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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 what is customer engagement


Improving Customer Engagement with Social CRM
In a previous post I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive

what is customer engagement  dialogue cannot be re-enacted. What remains is the experience. And it is that experience that will be displayed on social media platforms. Addressing Positive Client Sentiment Positive sentiment can elicit two main types of reactions on the part of the customer-facing individual. The first is to have no response. The second is to try to capitalize on the positive by employing strategies such as propaganda, or pushy sales and up-sales. Following the same notion of ‘choreographed-improvised’

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Field Service Management (FSM)

Field service management (FSM) software is a set of functionalities for organizations or departments within organizations that have as main focus the intallation, maintanance, reparing, and meter reading for industries relying heaviling on equipment. FSM workers require functionality for customer engagement management, service and asset management as well as workforce management. Since most activities in FSM take place outside of the office, mobility is a big component of the a FSM software solutions. Typically, FSM software is not used as a stand-alone solution, as it needs to integrate with Financials, ERP, CRM and EAM to ensure accurate data exchange. Even if its main purpose is to maintain and repair equipment, it can also be used to gather customer satisfaction and equipment performance feedback. To allocate human resources efficiently, workforce management is an integral part of an FSM system. 

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Documents related to » what is customer engagement

AribaLIVE 2012: What Was Jolly Good (and What Could Improve) - Part 1


A recent blog post talked about my attendance of the AribaLIVE 2012 user event and outlined the main premise of the event: Ariba has become a public cloud commerce network provider first and foremost, while also offering additional related spend management software as required. The vendor is striving to become a business-to-business (B2B) commerce version of Amazon.com and eBay to enable painless

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Is Your Store Customer-centric?


Most retailers might say that they are customer-centric, but what does that really mean? After all, there is a huge difference between simply serving a customer and centering on a customer's specific needs and satisfaction.

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SAPinsider CRM 2015—All About Attaining Better Customer Engagement


The recent CRM 2015 event, a joint venture between SAP and SAPinsider, afforded attendees a glimpse into SAP's innovations and strategies in the customer relationship management arena. TEC CRM analyst Raluca Druta was there to capture all the details. Get Raluca's take on how SAP can help you better engage your customers across multiple channels, so that you can keep your clients happy and grow your business.

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Applying the Power of Social Networks to Customer Relationship Management


Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

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Employee Engagement: How Common-Sense Principles Drive Uncommon Business Benefits


Employee engagement is one of those slippery concepts that’s talked about a lot but is somewhat hard to define. The focus is on intense, almost unattainable zeal—an emotional type of engagement. But for most jobs, it is the rational type of employee engagement that usually matters most. Know what drives rational employee engagement so your organization can achieve high levels of business performance.

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The Forrester Wave: CRM Suites Customer Service Solutions, Q3 2010


This paper evaluates various service software solutions for customer service and business process professionals to create differentiated customer experiences and build stronger buyer loyalty. Customers are increasingly online, want self-service options, and demand real-time responses. Also, social media has grown to be an important new channel for interacting with customers and engaging in innovative ways.

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8 Critical Metrics for Measuring App User Engagement


How do you measure the success of your mobile app? Driving your revenue is fundamentally dependent on personalization and engagement, and using the right metrics is the key to attaining and keeping users. This guide outlines the eight engagement metrics critical to app success, and includes suggestions for running marketing campaigns and boosting return on investment (ROI).

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IBM Predictive Customer Intelligence


The IBM Predictive Customer Intelligence solution is designed to help your company create personalized, relevant experiences with a focus on driving new revenue. It enables you to deliver optimized and relevant actions at the point of impact to enhance customer experiences and grow revenue.

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Failure Is No Accident


Enterprise resource planning (ERP) systems are complicated beasts, and buying one without a plan is like giving your 16-year-old the keys to a Porsche without teaching him to drive. He's headed for a deadly accident, and if you purchase an ERP system without first learning the basics, you are too! Download this white paper for expert advice on what you should know.

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Cash is King—And So is Your Supply Chain: How Mid-Market Companies Can Optimize Supply Chain Operations for Strong Cash Flow and Focused Growth


For companies of all sizes and across all industries, cash is not only crucial, it’s king. Just to survive, businesses have to carefully manage their cash flow, making sure that payments aren’t going out faster than resources are coming in.

There are a number of ways companies can automate and optimize their supply chains to improve cash flow, such as building strong relationships and implementing new technology. But it should be noted that making the decision to invest in technology or update a supply chain process is a cash flow decision in itself, and should thus be weighed carefully.

It is important to realize that the cost of a supply chain or cash flow failure is, in most cases, significantly higher than even the highest price tags for these investments. With that in mind, supply chain solutions and automation technologies are more often than not worth the investment for growing mid-market companies.

This white paper looks at the importance of cash flow management, especially vital for mid-market companies in the current economic landscape. Due to their size, mid-market companies have a smaller financial cushion than their larger competitors, which means they have a reduced margin of error, a thinner cushion for tough financial situations, and a smaller investment pool for funding growth.

Download the guide for more information on why you should optimize supply chain operations to improve cash flow, including explanations on how seeking out supply chain efficiencies, managing cash flow through managing inventory, and investing in new technologies can help your bottom line.

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