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CRM: What Is It and Why Do It? Part One: Historical Background
Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that

what is crm concept  What Is It and Why Do It? Part One: Historical Background Historical Background Customer relationship management (CRM), a concept that has been around since the mid 90s, has its roots in the technology of sales automation and call center operations. At that time, it was thought that merging the customer data from the field (sales) with the call center interactions would result in more informed interactions with the customer. The concept resonated with user organizations and soon mergers and Read More...
CRM for Financial and Insurance Markets
Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or&n...
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Documents related to » what is crm concept


CRM: Creating a Credible Business Case and Positioning It with the CEO Part Two: Linking CRM with Organizational Direction
An effective business case must link CRM with achieving organizational objectives; but this step is just the beginning. Credibility implies that the document

what is crm concept  demonstrate its effectiveness, then what is the basis for credibility? This is part two of a two-part note. Part one discussed CRM and the benefits it can bring to an organization. Part two addresses the issue of how to create a credible business case for CRM and get the CEO engaged in the process. Creating the Linkage: Cause and Effect Credibility is a subjective assessment of merit that individuals use when dealing with people and ideas. Specific to ideas or proposals, this assessment revolves around a Read More...
Dealership Management System: What Is It and Who Needs It?
What Is a DMS?When one talks about a DMS, people usually think about a document management system, a data management system, or even a destroyer mine

what is crm concept  Management System: What Is It and Who Needs It? What Is a DMS? When one talks about a DMS, people usually think about a document management system, a data management system, or even a destroyer mine sweeper. But very few people know that it’s also the acronym for “dealership management system,” which is a product or package of several products which is created specifically for the automotive industry. The core of any DMS is a system similar to enterprise resource planning (ERP), with, howev Read More...
CRM Success for Fast Growing Companies: What Every Small and Midsized Business Needs to Know
When creating a seamless value chain, it is essential to focus on the customer. However, information, data, and processes are key when planning the complex

what is crm concept  to tackle these issues. What is most important in making the value chain seamless in any business environment is that the ultimate focus be placed on the customer and that the use of information, data, and processes remains the focus of planning the complex merger of processes, technologies and cultures. In order to successfully extend your value chain, you must recognize that your partners, vendors/supplies and employees play a vital role in making sure that customer values are both recognized and Read More...
What CRM Should Have Taught IT (although not getting the message is not entirely IT's fault)
IT hasn't properly supported CRM because it hasn't understood either its importance or its requirements. The advent of CRM exacerbated a serious, pre-existing

what is crm concept  entirely IT-friendly shift. Because what it says between the lines is that business will determine what it needs—and IT will be left figuring out how to provide it and budget for it. That's the opposite of the current state—business trying to live with what IT wants to provide, and IT able to control what it has to provide by controlling the requirements gathering process. So IT still only gets half a loaf. PS: Not to forget, business still has to learn how to gather its own requirements. But that's Read More...
Failure Is No Accident
Enterprise resource planning (ERP) systems are complicated beasts, and buying one without a plan is like giving your 16-year-old the keys to a Porsche without

what is crm concept  for expert advice on what you should know. Read More...
Agile ERP Vendor Ditches a Microsoft Dynamics CRM Alliance for, well, its own CRM Solution (Part II)
Part I of this blog topic has revisited Agresso's post-implementation agility capabilities (as to accommodate businesses living in a change -- so called BLINC's

what is crm concept  unimpeded post-implementation agility. Again, what is your view towards Agresso's above CRM move (under the self do, self have proverb) and professed combined organic and plug-in footprint expansion strategy? Can a functional footprint indeed be significantly expanded without hampering the inherent core system's agility? Read More...
How ERP and CRM Solutions Can Save You Money
Simply visit microsoft's dynamics ERP and CRM resource center to find out how microsoft dynamics can help your business prosper in a difficult econ...

what is crm concept  want to know: What can I do to help my company save money during this economic downturn? How can I make business better? Perhaps you are asking the very same questions. One thing that's worked for many small and midsized companies is to use Microsoft Dynamics ERP and CRM software. It's enabled them to increase their companies' efficiencies, reduce their costs, and strengthen and grow their businesses—all during tough economic times. And you can too. Simply visit Microsoft's Dynamics ERP and CRM Read More...
CRM Buyer's Guide
If you're interested in a CRM solution, here's a guide to help you zero in on the best one for your company's needs.

what is crm concept  crm buyer guide,crm,buyer,guide,buyer guide,crm guide,crm buyer. Read More...
Enterprise CRM Platform (ECP)
ECP is a platform of role-specific CRM productivity tools for insurance and financial service professionals, providing complete product line capabilities in

what is crm concept  CRM Platform (ECP) ECP is a platform of role-specific CRM productivity tools for insurance and financial service professionals, providing complete product line capabilities in a comprehensive, industry-specific solution. Read More...
Access Commerce Spices Up North American CRM Fray
In May, Access Commerce, a French CRM vendor, announced the opening of its first USA office in San Diego, California. During Explore 2000, QAD’s annual user

what is crm concept  crowded market space was somewhat delayed, we believe that it has a few aces up its sleeve in order to overcome barriers to entry and its low brand recognition hurdles. First, its partnership with QAD and access to QAD's large customer base may result in a number of opportunities and good references worldwide. Moreover, it offers Cameleon, a sleek and comprehensive sales force automation (SFA) product suite, particularly the product configuration part, which can be relatively efficiently applied to a Read More...
Dynamics CRM: Customer Relationship Management (CRM) Competitor Analysis Report
This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients

what is crm concept   Read More...
Why CRM Is So Hard and What To Do About It: Data is key to making CRM work
Making a CRM investment work is a two-step process that begins with unifying disparate systems by creating and managing standardized, reusable business

what is crm concept  from system to system: what is a customer in one system may be a household in another. Or, worse, what makes up the customer record in one system may be completely different - or even conflict with - what constitutes a customer record in another system. Despite spending millions on CRM systems for call center scripting, campaign management software and the like, companies can't accommodate a marketing department's simple request to link direct mailing or call center results to Web site hits for a Read More...

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