My overall impression of this year’s National Retail Federation (NRF) convention (held recently in New York City) could be summarized in the acronym S.M.A.R.T.: Social, Mobile/Multi-channel, Analytics (big data), and Real-Time visibility (of inventory, orders, workforce, etc.). With the new generation of consumers combining mobile, social, and cloud technologies to stay connected and informed, retailers must be able to quickly analyze, understand, and act on each new trend before the “moment of truth” passes them by.
mix in stores. WebSphere Commerce News IBM's Smarter Commerce initiative features software and services that help companies transform their market, buy, sell, and service business processes to more quickly respond to shifting customer demands in today's digitally-transformed marketplace. The WebSphere Commerce platform, DemandTec, and former Sterling Commerce ’s distributed order management and execution capabilities form the “sell” part of Smarter Commerce. To help retailers dynamically