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Social CRM is Dead, Long Live Social Media Flavored CRM
Customer relationship management (CRM) is not and cannot really be social, since social means “of, relating to, or occupied with matters affecting human welfare

what is social crm  it a social phenomenon. What Does SCRM Do? If a CRM product integrates with social media tools, is it SCRM? What about tools that can be used to monitor blogs, social media Web sites, etc? In my opinion, SCRM takes advantage of social media to make CRM more efficient. In other words, instead of taking the phone book and calling people to market your services, now you can search people on Facebook and Twitter, to see who might be interested in your products. Or, instead of using door-to-door sales people, Read More...
CRM for Financial and Insurance Markets
Customer relationship management (CRM) focuses on the retention of customers by collecting data from all customer interactions with a company from all access points (by phone, mail, or Web, or&n...
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Documents related to » what is social crm


Open letter to companies planning on using Social CRM
If you have decided to use social customer relationship management (SCRM) to sell your products or services, you should be ready to adapt to what your customers

what is social crm  it into practice – what matters is that your customers (both internal, as in employees, and external) adopt it and use it. If you’re planning on offering me SCRM, here’s what I expect it to do: 1. Give me the flexibility to use it anytime and anywhere I want to, the only constraint being internet access. This will make everyone with internet access a potential customer or fan of a brand—but also a critic. If a company wants me to take the risk of buying its products or services, it should also Read More...
The Lesser-Known (Social) Facts about Microsoft Dynamics CRM
With the continued success of Microsoft Dynamics CRM, one wonders how the company can continue to provide innovative products and dominate the CRM market? TEC

what is social crm  6 months. PJ : What is the state of affairs of your major system integrator (SI), independent software vendor (ISV), resellers, and other partnerships? DP : The Microsoft Dynamics partner ecosystem is robust and healthy. Microsoft remains 100 percent focused on selling through our partners; they are our sales force, our consulting force, and our implementation force. If they are not successful, we are not successful. As a result, we have a deep focus on our partners’ success and profitability. We are Read More...
Improving Customer Engagement with Social CRM
In a previous post I discussed how the social revolution impacted customer relationship management (CRM) and underlined that while processes designed to derive

what is social crm  dialogue cannot be re-enacted. What remains is the experience. And it is that experience that will be displayed on social media platforms. Addressing Positive Client Sentiment Positive sentiment can elicit two main types of reactions on the part of the customer-facing individual. The first is to have no response. The second is to try to capitalize on the positive by employing strategies such as propaganda, or pushy sales and up-sales. Following the same notion of ‘choreographed-improvised’ Read More...
Social CRM-¡Viva la Revolución!
Customer relationship management (CRM) has had a great impact on the social media revolution. Or was it the other way around? Of the many types of software

what is social crm  perception of people and what they acquire, individually or as a group. Social media is the place where people pride themselves with what they can afford. The marriage between social media and CRM seems rather unnatural only in the sense that social media is still relatively young while CRM has been around for many years. The advent of social media has been viewed as a revolution—the Gavroche of the new millennium. Some say that it tipped the balance in favor of Mr. Obama in the 2008 US presidential Read More...
Zoho Advances Its CRM Solution with Zoho CRM Document Library
Zoho has announced the Zoho CRM Document Library—an application that allows sales teams to share sales collateral, materials, proposals, and other relevant

what is social crm  Advances Its CRM Solution with Zoho CRM Document Library Zoho has announced the Zoho CRM Document Library —an application that allows sales teams to share sales collateral, materials, proposals, and other relevant material. The tool is integrated with Zoho CRM, allowing users to access documents from within Zoho while avoiding the use of external document management systems such as Zoho Docs or Google docs. Furthermore, Zoho CRM Document Library ensures correct document versioning and allows users Read More...
CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part Two: Using A Knowledge Base To Reduce The Time, Risk And Cost Of A CRM Selection
Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. Well constructed knowledge bases that are used in a

what is social crm  Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part Two: Using A Knowledge Base To Reduce The Time, Risk And Cost Of A CRM Selection Mitigating Drawbacks Through The Use Of A Knowledge Base Using a knowledge base in the selection process can reduce the time, risk and cost of procuring technology. With regard to technology selections, TEC describes a knowledge base as having three components: First , a comprehensive set of functional and technical criteria covering every functional area Read More...
CRM, ERP, BI, and IT Investment-Where Do You Find the Business Benefit?
Most companies want to use customer relationship management (CRM) applications to “supercharge” their sales forces. They want to gain some advantage with

what is social crm  ERP, BI, and IT Investment-Where Do You Find the Business Benefit? Most companies want to use customer relationship management (CRM) applications to “supercharge” their sales forces. They want to gain some advantage with customer retention and acquisition, to manage the sales pipeline, and to have better market insight. But few companies realize these goals, often because of the way CRM is implemented. Find out where a CRM implementation can get off track—and how to ensure CRM success. Read More...
5-step CRM Software Selection Guide: A Pragmatist’s Guide to CRM Software Selections
Selecting a new enterprise customer relationship management (CRM) solution is an undertaking that requires careful planning and managed execution. And in fact

what is social crm  I have no idea what is available?” The problem with this statement is that it is not what is available that should guide your thinking at this stage (yes this comes later for those of you who enjoy reading ahead). The real question at this early point is ‘what do you need’ to accomplish your customer relationship management objectives? Approaching this question from the ”what’s available” perspective will almost certainly lead to a myopic view of your actual requirements that is driven by the Read More...
Understanding New CRM Functionality: Approaches to Ensure a Well-planned Successful CRM Implementation
Why do some customer relationship management (CRM) implementations fail? The answer: companies’ lack of understanding of their current CRM environments, and of

what is social crm  CRM environments, and of what areas need modification or improvement. Companies with a clear understanding of what they need from a CRM solution—as well as of what CRM means to their business—are more likely to succeed. To clinch that success, some key elements should be assessed first. Read More...
Your CRM Selection Challenge: CDC Pivotal CRM vs. NetSuite CRM+
Every now and then, I’ll examine the data from TEC’s past software selection projects, and explore the choices users have made. The information below is based

what is social crm  CRM Selection Challenge: CDC Pivotal CRM vs. NetSuite CRM+ Every now and then, I’ll examine the data from TEC’s past software selection projects, and explore the choices users have made. The information below is based on a real-life CRM selection project, but I have modified some of the data in order to respect confidentiality agreements still in place. To put myself in the user’s shoes, here’s how I answered the CRM Evaluation Center questionnaire : Industry : Manufacturing Structure : Read More...
Maximizer CRM: Customer Relationship Management (CRM) Competitor Analysis Report
This comprehensive, customer relationship management (CRM) knowledge base covers the full range of CRM functionality. Modeled especially to help clients

what is social crm   Read More...
CRM Selections: When An Ounce Of Prevention Is Worth A Pound Of Cure Part One: The CRM Selection Challenge
Two of the greatest challenges IT decision makers face when selecting a CRM package is first, having a comprehensive understanding of their functional and

what is social crm  developing a vision of what you want your house to look like. The CRM vision should consist of a clear, well constructed model of how the company would like to interact with customers throughout the customer life cycle. Customer interactions need to be modeled for marketing, sales, service and support functions across various interaction channels such as marketing collateral, physical retail locations, call centers, websites and mobile sales forces. Once the vision is properly formulated it is important Read More...
CRM for Manufacturing vs. Regular CRM
A couple of weeks ago, I published a blog post called Customer Relationship Manufacturing. In this blog post, I described the symbiosis between the sales and

what is social crm  when buying a product. What are CRM for Manufacturing Vendors Offering? Microsoft describes the need for CRM for manufacturers on their Web page , which is dedicated to the manufacturing industry. It’s interesting to note that one of the “Microsoft manufacturing partners” found on that page is Seibel , an Oracle company. The Microsoft Dynamics Web page describes functionalities specific to manufacturing by industry: automotive, chemical, food, high tech, etc. Empower CRM from iEnterprises is also Read More...
CRM: Big is Not Always the Best
Customer relationship management (CRM) solutions can range from simple contact managers (for a few hundred dollars) to multimillion-dollar enterprise

what is social crm  checklist When you’re researching what vendors will be the best fit for your company there is a significant amount of criteria to consider. Your checklist should certainly outline the most critical and important priorities your company has to properly automate the CRM areas for your company. However, one critical mistake many companies make is allowing for “scope creep” to settle in on their CRM evaluation. “Scope creep” refers to CRM evaluations and implementations where companies believe they Read More...
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