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Software Functionality Revealed in Detail
We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.
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 yellow pages advertising


Advertising Revenues Grow and Grow but Slower and Slower
Internet advertising revenues grew again in the first quarter of 1999, to $693 million.

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Software Functionality Revealed in Detail

We’ve opened the hood on every major category of enterprise software. Learn about thousands of features and functions, and how enterprise software really works.

Get free sample report
Compare Software Solutions

Visit the TEC store to compare leading software by functionality, so that you can make accurate and informed software purchasing decisions.

Compare Now

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BI State of the Market Report


IT departments rarely know as much about a business as the business people themselves. But business people rarely take action on numbers alone: they share the information with others, soliciting their feedback and performing external research before taking action. Business users still depend on IT to deliver answers related to the information that they receive. Business intelligence (BI) 2.0—also known as collaborative BI—uses the collective intelligence of the user community to enrich existing information. Learn how business intelligence (BI) 2.0 is helping business users create and modify their own reports, share and enrich information, and provide feedback to each other and to information producers.

When the community helps itself, information is turned into actionable information more quickly than when using purely “traditional” methods of community support, such as meetings, phone calls, and e-mail. And when actions are taken more quickly, the entire organization becomes more nimble and ultimately more competitive. This overview discusses how BI 2.0 can provide real benefits within your organization and what product features to look for in a BI solution in order to realize those benefits.

We hope you’ll find this guide a useful tool in determining which BI solution is best suited to your company’s business model and particular needs.


Table of Contents


Executive Overview
Using BI 2.0 to Increase your Competitive Advantage

Case Study
LogiXML Helps to Power its Real-Estate Reporting and Analysis

Thought Leadership
How Smart Marketers Succeed Online

Market Insight
Mashups and Pervasive BI

Report Sponsors
LogiXML

IBM

About TEC



Download the full copy of the TEC 2009 BI Buyer’s Guide for businesses.



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Using BI 2.0 to Increase Your Competitive Advantage


Business users know their data better than IT does. They know the meaning of the data, its history, and its relationship with other data. Yet traditional BI solutions have business users referring to IT for assistance with their data. Also, they are forced to work in silos. Sure, they can create their own reports and maybe even share them with other business users, but when it comes to sharing their own knowledge about the data, they have to rely on e-mail, telephone, and face-to-face meetings. By enabling the sharing of data-related knowledge through the BI system itself, business users become more self-sufficient and actions can be taken more quickly.

The raison d’être of BI is to provide business users with information that enables them to take action. Even if business users are self-sufficient when it comes to creating and sharing data, data on its own is rarely sufficient to take action. Identifying an opportunity in the market through numbers alone is not sufficient to justify investment in a new product or geography. Identifying a bottleneck in a business process is not sufficient to justify changes in the business process. Information about a business issue or opportunity is merely a part of the overall “solution domain.” Action is usually only taken after considering a number of factors in addition to the data, such as human knowledge and experience, the economic environment, and the competitive environment.

In this section, we lay out the capabilities to look for in a BI solution—and specific functional requirements needed to support these capabilities—that contribute to the goal of “harnessing collective intelligence.” In general, the more recent entrants into the BI market are paying the most attention to BI 2.0. Some vendors, such as Good Data, have it as a central component of their solution offerings.

The following are key capabilities of BI 2.0:

  • Collaboration
    Business users are able to share information within the user community and create discussion threads relating to the information.


  • Identification of useful information
    Business users can flag information that is likely to be of use to others within the community.


  • Enriching of Information
    Business users can enrich the information through their knowledge and experience in addition to other external information sources in order to explain trends and generally assist other consumers of that information.


The community of “business users” needn’t be restricted to internal users. User collaboration is already mature within the Web space, under the guise of Web 2.0. With Web 2.0, collective intelligence is harnessed through comments on blog posts; contributions to wikis such as Wikipedia; and tagging of content, such as photos on Flickr. BI 2.0 takes these methods and applies them in the BI space by making data the focus of user collaboration.

The following sections take the capabilities above and list the functional requirements that support them. Bear in mind that each of these functional requirements is a business user requirement and not an IT or development requirement.


Download the full copy of the TEC 2009 BI Buyer’s Guide for businesses.

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So, Tell Me a Little Bit About Yourself


If you know nothing about a company, you should be able to figure out the bare essentials by visiting its About Us page, right? Turns out this is only true sometimes. When visiting the Digg website, for example. The first line on Digg’s About page is this: "Digg is a place for people to discover and share content from anywhere on the web." Neat, huh? One click and sixteen words after

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The Rise or Fall of Internet Advertising


Is the Internet advertising industry about to crash? Some pundits think so. Researchers and entrepreneurs aren't so sure

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Connect the Dots: Simplifying the Online Ad Business


Over the past few years, the online advertising space has become crowded and very complex, and more technologically driven middle-men have acquired increasingly large shares of the overall online revenue. Traditional publishers have been at a disadvantage and struggling to regain control over their online ad business. In this white paper, we propose a solution that straddles the whole value chain through a suite of previously unconnected technologies. By connecting all these dots, publishers are empowered to effectively create and use behavioral data patterns of their visitors, and sell advertisement with exclusive access to different types of audiences--thus returning to a more profitable business model of advertising in media.

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Business-class Versus Home-user Backups


A number of bargain-basement data backup services are entering the market with a barrage of advertising. Some people may make business decisions based on price alone, but when it comes to vital needs like secure data, cheaper is not better. Would you buy the cheapest parachute? Then why settle for the cheapest data backup solution? Learn more about data backup technologies and why you should avoid cheap alternatives.

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Is Social Media Going to Kill Sales Cold Calling?


Are you still using cold calling for sales? Do you have a strategy when approaching potential customers over the phone or is it mostly a shot in the dark? Are you aware that you can use social media for sales, which has advantages over cold calling? In order to answer these questions, let’s take a look at how cold calling and social media can help you with three of the most important rules of

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United Business Media


United Business Media (UBM) provides marketing and communications services. UBM’s focuses include event organization, news distribution, advertising, and market research.

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Cameleon Software


Cameleon Software (formerly Access Commerce) provides multichannel commerce and configurator software to companies that sell customizable products and services across multiple sales channels. Cameleon Software provides support for such processes as guided selling, product configuration, pricing, and quote generation. Cameleon Software clients include Air Liquide, Eaton Corporation, Invacare, Legrand, Leroy Merlin, Pages Jaunes (Yellow Pages), Philips Electronics, Saint-Gobain, APC by Schneider Electric, SFR, and ThyssenKrupp.

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Salesforce.com Acquires ExactTarget


Salesforce.com will acquire the cloud marketing platform ExactTarget. The transaction was valued at approximately $2.5 billion. Salesforce plans to add ExactTarget's digital marketing capabilities to its Marketing Cloud functionality and to expand its customer base with ExactTarget's more than 6,000 customers (including Coca-Cola, Gap, and Nike). To date, the Salesforce Marketing Cloud has been

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Marketing and Intelligence, Together at Last


Net Perceptions ties its own business intelligence package along with Angara’s technology for improving conversion rates into a tidy ASP package.

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