), and medical and health industries.

websites advertising  expansive network of informative websites that allows consumers to research and connect with the products and services they seek. Currently, primary client verticals are the education and financial services industries. QuinStreet also has a presence in the home services, business-to-business (B2B), and medical and health industries. Read More

Engage AudienceNet Brings Users the Ads They Want To See


Engage has introduced a new product that delivers ads to users who are most likely to be receptive to them. AudienceNet relies on data collecting, proprietary algorithms and old-fashioned direct marketing savvy to increase clickthrough rates.

websites advertising  purchases inventory (impressions) from websites and advertising networks, also at CPM rates. Some of Engage's largest partners are websites and advertising networks that are also owned by parent CMGI. Joining AudienceNet as a website is not difficult, but does take time. The company estimates that this will normally be a six-week process. The website pages have to be mapped to specific interest areas, which involves analysis by Engage's ontologists, and then the ad tags (See TEC Technology Research Read More

Big ERP vs. Tier 2 ERP - Is the Gap in Functionality as Big as it Appears?


Recently, we have witnessed Infor’s aggressive advertising campaign against its bigger rivals that are conjointly called “Big ERP,” where it is blaming them for inflexibility, neglecting customers’ interests, and charging enormous amounts of money for their software and service. As an alternative, Infor and its competitors offer a variety of tier 2 systems that can supposedly satisfy rigorous

websites advertising  ERP vs. Tier 2 ERP - Is the Gap in Functionality as Big as it Appears? Recently, we have witnessed Infor’s aggressive advertising campaign against its bigger rivals that are conjointly called “Big ERP,” where it is blaming them for inflexibility, neglecting customers’ interests, and charging enormous amounts of money for their software and service. As an alternative, Infor and its competitors offer a variety of tier 2 systems that can supposedly satisfy rigorous business’ requirements and, at Read More

Getting Strangers to Take Your Candy


Angara uses millions of anonymous user profiles to help websites convert first time visitors to first-time customers.

websites advertising  visitors. Angara pays other websites for anonymous, permission-based profiles that an Angara customer can use to identify characteristics of new visitors. With some information about how visitors behave on other sites, Angara's customers can then make offers to first-time visitors that have a better chance of generating sales. In the first thirty days of live beta testing Angara's customers reported on average that sales to first-time customers doubled. Angara's solution is available only as a hosted Read More

CBS Interactive


A division of CBS Corporation, CBS Interactive is an online content network. Its websites focus on sports, entertainment, technology, business, and news.

websites advertising  online content network. Its websites focus on sports, entertainment, technology, business, and news. Read More

Intel Throws its "Red Hat" into Linux Ring


Red Hat said that Intel plans to make Red Hat Linux software available on powerful server computers designed to run websites.

websites advertising  computers designed to run websites. Red Hat said Intel plans to bundle the Red Hat Linux operating system on servers Intel is supplying to ISPs 1 . Intel has launched a program aimed at boosting its share of the server market, which has been dominated by Sun Microsystems, whose computers use Sun's own chips instead of Intel's. Market Impact Although 90% of Linux installations are on Intel systems, Intel's decision gives more legitimacy to the efforts to increase Linux's market and mind share. This Read More