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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 what is a crm


Why CRM Is So Hard and What To Do About It: Data is key to making CRM work
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business

what is a crm  from system to system: what is a customer in one system may be a household in another. Or, worse, what makes up the customer record in one system may be completely different - or even conflict with - what constitutes a customer record in another system. Despite spending millions on CRM systems for call center scripting, campaign management software and the like, companies can't accommodate a marketing department's simple request to link direct mailing or call center results to Web site hits for a

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

CRM for Financial and Insurance Markets RFI/RFP Template

Insurance and Investment, Marketing Automation, Sales Force Automation (SFA), CRM Analytics, Call Center and Customer Service, Professional Services Automation (PSA), e-CRM, E-Mail Response Management, Industry Vertical Module Availability, Product Technology  

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Documents related to » what is a crm

CRM: What Is It and Why Do It? Part One: Historical Background


Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why an end user organization should invest significant resources to pursue such an initiative.

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What is IFS Up To in the CRM Arena?!


On April 12, Industrial & Financial Systems, IFS AB announced the signing of a definitive agreement for Pivotal Corporation to acquire its division Exactium Ltd. The agreement also launches a global alliance between IFS and Pivotal that will result in Pivotal's sell-side eBusiness solutions being integrated with IFS enterprise applications, which will be marketed by IFS globally.

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What CRM Should Have Taught IT (although not getting the message is not entirely IT's fault)


IT hasn't properly supported CRM because it hasn't understood either its importance or its requirements. The advent of CRM exacerbated a serious, pre-existing condition, rather than CRM creating the condition. Bottom line-gathering business requirements for technology support should no longer be IT's problem. It's up to business to gather and communicate business requirements for technology support. And business-siders don’t need to understand technology to accomplish this, either, because this is 2003, not 1993.

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5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections


Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact, there are a number of common mistakes that organizations make. Failing to execute the selection process in an objective and structured fashion can be an expensive financial mistake—as well as a fatal hit to your professional reputation.

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NetSuite CRM+: Customer Relationship Management (CRM) Competitor Analysis Report


This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients requiring modern B2B or B2C solutions, it covers marketing automation, sales force automation, customer service and support, partner management, contract management and creation, project and team management, Internet sales, e-mail response management, analytics, and important technical criteria.

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Key Performance Indicators (KPIs)-A Critical Component of Enterprise Business Intelligence (BI)


The wise enterprise recognizes the need for objective metrics and measurements and for its users to establish metrics to monitor and manage results at every level in the organization. To meet these goals, an enterprise must select a sophisticated BI solution with powerful KPI and other BI and CPM features that are simple enough for every user and accessible from within and outside the walls of the enterprise. See how.

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Baan E-Commerce: a Wing, a Prayer & a Single Platform


Baan hopes e-Enterprise will put them on the e-commerce map.

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Taking Innovation from a Buzzword to a Business Standard


Companies realize that innovation can mean the difference between effectively growing or transforming their business and falling behind. But for a company to thrive in today’s environment, innovation has to be seen as more than a clichéd talking point. It has to be a key part of the company’s core business processes. Download this interview with Eric Verniaut, SAP’s head of North America services, to find out how innovation has helped services delivery models to evolve.

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A Step-by-step Guide to Securing Your Apache Web Server with a Digital Certificate


Testing, installing, and using a digital certificate on your Apache Web server can benefit your business by addressing online security issues. If your system’s security is maximized, your customers can feel more confident about using your site to perform transactions. Get the lowdown on best practices for setup to help you ensure efficient management of your encryption keys and digital signatures.

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Content as a Service: a New Model for E-learning Content Delivery


How can a company ensure that users are taking the “right” course if they do not identify and understand their strategy for content delivery? Can content be hastily rounded up and integrated with the organization's learning management system (LMS)? On the surface, this appears to handle the situation, but this is far from the case. Find out why content-as-a-service is a superior solution for effective online training.

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