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 what is a crm


Why CRM Is So Hard and What To Do About It: Data is key to making CRM work
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business

what is a crm  from system to system: what is a customer in one system may be a household in another. Or, worse, what makes up the customer record in one system may be completely different - or even conflict with - what constitutes a customer record in another system. Despite spending millions on CRM systems for call center scripting, campaign management software and the like, companies can't accommodate a marketing department's simple request to link direct mailing or call center results to Web site hits for a

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Browse RFP templates

Visit the TEC store for RFP templates that can save you weeks and months of requirements gathering, and help ensure the succes of your software selection project.

Browse Now
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

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CRM for Financial and Insurance Markets RFI/RFP Template

Insurance and Investment, Marketing Automation, Sales Force Automation (SFA), CRM Analytics, Call Center and Customer Service, Professional Services Automation (PSA), e-CRM, E-Mail Response Management, Industry Vertical Module Availability, Product Technology  

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Documents related to » what is a crm

What CRM Should Have Taught IT (although not getting the message is not entirely IT's fault)


IT hasn't properly supported CRM because it hasn't understood either its importance or its requirements. The advent of CRM exacerbated a serious, pre-existing condition, rather than CRM creating the condition. Bottom line-gathering business requirements for technology support should no longer be IT's problem. It's up to business to gather and communicate business requirements for technology support. And business-siders don’t need to understand technology to accomplish this, either, because this is 2003, not 1993.

what is a crm  entirely IT-friendly shift. Because what it says between the lines is that business will determine what it needs—and IT will be left figuring out how to provide it and budget for it. That's the opposite of the current state—business trying to live with what IT wants to provide, and IT able to control what it has to provide by controlling the requirements gathering process. So IT still only gets half a loaf. PS: Not to forget, business still has to learn how to gather its own requirements. But that's Read More

A CRM System Needs A Data Strategy


A customer relationship management (CRM) system is inherently valuable for supporting customer acquisition and retention by gathering data from each contact with customers and prospects. Collecting data, however, cannot be isolated from a strategy for actually using that data. Here is an overview of how to evolve the focus of a data strategy to specifically suit both the acquisition and retention phases.

what is a crm  strategy, answer the following: What is the best source for customers? Were they referrals, or did they find you on their own? Did they respond to direct marketing or external sources? On first contact, what information did they seek? Did the sale stem from self-service or assisted interaction? What was the ROI for the campaign? Consider also the absence of certain inquiries. Why, for example, are there no Web inquiries from prospects already in the non-Web channel customer base? Analyzing Web-based Read More

CRM Without Workflow Is Not CRM: How to Maximize Sales and Service Productivity


Since there are multiple vendors offering hosted customer relationship management (CRM) applications, the buyer’s toughest decision is finding a vendor that offers the many benefits that come from a workflow engine similar to those used in multimillion-dollar CRM deployments. Truth be told, CRM alone is not enough, as not all providers have a workflow engine which enables full process automation.

what is a crm  divided into eight sections: What is Workflow What Workflow is not A Simple Example of Workflow at Work The Benefits to Your Company The Benefits to Your Customer Service and Sales Staff as well as your Customers The Six Essential Elements of Workflow in a hosted CRM Application Key Workflow Terminology You Must Understand Where to Start Your Planning Process What is Workflow Workflow is the automation of your business processes through which documents, information or tasks are passed from one Read More

CRM: What Is It and Why Do It? Part One: Historical Background


Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why an end user organization should invest significant resources to pursue such an initiative.

what is a crm  What Is It and Why Do It? Part One: Historical Background Historical Background Customer relationship management (CRM), a concept that has been around since the mid 90s, has its roots in the technology of sales automation and call center operations. At that time, it was thought that merging the customer data from the field (sales) with the call center interactions would result in more informed interactions with the customer. The concept resonated with user organizations and soon mergers and Read More

Your CRM Selection Challenge: CDC Pivotal CRM vs. NetSuite CRM+


Every now and then, I’ll examine the data from TEC’s past software selection projects, and explore the choices users have made. The information below is based on a real-life CRM selection project, but I have modified some of the data in order to respect confidentiality agreements still in place. To put myself in the user’s shoes, here’s how I answered the CRM Evaluation Center

what is a crm  CRM Selection Challenge: CDC Pivotal CRM vs. NetSuite CRM+ Every now and then, I’ll examine the data from TEC’s past software selection projects, and explore the choices users have made. The information below is based on a real-life CRM selection project, but I have modified some of the data in order to respect confidentiality agreements still in place. To put myself in the user’s shoes, here’s how I answered the CRM Evaluation Center questionnaire : Industry : Manufacturing Structure : Read More

Pragmatist's Guide: Building a Business Case for a Formula-based ERP


If you're a process manufacturer taking a close look at the option of acquiring an enterprise resource planning (ERP) solution, you may be finding that you're faced with a bewildering array of options, technologies, and applications. What should you look for, and which business issues do you need to address to position your acquisition-and implementation-for maximum success? Download this report to find out.

what is a crm  options, technologies, and applications. What should you look for, and which business issues do you need to address to position your acquisition-and implementation-for maximum success? Download this report to find out. Read More

Planning for a Financials Implementation: How To Avoid a Nosebleed


Because of the risks inherent in any financial implementation, it’s essential to get back to business basics. These implementations need to be understood and planned for. Thus, there are a few premises that must be addressed in the planning stages of a financials implementation. If these premises are followed in a disciplined manner, the nosebleed of implementation can be avoided.

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CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction


An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document clearly delineates assumptions regarding cause and effect plus the mechanism that will be used to assess results and declare success.

what is a crm  demonstrate its effectiveness, then what is the basis for credibility? This is part two of a two-part note. Part one discussed CRM and the benefits it can bring to an organization. Part two addresses the issue of how to create a credible business case for CRM and get the CEO engaged in the process. Creating the Linkage: Cause and Effect Credibility is a subjective assessment of merit that individuals use when dealing with people and ideas. Specific to ideas or proposals, this assessment revolves around a Read More

Achieve a Complete Business Picture with a BI Dashboard


With the right business intelligence (BI) solution, any enterprise can improve performance, decrease time to market, analyze and forecast data, and achieve competitive advantage. However, it is important to consider whether your BI provides timely, clear data and integrates data from every possible source within the organization. The enterprise must carefully consider its specific requirements and choose a solution that provides the right information to the right user at the right time. Download this report to learn more.

what is a crm  a Complete Business Picture with a BI Dashboard With the right business intelligence (BI) solution, any enterprise can improve performance, decrease time to market, analyze and forecast data, and achieve competitive advantage. However, it is important to consider whether your BI provides timely, clear data and integrates data from every possible source within the organization. The enterprise must carefully consider its specific requirements and choose a solution that provides the right information Read More

ILM as a Journey: Moving Towards Storage as a Service


Technology decision-making in larger organizations is about making existing IT platforms as efficient as possible. However, there are weaknesses in the day-to-day operation of such environments, particularly in storage and information management. Positioning information lifecycle management (ILM) in the context of infrastructure management provides an understanding of where we are today—and of how much further there is to go.

what is a crm  as a Journey: Moving Towards Storage as a Service Technology decision-making in larger organizations is about making existing IT platforms as efficient as possible. However, there are weaknesses in the day-to-day operation of such environments, particularly in storage and information management. Positioning information lifecycle management (ILM) in the context of infrastructure management provides an understanding of where we are today—and of how much further there is to go. Read More

The Forrester Wave: CRM Suites for Large Organizations, Q2 2010


In Q2 2010, Forrester evaluated 18 customer relationship management (CRM) solutions—CDC Software, Chordiant Software, FrontRange Solutions, Maximizer Software, Microsoft, NetSuite, Oracle, Pegasystems, RightNow Technologies, SageCRM, Sage SalesLogix, salesforce.com, SAP CRM, SugarCRM, and Sword Ciboodle—against 516 criteria reflecting the requirements of large organizations. Learn what they discovered.

what is a crm  of large organizations. Learn what they discovered. Read More

Configuration Guide: Managing Virtual Servers Using a Virtual Machine Manager and a Clustered File System


Virtual data centers must enable increased physical server use and central management of virtual machine infrastructure. A clustered file system, with a virtual machine manager (VMM), can add critical new management and migration capability to current virtual servers. Before installing and configuring VMM, find out the hardware and software required for migration and integration, and helpful “how-to” pointers.

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CRM, Success, and Best Practices: A Wake Up Call Part Two: Modeling Success with Senior Management and CRM Culture


To maximize the return on investment of a customer relationship management system, a new CRM best practices model should be used. A point-based system, self-assessment model that emphasizes senior management leadership and the need to create a culture consistent with CRM can lead to a deployment strategy that is correlated with success. An interactive version of this assessment is included with this article.

what is a crm  the key concepts and what are thought to be best practices. A rationale is provided for added clarity. The observer needs to compare the situation in his or her organization with this description. Then the observer must consider the degree to which the criteria meets the following requisites: Is there a clear definition of who is responsible for this section? If no one is specifically accountable, then it is less likely that it will happen. Is the approach or philosophy of the organization consistent Read More

Pivotal CRM : CRM for Financial and Insurance Markets Competitor Analysis Report


This CRM knowledge base supports specialized criteria for groups engaged in the financial and insurance markets. In addition to many of the regular CRM features, the knowledge base has a range of criteria for policy tracking, agency management, investment tracking, and other areas of concern to professional service automation (PSA) groups.

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