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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 white papers building customer relationships

Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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Documents related to » white papers building customer relationships

Telecom Re-invention: Optimizing the Online Customer Experience


As networks, devices, and media converge, telecom companies have increasingly complex catalogs of products and services on offer to customers who are, in turn, becoming more aware that they can switch to other providers. These companies need to find ways to effectively and consistently engage with customers to optimize the entire sales experience and capitalize on competing influences rather than losing out to them.

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Customer Relationship Management Strategies Part Two: Creating Your Strategy


CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality products and services. However, you first must be prepared to overcome lack of requirements, combat scope creep, and compensate for lack of skills.

white papers building customer relationships  and document anecdotal processes. White papers and cases on similar companies are also a good way to glean information. If you have an implementation partner, whether professional services from your software vendor or a third party consulting firm, inquire about requirements they used in other projects. They will usually remove all the proprietary information first but key implementation information will still be there. Some companies also may have generic requirements that you can tailor to your Read More

Five Ways to Positively Impact Customer Retention and Business Operations


Maintaining strong business performance and retaining loyal customers requires continual vigilance and assessment. Establishing metrics that focus on value-added and customer- centric performance allows manufacturers to stay close to the pulse of market changes and dynamics. Learn how performance tools such as dashboards and reporting can help your company monitor performance and enable better and faster decision making.

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These Are the Times of CRM Vindication and Validation - Part 1


Some previous TEC blog posts have discussed the benefits (but also the inevitable caveats) of white papers, including the all-too-common vendors’ self-serving marketing fluff and buzzword verbiage, and about their (un)intended audiences. As part of my daily routine of doing research on vendors and their strategies and offerings, I’ve read a ton of white papers in the last

white papers building customer relationships  read a ton of white papers in the last decade or so. And yes, these have ranged from blatant and flamboyant bragging about a vendor''s capabilities ( a la the “Every man thinks his own geese are swans” proverb) to some exceptional ones that were quite educational and established someone’s expertise in something. Other latter examples (in addition to  my previous post on Arena Solutions ’ white paper on the pitfalls of manufacturing outsourcing ) would be the following two white papers: Read More

Pronto Software, ERP Vendor


Pronto Software—Australian vendor of software meeting the needs of a range of vertical industries such as retail and food and beverage—wants to ensure it sustains profitable growth. To find partnerships with value-added resellers (VARs) in North America and in other markets, Pronto relies on Technology Evaluation Centers’ (TEC’s) software industry programs. Learn about the other ways Pronto benefits from using TEC.

white papers building customer relationships  is thinking about running white papers in TEC''s newsletters, another valuable method of leads generation. The weekly newsletter, as well as the white paper newsletters, can help provide a company such as Pronto with visibility-at the crucial point when prospects are thinking about buying software, when Leister believes it''s best to get to know prospects and their requirements. For more information about Pronto and PRONTO-Xi, visit TEC''s Vendor Showcase pages for these categories: discrete manufacturing Read More

Profiting from Customer Lifecycle Value


Even the most competent customer relationship management (CRM) products cannot guarantee success without a well-grounded strategy. Often CRM initiatives rush to fix the technology and business-alignment issues, resulting in temporary CRM success. The purpose of this document is to help organizations in understanding customer lifecycle value for maximizing profits.

white papers building customer relationships   Read More

A Lexicon for Customer Relationship Management Success


Despite technological advances, users are dissatisfied with customer relationship management (CRM) systems. Ambiguous terms do not provide the vocabulary for concrete action and measurable expectations. Thus, CRM is perceived to be about intangibles, and is approached with a let's-hope–for-the-best mentality.

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Best-in-class Marketers Drive Enhanced Customer Loyalty


The path to a complete view of the customer lies not in eliminating data sources but in integrating them and providing access that is easy to navigate and always available. This report explores how top-performing companies are capturing, integrating, managing, measuring, and acting on valuable customer data throughout the entire customer lifecycle, to maximize customer loyalty and achieve best-in-class bottom-line results.

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Customer Chemistry


There are currently no details available for this vendor. However, we are working to update this vendor’s information in our database as soon as possible. Please check back again.

white papers building customer relationships   Read More

How to Achieve a Great--and Profitable--Customer Experience


Profitable customer experience (CE) strategies are holistic, sustainable, and focused on creating competitive differentiation. If you can deliver highly valuable experiences to your customers, in a sustainable way, the reward will be loyal, engaged advocates who help you grow your business. Read more to better understand how companies can provide a superlative customer experience and still make a profit.

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Customer Relationship Management for IT Professionals


What makes a strong supplier/customer relationship? The bottom line is trust. However, trust needs to be earned through a series of conversations and commitments that have been met.

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Building the Business Case for Operational Marketing


Over the past few years, many marketing departments have been involved in selecting and deploying analytical solutions, building marketing databases, and implementing campaign management. These solutions have helped in some ways, but they do not help manage the marketing process or manage marketing assets and resources. Find out about how operational marketing applications can help you achieve more substantial benefits.

white papers building customer relationships   Read More

Integrating Customer Relationship Management through Software As A Service


The customer relationship management (CRM) market is changing. Over half the market is served by small vendors. Fully integrated business suites like NetSuite standalone solutions like salesforce.com, are heeding the demand for software as a service, but they are approaching the market with very different market strategies.

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Customer: Eastern Food


Eastern Foods, Inc. produces fresh goods for one of the most widely dispersed populations in the world. The leading supplier of salad dressings to airlines, Amtrak, and the cruise ship industry, Eastern is nationally known for Naturally Fresh dressings as well as premiere meat sauces and dips sold in stores and distributed to the food service industry. The job has never been easy – but it has been made easier in recent years with the implementation of Ross Systems’ iRenaissance suite of business applications for both front and back office operations. The flow of information, necessary to make critical decisions and ensure high levels of service, now travels quicker than the fast-paced industry it serves. The plant scheduler has been able to reduce the number of daily individual production jobs by as much as 20%, as well as reduce the number of changeovers, resulting in higher capacity utilization and throughput. Visibility to the forecast and orders allows for better management of the scheduled cycle of product runs, which must be closely coordinated with inventory to ensure supply is both adequate and fresh. Cycle schedule compliance has improved from 88% to 95%.

white papers building customer relationships   Read More

IBM Predictive Customer Intelligence


The IBM Predictive Customer Intelligence solution is designed to help your company create personalized, relevant experiences with a focus on driving new revenue. It enables you to deliver optimized and relevant actions at the point of impact to enhance customer experiences and grow revenue.

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