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Vertical Marketing--What Is A Vertical?
What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical

what is brand recognition  Is A Vertical? Introduction What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think. Vertical Marketing Read More
Enterprise Marketing Management (EMM)
The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively an...
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Documents related to » what is brand recognition


CRM Success for Fast Growing Companies: What Every Small and Midsized Business Needs to Know
When creating a seamless value chain, it is essential to focus on the customer. However, information, data, and processes are key when planning the complex

what is brand recognition  to tackle these issues. What is most important in making the value chain seamless in any business environment is that the ultimate focus be placed on the customer and that the use of information, data, and processes remains the focus of planning the complex merger of processes, technologies and cultures. In order to successfully extend your value chain, you must recognize that your partners, vendors/supplies and employees play a vital role in making sure that customer values are both recognized and realiz Read More
Document Management and Digital Asset Management Is There a Difference and What Might It Be?
As enterprises seek better content management systems, documentation management (DM) and digital asset management (DAM) are growing in popularity. Despite

what is brand recognition  This article will investigate what is unique to a DAM solution and why organizations need a DAM to manage other types of data instead of just text documents. Document Management Organizations use document management to assist with the management, creation, workflow, and the storage of documents within different departments. A DM solution uses databases for storage, and workflow engines to design and support workflows, including business rules and metadata. Document management systems are often used in Read More
SYSPRO - Awaiting Positive IMPACT From Its Brand Unification Part Two: Market Impact
With its latest moves, SYSPRO seems to have braced itself well for the bigger brethren’s onslaught. The latest brand unification move may prove that the company

what is brand recognition  first real discernment of what business processes are, SYSPRO has fine tuned its methodology to mimic the business processes rather than the mere modular based perspective. Reengineering internal processes should be a major step forward for companies that want to gain from utilizing the information technology (IT). Conversely, many businesses that fail to examine their existing business processes at the time new software is being implemented, and instead attempt to put a new software veneer on top of Read More
MAPICS Unifies The Brand And Interacts For CRM Solutions
While the existing loyal client base and affiliate channel remains MAPICS’ trump card in these difficult times, the recent partnership initiatives bundled with

what is brand recognition  should be pleased with what is becoming available soon. North American mid-market manufacturers in the electronics and semiconductor verticals looking for SCM, e-Commerce or ERP solutions should have placed MAPICS ERP for Extended Systems (a.k.a. Point.Man) on the short list before this announcement. These enterprises should consider CRM as a requirement during their evaluation. MAPICS, for its part, should educate its existing user base in the value of CRM and BI and push to make the entire offering Read More
Culture Is a Business Issue
Company culture is unique and provides arguably the most sustainable competitive advantage an organization can have for distinguishing itself against the

what is brand recognition  Is a Business Issue Company culture is unique and provides arguably the most sustainable competitive advantage an organization can have for distinguishing itself against the competition. With culture impacting your talent, products and services, clients, and even revenue, it’s important to measure, review, and nurture it. Download this guide to learn how to help build a strong company culture within the workplace to help your company thrive. Read More
What Is Outsourceable and What Is Not
Product engineering outsourcing (PEO) has evolved over the years. The process, from initiation to the closing phase, vary depending on the product and on the

what is brand recognition  Is Outsourceable and What Is Not Product engineering outsourcing (PEO) has evolved over the years. The process, from initiation to the closing phase, vary depending on the product and on the provider. Still, practically every phase in product engineering is outsourceable—from ideas, design, and analysis, to simulation, conversion, and documentation; to prototyping, testing, production, and knowledge-based engineering. Find out more. Read More
ERP: Is High ROI with low TCO Possible?
Total cost of ownership (TCO) remains a significant factor influencing enterprise resource planning (ERP) strategies and decisions. But focusing exclusively on

what is brand recognition  such projects. Find out what the average company should expect to pay for ERP and how the business can benefit from a successful implementation. Read More
Is Instant Messaging (IM) Threatening Your Company's Security?
There is a way to use IM securely in the workplaceand you can find out how in bullet-proofing instant messaging.

what is brand recognition  Instant Messaging (IM) Threatening Your Company's Security? Instant messaging (IM) has become an increasingly popular tool in the workplace. Chances are, your employees are chatting in real time, exchanging files, and conferencing—opening a security hole in your organization big enough to drive a truck through. The fact is, IM is a primary pathway for malware infection , and can leave you with infected or corrupted files; loss of key data; financial loss; identity theft; copyright infringements; and Read More
Kerridge K8 Is Now TEC Certified
TEC is pleased to announce that K8 by Kerridge Commercial Systems (KCS) is now TEC Certified for evaluation of enterprise resource planning (ERP) for

what is brand recognition  K8 Is Now TEC Certified TEC is pleased to announce that K8 by Kerridge Commercial Systems (KCS) is now TEC Certified for evaluation of enterprise resource planning (ERP) for distribution. TEC Certification is designed to help organizations evaluate enterprise software solutions so they can make more informed buying decisions. For a product to be certified, the vendor must complete a detailed research questionnaire and deliver a formal product demonstration to show our analysts the product's Read More
When Is Talent Management Really Right for Your Business?
Many organizations realize that developing and managing talented employees is integral to the success of their business. But how do you know whether your

what is brand recognition  that given time.   What Is Talent Management? But what is talent management? How is it different from human resources (HR)? And what can it do for your business—both now and in the future? The term talent management generally refers to the process of attracting highly skilled workers, integrating new workers, and developing and retaining current workers to meet current and future business objectives. But talent management can also mean different things to different organizations. For some it’s about Read More
Is J.D. Edwards's CRM 2.0 (With more than 200 Enhancements) Good News?
When it comes to touting 200 product enhancements, what J.D. Edwards is saying is that ease of integration is important to mid-market companies because they

what is brand recognition  its enterprise integration and what remains, is to verify the product's ability to fit verticals needs. Read More
What Is ERP, Anyway?
We get asked this question a lot, so I thought I'd provide a brief overview.Enterprise resource planning (ERP) software unifies traditional management

what is brand recognition  Is ERP, Anyway? We get asked this question a lot, so I thought I'd provide a brief overview. Enterprise resource planning (ERP) software unifies traditional management functions within a coherent, integrated system. These management functions may vary from product to product, but comprehensive ERP software applications encompass the following areas: • sales • marketing • human resources • customer care • finance • manufacturing • supply chain management • IT management The integration Read More
Replenishment: What Is It exactly and Why Is It Important?
Replenishment is an area within operations where retailers can find a competitive edge. Excelling at replenishment enables implementation of promotional

what is brand recognition  What Is It exactly and Why Is It Important? Replenishment: What Is It exactly and Why Is It Important? If you receive errors when attempting to view this white paper, please install the latest version of Adobe Reader. Retail Replenishment can be defined as acquiring product on a recurring basis to support anticipated need. Replenishment is best served as an automated process given the huge number of combinations of items and store locations. Systematic creation and updates to demand Read More
Ross ERP (V 7.0.3) Is TEC Certified for Process Manufacturing ERP
TEC is pleased to announce that Ross ERP (V 7.0.3) by Aptean is now TEC Certified for process manufacturing enterprise resource planning (ERP). Ross ERP aims to

what is brand recognition  ERP (V 7.0.3) Is TEC Certified for Process Manufacturing ERP TEC is pleased to announce that Ross ERP (V 7.0.3) by Aptean is now TEC Certified for process manufacturing enterprise resource planning (ERP).   Ross ERP is built for process manufacturers looking for a complete solution to manage formula and recipe-based manufacturing. The solution’s core components include: Financials ( AP, AR, fixed assets, GL, and project accounting); Manufacturing (maintenance management, materials requirements Read More

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