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The Boomerang Effect: How Market Dynamics Are Driving Customers Back to the Manufacturer


Source: RightNow Technologies


Document Type: Outside Link

Description:

The Internet and big-box retailers have changed the way products from MP3 players to garden tillers reach the market. Customers now have a direct pipeline, via the Internet, to the name on the label of the products they buy. And those customers are going back in droves to the manufacturers instead of the retailers for product support. How can you distinguish your brand, given this new market dynamic? Find out now.


Download <strong>The Boomerang Effect: How Market Dynamics Are Driving Customers Back to the Manufacturer</strong>
 

Comments:
Related Topics:  Customer Relationship Management (CRM), Channel Management

 Related Keywords:  customer relationship management, customer service, e-service, customer experience management, CRM

 Source: RightNow Technologies


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