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Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

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The simplified definition of enterprise resource planning (ERP) software is a set of applications that automate finance and human resources departments and help manufacturers handle jobs such as or...
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Documents related to » yellow pages advertising


BI State of the Market Report
IT departments rarely know as much about a business as the business people themselves. But business users still depend on IT to deliver answers related to the

yellow pages advertising  more than books, the yellow pages, libraries, car dealers, department stores, or real-estate agents. It's no wonder more companies are using web sites, search engines, blogs, wikis, social networks, and the like to communicate with customers. Not just for advertising, but for concept testing, brand building, and customer service. Indeed, the Internet is expected to become a key influencer in the first two stages of the consumer decision-making process: product awareness and information gathering. By Read More...
Why Not Take Candy From Strangers? More Privacy Problems May Make Ad Agencies Nutty
Online advertising network 24/7 has acquired AwardTrack, a newly launched provider of loyalty programs.

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10 Reasons Why E-commerce Fails
“Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion

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“Skunkworks” for Search Engine Marketing and Optimization
Search engine marketing (SEM)? We’re talking about tactics for Web site promotion@increasing both a site’s visibility to Google (and other search engines) and

yellow pages advertising  search engines,search engine advertising,search engine directories,search engine directory,search engine help,search engine history,search engine index,search engine keyword,search engine list Read More...
ShopIgniter Introduces New Update to Igniter
ShopIgniter has announced an updated version of its Igniter platform. The solution supports brand advertising to social and mobile consumers, and consequently

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Salesforce.com Acquires ExactTarget
Salesforce.com will acquire the cloud marketing platform ExactTarget. The transaction was valued at approximately $2.5 billion. Salesforce plans to add

yellow pages advertising  com Acquires ExactTarget Salesforce.com will acquire the cloud marketing platform ExactTarget . The transaction was valued at approximately $2.5 billion. Salesforce plans to add ExactTarget's digital marketing capabilities to its Marketing Cloud functionality and to expand its customer base with ExactTarget's more than 6,000 customers (including Coca-Cola, Gap, and Nike). To date, the Salesforce Marketing Cloud has been thriving on its previous acquisitions—Radian6 and Buddy Media—which foc Read More...
Challenges of the Future: The Rebirth of Small Independent Retail in America
By any measure, retailers are overwhelming small businesses. More than 95 percent of all retailers have only one store. Almost 90 percent have sales less than

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Marketing and Intelligence, Together at Last
Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

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SAP for Media-The Solution Portfolio for Newspaper and Magazine Publishers
The news certainly isn’t what it used to be. Today, rising costs, stagnating circulation figures, and falling advertising sales characterize the newspaper

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Audience Targeting Platforms: The Missing Piece in the Online Ecosystem
Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very

yellow pages advertising   Read More...
Winning your market - second in a series
Positioning Part 2: Choosing what you want to sayIn Part 1, I introduced positioning and talked about how easy it is to miss your mark. This time, we focus on

yellow pages advertising   Read More...
SAS Puts the “E” in “Data”
SAS Institute has applied its data mining technology to the Internet. The company released products that will help companies analyze and predict the behavior of

yellow pages advertising  Puts the “E” in “Data” Event Summary SAS Institute, Inc., the largest privately held software company, introduced a family of E-intelligence products that provide analysis of the data collected at a website. Although the announcement covers three products, the SAS strategy is to present a solution that encompasses all of the data mining needs in a large enterprise. The WebHound product is a high-end clickstream analysis product. It analyzes the paths taken by customers viewing a website and Read More...
I Know What You Did Last Week - But I'll Never Tell
Internet advertising is under attack from privacy advocates and private citizens as DoubleClick reveals that it can correlate surfing behavior with individual

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