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Software Functionality Revealed in Detail
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 why crm the business case for customer relationship management


Social CRM: Customer Relationship Management in the Age of the Socially-empowered Customer
Most of your customers and prospects expect you to be involved in social media@and they’ll be more likely to do business with you if you are. So how do you

why crm the business case for customer relationship management  it's easy to see why a good number of traditional definitions for CRM center around three words ' people, process, and technology. While any definition containing the importance of people, process, and technology captures the spirit of CRM, many were constructed before the Web became central to our lives. The philosophy behind social CRM is built upon a Web-powered foundation, and its impact on how we relate to each other. And with content being central to bringing people together, three other words

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

Customer Relationship Management (CRM)

Customer relationship management (CRM) focuses on the retention of customers by collecting all data from every interaction, every customer makes with a company from all access points whether they are phone, mail, Web, or field. The company can then use this data for specific business purposes, marketing, service, support or sales while concentrating on a customer centric approach rather than a product centric. Customer relationship management defines methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. Customer relationship management applications are front-end tools designed to facilitate the capture, consolidation, analysis, and enterprise-wide dissemination of data from existing and potential customers. This process occurs throughout the marketing, sales, and service stages, with the objective of better understanding one’s customers and anticipating their interest in an enterprise’s products or services. 

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The Customer Relationship Management Vision: It Starts with Relationships


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Customer Relationship Management for IT Professionals


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