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Is Your Customer Strategy Aligned with Customer Experience
As product differentiations blur, companies are increasingly turning to create customer-centric organizational behavior to establish experience-based

your customer experience  Your Customer Strategy Aligned with Customer Experience As product differentiations blur, companies are increasingly turning to create customer-centric organizational behavior to establish experience-based differentiation (EBD) and remain competitive. This creates unique challenges while implementing a customer relationship management (CRM) strategy in multidepartment organizations with numerous customer touch points. This white paper aims to enable CRM strategy. Read More

Supply Chain Management (SCM)
Supply chain management (SCM) solutions include applications for managing supplier, manufacturer, wholesaler, retailer, and customer business processes. Addressing demand management, warehouse mana...
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Documents related to » your customer experience


What’s Your Customer Experience Advantage?: New CRM Innovations from SAP Help Companies Empower Their Employees and Gain a Competitive Edge
Customer experience is now a competitive differentiator. As customers become more informed and more demanding, companies need to step outside of their comfort

your customer experience  Your Customer Experience Advantage?: New CRM Innovations from SAP Help Companies Empower Their Employees and Gain a Competitive Edge Customer experience is now a competitive differentiator. As customers become more informed and more demanding, companies need to step outside of their comfort zone and explore non-traditional customer relationship management (CRM) areas. This paper explores a sampling of CRM improvements that allow companies to deliver a consistent customer experience to gain a Read More
Customer Relationship Management Strategies Part Two: Creating Your Strategy
CRM system can increase your profits and build customer loyalty by streamlining your processes and provide better quality products and services. However, you

your customer experience  asset your company is your customer data. It is the heart of every CRM system. Without it, you have no CRM system. So why not take good care of it? Start from the beginning and evaluate your current data and how you manage and maintain it. How do you collect your data today? Is it a reliable source? Can you depend on this source in the future? What does your company do with the data? Do you mine it to provide different information? Understanding how your data fits in with your overall CRM strategy is key Read More
Social Media and Customer Experience Feedback
Twitter, Facebook, LinkedIn, and blogs are just a few Internet services that make up the new growing digital world called social media. Many companies have seen

your customer experience  at the end of your customer satisfaction survey. These links will give them an easy way to share (on various social media sites) the positive experiences they had with your company. This helps you to empower people to become advocates of your brand. The easier it is for them to speak out, the more likely they will. SmartLogic, which is built into the Mindshare system, allows you to pinpoint those survey respondents who gave you high ratings on certain questions and/or said they would recommend your Read More
Your 360-degree View of the Customer: Keep the Customer in View
Vendors of customer relationship management solutions, and the companies that use those solutions, praise the advantages of having a 360-degree view of the

your customer experience  satisfy them. Be Customer-focused Your view of the customer should take the customer into account. A customer who calls for support does not want a birthday card. When my landlord sent me holiday cards but failed to respond to my requests, I felt I wasn’t being taken seriously. While it’s good business sense to maintain customer relationships by personalizing and customizing your interactions, responding to your customers’ specific needs first is more important than applying industry best Read More
The Customer as a Strategic Asset
Ask 500 CEOs to define the word “customer,” and you’ll come up with 500 different answers—with a few common denominators. It turns out these denominators are

your customer experience  Customer as a Strategic Asset Ask 500 CEOs to define the word “customer,” and you’ll come up with 500 different answers—with a few common denominators. It turns out these denominators are the same ones used to describe an organization’s long-term strategic assets. Yet for many organizations, customers aren’t considered assets at all; and yet they’re expected to constitute the lifeblood of the business itself. Read More
Enhancing the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention
Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a

your customer experience  the Customer Experience with Loyalty Management: Strengthen the Brand and Improve Customer Retention Customer churn is very costly—it’s many times more expensive to acquire a new customer than to keep an existing one—so retaining customers by offering a superior experience is a top priority. Also, delivering unique experiences to different customer segments is a valuable strategy. Read about how to increase brand equity and retain customers by offering a better experience. Read More
Streamline Your Business, Accelerate Your Growth


your customer experience  Your Business, Accelerate Your Growth Read More
Customer Analytics Pay Off
To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value

your customer experience  Analytics Pay Off To help organizations develop a customer analytics strategy designed to drive growth and increase customer satisfaction, the IBM Institute for Business Value has identified four stages of organizational capabilities and associated customer analytics strategies. Read More
Is Your ERP System Built for Your Industry?
Most ERP applications have three major components: manufacturing, distribution, and finance. For process manufacturing, quality management is so embedded in all

your customer experience  Your ERP System Built for Your Industry? Most ERP applications have three major components: manufacturing, distribution, and finance. For process manufacturing, quality management is so embedded in all the processes that it also becomes a core requirement. This white paper discusses the process manufacturing paradigm and provides a guideline for any process manufacturing company that needs to identify ERP system requirements most suitable for their business. Read More
Improving Customer Experience with In-store Mobility Technology: Converging Physical and Digital Selling into a Seamless, Cohesive Experience
A superior user experience is created when the digital and physical worlds are connected. This paper describes how a comprehensive mobile point-of-sale (POS

your customer experience  Customer Experience with In-store Mobility Technology: Converging Physical and Digital Selling into a Seamless, Cohesive Experience A superior user experience is created when the digital and physical worlds are connected. This paper describes how a comprehensive mobile point-of-sale (POS) system can serve as the glue that holds together all of the different tangible and digital channels used today by retailers—but within the walls of a physical shopping location. A well-conceived in-store Read More
Service: Reduce Cost While Maintaining Customer Satisfaction
Maximizing profit by providing top-quality service at minimum cost is no longer optional – it’s imperative. Reducing the cost of service while keeping customers

your customer experience  enabling you to keep your customers happy and grow your business. Find out how. Read More
Building the Customer-centric Enterprise
The insurance industry’s turn from an underwriting-oriented vision to a customer-centric view has been painfully slow. Success isn’t just a matter of delivering

your customer experience  how you can use your customer segment data for customer analytics that can help you determine which segments to grow and which to retain. Read More
SAP Releases New Mobile Retail App for In-store Experience
SAP recently announced the launch of SAP Shopper Experience, a personalized and engaging retail mobile app suite that offers social media sharing, loyalty

your customer experience  Releases New Mobile Retail App for In-store Experience At the recent NRF 2014 conference, SAP announced the launch of SAP Shopper Experience , a personalized and engaging retail mobile app suite that offers social media sharing, loyalty programs, and a self-payment system for shoppers. The suite of modular consumer mobile solutions aims to transform the in-store shopping experience.   Consumers are increasingly using their mobile devices in stores to research products, compare prices, and get Read More
SAP Software to Include Fiori User Experience, Free
SAP has responded to customer pressure and announced that SAP Fiori user experience and SAP Screen Personas software will be included with SAP software.

your customer experience  Software to Include Fiori User Experience, Free SAP has responded to customer pressure and announced that SAP Fiori user experience and SAP Screen Personas software will be included with SAP software. SAP Fiori was launched last year and provided SAP users with a refreshing new and simple user experience across multiple devices. However, from the time of launch until now, SAP has been charging customers for SAP Fiori. The growth and adoption of Fiori over the last year created a challenge for SAP. One Read More

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