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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 what is lead generation


Social Media for Lead Generation
Using social media to brand your business isn’t groundbreaking anymore. Been there, done that? But although social is still important for branding and

what is lead generation  for lead generation. Learn what types of messaging work best on which channels.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM) RFI/RFP Template

Marketing Automation, Resource Management, Digital Asset Management, Financial Management, Reporting and Analysis, Configuration Points, Integration Points, Platforms, Security, Administration, Lead Management, E-mail Marketing, Product Technology, and Support 

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Documents related to » what is lead generation

CRM: What Is It and Why Do It? Part One: Historical Background


Many consultants, vendors, and analysts today define CRM in terms of being a customer-centric business strategy that is enabled by a set of applications that support customer-facing functions and management decision making. That may capture the essence of what CRM is, but it does not begin to capture why an end user organization should invest significant resources to pursue such an initiative.

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IT Sales Lead Generation: Understanding the Complex Sales Needs of the IT Industry


The sales lead generation process for technology companies is very different from lead generation in other industries. Technology sector needs are more precise, and the target market is almost exclusively business-to-business (B2B), with the individuals often being decision makers high up the corporate ladder. Find out how to reach this difficult target, with prospecting methods and tips for making more complex sales.

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B2B Demand Generation: How Successful Companies Are Improving Sales and Marketing Results


For decades, solution-selling and marketing methodologies have used the principle of identifying pains associated with business processes, in order to create urgency and demand for products and services. With the foundational premise that marketers need to drive more revenue while optimizing marketing investments, successful business-to-business (B2B) companies have focused on four critical pillars needed to optimize the lead-to-sale process.

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AribaLIVE 2012: What Was Jolly Good (and What Could Improve) - Part 1


A recent blog post talked about my attendance of the AribaLIVE 2012 user event and outlined the main premise of the event: Ariba has become a public cloud commerce network provider first and foremost, while also offering additional related spend management software as required. The vendor is striving to become a business-to-business (B2B) commerce version of Amazon.com and eBay to enable painless

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Visibility.net Is TEC Certified for Engineer-to-order Enterprise Resource Planning (ETO ERP)


TEC is pleased to announce that Visibility.net by Visibility Corporation is now TEC Certified for engineer-to-order enterprise resource planning (ETO ERP) manufacturing under the Enterprise Resource Planning (ERP) Evaluation Center. Visibility Corporation is the provider of the Visibility.net solution for complex and mixed-mode manufacturers. Visibility is a privately owned company

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The Next Generation of Business Intelligence


Business intelligence (BI) 2.0 is used more and more to refer to the next generation of BI solutions, which allow better access to information, and enable communication and collaboration amongst all users. But how is BI changing exactly? For one thing, BI 2.0 allows Web-based interactive reporting. Learn about other differences—and how BI 2.0 can make a difference in your organization’s data warehousing and other activities.

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ERP: Is High ROI with low TCO Possible?


Total cost of ownership (TCO) remains a significant factor influencing enterprise resource planning (ERP) strategies and decisions. But focusing exclusively on TCO runs the risk of delaying necessary ERP projects. Companies should also consider return on investment (ROI) of such projects. Find out what the average company should expect to pay for ERP and how the business can benefit from a successful implementation.

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Good Customer Service Is Simple


Outstanding customer service is a competitive advantage. Most companies salute good customer service as a key objective. But in its simplest form, what is good customer service? Olin Thompson lays down some basic requirements for businesses and explains the role of business processes in supporting good customer service.

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Case Study: Seventh Generation


Seventh Generation, distributor of environmentally friendly products, sought an enterprise resource planning (ERP) solution to support its supply chain more efficiently, including monitoring the environmental impact of its suppliers and products. Microsoft ® Dynamics NAV helped the company automate business processes and streamline supply chain management while pursuing its mission of corporate responsibility. Find out how.

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The Move to PCI Express in Next-generation Systems


The next-generation input/output interconnect standard for the PC industry arises from PCI Express and PICMG 1.3 specifications. However, as platforms change to incorporate these standards, they’re virtually eliminating space for high-end telephony boards. When building telephony solutions, vendors must be aware of the changes in these specifications so that they can better use current and future systems for communications applications.

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