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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 what is mrm


What Could Process Manufacturers Do Better in PLM?
Part 1 of my recent blog series, Filling the Holes and Breaking Down Artificial Walls in a Process PLM Solution Set, established that the product lifecycle

what is mrm  or other data sources. What Is OakBarrel Software? OakBarrel Software is a newly formed party-owned subsidiary of BostonLogix (BLX) , a turnkey commercial software development organization. It might be a lesser-known fact that BLX built a process PLM product Optiva (now Infor Optiva PLM) before there was a “PLM” software category (and acronym) per se . Another BLX product that is used today by Fortune 500 companies is GEMMS , now Oracle Process Manufacturing (OPM) . BLX builds dedicated development

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Enterprise Marketing Management (EMM)

The Enterprise Marketing Management (EMM) Knowledge Base research helps determine support levels of various systems that help companies market their services or products effectively and efficiently. EMM tools help manage strategic planning and marketing resources (sometimes referred to as marketing resource management or MRM). This KB also covers rule-based techniques, pattern recognition, and other profiling features.  

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Documents related to » what is mrm

Is the Ongoing Marketing Software Arms Race Justified?


Given the slew of marketing software acquisitions by a number of big players, TEC's principal analyst P.J. Jakovljevic rightfully asks whether the vendors' splurges and arms race is justified? And will these companies’ chief marketing officers (CMOs) spend more on technology than chief information officers (CIOs) by 2017—as predicted by Gartner?

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Advancing the Art of Pricing with Science


Companies in search of a better, more precise method to determine the best prices for their products and to meet their margins, should harness statistical science to analyze transactions, and associated optimization algorithms to maximize revenues and profits.

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Why Are CRM and Analytics Intrinsically Connected?


The new metrics of customer profitability, lifetime value, and wallet share are needed to supplement the traditional metrics of market share and penetration. Typical functional components of marketing automation include customer data cleansing and analysis tools, and campaign management systems.

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Vertical Marketing--What Is A Vertical?


What is vertical marketing? Vertical marketing is product and promotion efforts targeted at specific industries. Many benefits are derived from vertical marketing. These include messages that are better received, credibility, marketing budgets that go farther, less competition, etc. A common mistake is the failure to understand the verticals you choose to target. The definition of a vertical is not what the vendor thinks; it is what the prospects think.

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Hiring on Assumptions Is Not Cost-effective


The importance of resource selection is undervalued in the software industry. But in fact, the resource selection process is directly related to software development mission success. The in-house interview process typically fails to achieve comprehensive in-depth skills assessment, and is not cost-effective. However, you can improve matters by integrating external technical skills assessment expertise into the hiring process.

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DEACOM ERP Is TEC Certified in Process Manufacturing


TEC is pleased to announce that DEACOM Enterprise Resource Planning (ERP) solution by Deacom, Inc. is now TEC Certified, and available as part of the online evaluation of ERP solutions in the Process Manufacturing (ERP) Evaluation Center. TEC Certification is designed to help organizations evaluate enterprise software solutions so they can make more informed buying decisions. For a

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Is Newer Really Better?


Earlier this month, TEC analyst Aleksey Osintsev posted a short piece about the perceived shortcomings of the venerable IBM AS/400 (now the IBM System i). It seems he touched a nerve with the platform’s defenders, who were quick to offer an opposing view in the post’s comments. The general consensus was that, while it isn’t mainstream, the AS/400 is alive and well. Unfortunately, our commenters

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TOTVS Protheus ERP Is Now TEC Certified


The most recently certified enterprise resource planning (ERP) software product by TEC analysts is offered by the Brazilian company TOTVS and is called Protheus. Although the vendor is not very well known in the North American and European markets, it is extremely well represented in the corporate solutions market of Latin America, particularly in Brazil, where the vendor holds nearly 50% of the

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Good Customer Service Is Simple


Outstanding customer service is a competitive advantage. Most companies salute good customer service as a key objective. But in its simplest form, what is good customer service? Olin Thompson lays down some basic requirements for businesses and explains the role of business processes in supporting good customer service.

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