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Advertising Makes It Up In Volume
A small decline in Internet advertising rates turns out to be no problem for the advertising business as inventory explodes.

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Advertising Continues to be Growth Business
The quarterly report on advertising trends from AdKnowledge eAnalytics shows that there are more places than ever to advertise, and that the cost of advertising hasn’t dropped. The study also suggests that advertising is more valuable than it was ever thought to be.

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Documents related to » yellow pages advertising


New Challenges in Managing Advertising Revenue
As the digital era evolves, media content companies are faced with a number of new challenges. One such challenge is that they can no longer specialize in one communication format. The advertising market is now a dynamic and complex forum making it difficult to manage multiple channel revenues. A standard, integrated solution, however, can facilitate the management of advertising revenues while increasing customer satisfaction.

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Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

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Branding and Positioning: What’s the Difference? And Can You Afford It?
Understanding the difference between branding and positioning is especially important if you're involved in marketing B2B software. That difference can seriously impact the cost of marketing your software.

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Novell Releases (Yet Another) Internet Messaging System
The only plausible reason to utilize a Novell Internet Messaging system is if you have NDS running internally, and even then it’s a big if, as Novell continues to lose market share in all major areas.

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Digital Signage in the Cloud
With the growing popularity of the cloud, the concept of software as a service (SaaS)–based digital signage platforms has been gaining traction, depending on the nature of the business and the degree of control needed over the data. This paper covers the fundamentals of cloud computing and on-premise hosting models to help users determine the type of digital signage deployment best suited to their business needs.

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Need for Content Security
The Internet access you have provided in the office costs money. You wish to see it used as a productive tool and increase business. It also provides the best way to appear busy. Employees can open multiple pages, a few of them related to legitimate work, while the others cater to their "personal" interests. It takes a single mouse click or Alt+Tab to navigate between pages, when a supervisor appears. This white paper provides details of how Internet access can be abused and how organisation can keep a tab on its employees.

yellow pages advertising  Need for Content Security Need for Content Security Source: MicroWorld Technologies, Inc. Document Type: White Paper Description: The Internet access you have provided in the office costs money. You wish to see it used as a productive tool and increase business. It also provides the best way to appear busy. Employees can open multiple pages, a few of them related to legitimate work, while the others cater to their personal interests. It takes a single mouse click or Alt+Tab to navigate between pages, Read More...
More Marketplace Success For Manugistics?
Give Manugistics high marks in self-confidence: some vendors are reluctant to announce new client wins before successful completion of the implementation, let alone before the deal is final.

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Real Time in the Real World: How Event-driven Software Makes Content Relevant and Actionable
Purchasers have learned a great deal over the years about the digital signage medium. Simply scheduling a playlist of content does not provide value to the network sponsor or operator. Systems today must have the ability to respond to local conditions providing relevant content to a specific audience. This is the key to providing the right message to the right person at the right time. Download this white paper to learn more.

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Audience Targeting Platforms: The Missing Piece in the Online Ecosystem
Today’s online advertising environment, encompassing an ever-growing number of companies providing a range of services and technologies, has created a very complex and confusing ecosystem. This white paper will define what an audience targeting platform is, where it fits in today’s ecosystem, how it is essential to any advertising strategy, and the unique value it brings to online advertising.

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