X
Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
Get free sample report

Compare Software Solutions
Visit the TEC store to compare leading software solutions by funtionality, so that you can make accurate and informed software purchasing decisions.
Compare Now
 

 what is customer relationship marketing and the specific


Customer Relationship Management: Putting Customers at the Center of the Business
No longer are customers simply sideline participants. Organizations are empowering them with a wealth of knowledge to engage in more informed decision-making. A

what is customer relationship marketing and the specific  Giving customers insight into what is involved with processing their orders, for example, helps to open the lines of communication and set realistic expectations. As well, all stakeholders, from customers to partners to vendors, are working in synch by having the ability to access and act on information that pertains to them at every step of every business transaction. Rarely do customers have the opportunity to track their own orders as they flow through a company's processes, or see what work has been

Read More


Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

Evaluate Now

Documents related to » what is customer relationship marketing and the specific

Customer Relationship Management Strategies Part Three: Achieving and Maintaining the Competitive Edge


Developing the competitive edge involves information gathering and communicating. Using a continuous feedback loop that incorporates sales, service, and customer satisfaction, will help you realize the benefits of a CRM system.

what is customer relationship marketing and the specific  do, what motivates them, what needs they have for you to fulfill. The word relationship implies more than one entity. This is the dynamic that binds a company to its customers. This association between the two is characteristic of all businesses, whether the customer is a direct consumer or a business-to-business (B2B) customer. It is a partnership that requires each side to share information. Customers must share their personal information such as addresses, tastes, or buying habits. The supplier must Read More

Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer


Most of your customers and prospects expect you to be involved in social media—and they’ll be more likely to do business with you if you are. So how do you expand your customer relationship management (CRM) strategy to engage social customers, and gain their trust? Discover how to integrate Web 2.0 social media tools and strategies into your traditional CRM efforts for better, more meaningful customer relationships.

what is customer relationship marketing and the specific  about your customers and what they need from you. Being able to quickly analyze how effective your content is in helping build conversations with prospects allows you to spend time understanding how you can best reach them. So automation and analysis, when implemented effectively, can free up time for creative thoughts and actions. It brings personality into the process of building relationships. Furthermore, it fosters thinking outside of the box to come up with captivating ways to grab their Read More

A New Customer Relationship Management Framework: Twenty-first Century Necessity, or Blowin' in the Wind?


The business ecosystem has shifted focus from corporation to customer, and the location of value has changed with it. Where value had historically been located in products and services, it is now located in the value produced by the customer.

what is customer relationship marketing and the specific  company, determines the value. What Is that Value? The irony is that in the old days of CRM, you'd think that the value was determined purely financially. Bottom- and top-line stuff. Revenue, sales volume increases, margin and profit increases, number of products from your company owned by the customer, and so on. This is not the case in the age of the new customer. The customer's idea of what is valuable and the company's may be quite different. What customers are looking for is meaningful value. In Read More

Deploying Customer Relationship Management Effectively: Beyond Implementation


A customer relationship management (CRM) solution is now a standard business requirement. With origins as a system for sales teams, CRM has clearly evolved into a mandatory tool for providing benefit to the entire organization. However, methodology and training play instrumental roles in successful CRM implementations; if designed well, these critical components will ultimately ensure user buy-in and success.

what is customer relationship marketing and the specific  Training Completing the Methodology What is Training? Training Best Practices Teach Reinforce Assess Inform Nurture Feedback and Follow-Up Introduction Customer Relationship Management (CRM) solutions are one of today's standard business requirements. With origins as a system for sales teams, CRM has clearly evolved as a requisite tool to provide a more global benefit to the entire organization. However, without the correct CRM system in place, companies risk losing both new and existing customers. To Read More

Solving the Brain Drain of the Nuclear Industry


Knowledge management requires a platform that identifies all data associated with business processes—and the people that participate in or have responsibility for them. A true enterprise information management platform helps capture knowledge: it captures tacit knowledge as workers perform daily tasks and converts it to actionable knowledge items. Learn how knowledge management is vital to the nuclear industry.

what is customer relationship marketing and the specific  the Brain Drain of the Nuclear Industry Knowledge management requires a platform that identifies all data associated with business processes—and the people that participate in or have responsibility for them. A true enterprise information management platform helps capture knowledge: it captures tacit knowledge as workers perform daily tasks and converts it to actionable knowledge items. Learn how knowledge management is vital to the nuclear industry. Read More

Manage the Change or Change the Management during an ERP Software Selection: The Change


Change happens all the time—but why are changes in our personal lives similar to those in our professional lives?  There are some major events that occur and change things forever. For an individual, such a change can be caused by marriage; for a company, by the selection of an ERP system. There is always a way out when relationships stop working (both between people and companies), but it can be

what is customer relationship marketing and the specific  need to really understand what the change (caused by both marriage and purchasing an ERP) entails. Most failures, in marriages and implementations, are caused by decisions that were not very well informed. 4. Finally, when things are not going very well with our partner or software vendor, we start looking elsewhere and (oftentimes) decide to change. This is perfectly normal; as long as we learn from our initial mistakes and try to do it right the second time. You can take control of the change by Read More

The Changing Role of the CIO


No department within an organization has undergone such a profound change as that of IT. The platforms used to deliver IT products and services, the tools of the trade and skillsets required to do the job have changed. On top of all that, the IT function is now being integrated into the company’s other operations and is expected to operate as a business within a business. Overseeing this sea change is the CIO. This paper examines how the role of the CIO has been evolving to meet today’s new world of IT.

what is customer relationship marketing and the specific  Changing Role of the CIO No department within an organization has undergone such a profound change as that of IT. The platforms used to deliver IT products and services, the tools of the trade and skillsets required to do the job have changed. On top of all that, the IT function is now being integrated into the company’s other operations and is expected to operate as a business within a business. Overseeing this sea change is the CIO. This paper examines how the role of the CIO has been evolving to Read More

Seeing the Future in Discrete Manufacturing: Paving the Way for Success


The evolution of global discrete manufacturing is ongoing. How executives at manufacturing companies answer questions and anticipate what will be the right answer six months, a year, or two years from now will determine the success of their company. Infor examines current industry trends and identifies what it believes to be the seven trends producing the greatest stress and change in discrete manufacturing today.

what is customer relationship marketing and the specific  answer questions and anticipate what will be the right answer six months, a year, or two years from now will determine the success of their company. Infor examines current industry trends and identifies what it believes to be the seven trends producing the greatest stress and change in discrete manufacturing today. Read More

The Three Cs of Successful Positioning Part Two: The Channel


One of the most effective and efficient ways to develop a successful marketing position for B2B software is to begin with the sales channel, especially if you have limited time and resources.

what is customer relationship marketing and the specific  lose The sales process What Really Happens in the Sales Process The channel is your direct link to the battlefield where your product goes up against your competitors' products. Pay close attention to the intelligence you get from the front. How do customers describe their most pressing problems during the sales cycle? What sales objections come up frequently? Who do they compare you to? (It may not be the competitor you had in mind.) All this impacts how you talk to your market and the materials you Read More

The Impact of the New FRCP Amendments on Your Business


With the recent amendments made to the Federal Rules of Civil Procedure (FRCP), businesses must take a closer look at how they manage their electronic data. Recent studies have shown that many companies are not prepared for how these changes will affect their business. To improve their governance procedures to meet these new requirements, businesses must invest in technology that can adequately preserve electronic data.

what is customer relationship marketing and the specific   Read More

Performance-Driven Learning: Putting the Horse Before the Cart to Lead Organizational Growth


In successful organizations today, putting the “horse before the cart” means performance must drive development goals and learning priorities—not the other way around or one without the other. Learning management should be less about coordinating resources and serving up just-in-time courses, and more about how worker development is intrinsically a part of a larger organizational development process to impact the bottom-line.

what is customer relationship marketing and the specific  Driven Learning: Putting the Horse Before the Cart to Lead Organizational Growth In successful organizations today, putting the “horse before the cart” means performance must drive development goals and learning priorities—not the other way around or one without the other. Learning management should be less about coordinating resources and serving up just-in-time courses, and more about how worker development is intrinsically a part of a larger organizational development process to impact Read More

The Superstar CFO: After the Crisis


Find out in The Superstar CFO: After the Crisis.

what is customer relationship marketing and the specific  Superstar CFO: After the Crisis Before the recession radically altered the business landscape, the role of the CFO was already in a state of change. Now that a slow recovery is underway, how are CFOs responding to improving market conditions? Find out in The Superstar CFO: After the Crisis . In this survey report, based on interviews with CFOs in the US, Europe, Latin America, and Asia Pacific, you'll learn how C-level finance executives are expanding their role to become critical drivers in the Read More

The Banking Industry: Planning the Road Ahead


Effective planning is integral to the success of a bank. It helps define and ensure the achievement of the organization’s objectives. Understanding and implementing the planning cycle, which leverages forecasting, operational metrics, and multidimensional analyses can help management determine the feasibility of a strategy. An enterprise-wide, integrated planning and forecasting environment that reaches business units, products, customer segments, and geographies can align non-financial performance targets with high-level financial targets and help banks meet their goals.

what is customer relationship marketing and the specific  Banking Industry: Planning the Road Ahead Effective planning is integral to the success of a bank. It helps define and ensure the achievement of the organization’s objectives. Understanding and implementing the planning cycle, which leverages forecasting, operational metrics, and multidimensional analyses can help management determine the feasibility of a strategy. An enterprise-wide, integrated planning and forecasting environment that reaches business units, products, customer segments, and Read More