April 2011 saw the merger of Epicor and Activant Solutions to create a global leader in business software solutions. TEC principal analyst P. J. Jakovljevic sits down with CMO John Hiraoka to discuss the opportunities and challenges created by the merger and the potential synergy of the combined company, Epicor Software Corporation, to grow a wide range of products and industries, a very ambitious yet difficult-to-realize strategy.
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reports. Pervez Qureshi and Kathy Crusco, formerly Activant chief executive officer (CEO) and chief financial officer (CFO), respectively, are now the CEO and CFO of the new Epicor. For its part, the old Epicor has contributed to the senior executives team with John Hiraoka and Paul Farrell as the chief marketing officer (CMO) and executive vice president (EVP) of Global R&D, respectively. As mentioned earlier, Epicor is now well over $800 million (USD) in annual revenue. The first joint user conference