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Integrated Sales and Marketing for Consumer Products Companies


Source: SAP


Document Type: Outside Link

Description:

While most organizations have some integrated sales and marketing (ISM) elements in place, few have adopted a comprehensive approach. To achieve this, they must identify an ideal goal, establish a supply chain strategy, and then work methodically toward that objective. While the appropriate path to achieve ISM differs from company to company, there are a few key steps that can help simplify the process.


Download <strong>Integrated Sales and Marketing for Consumer Products Companies</strong>
 

Comments:
Related Topics:  Channel Management, Contact Management (CM), Customer Service and Support, Marketing Automation, Advertising Solutions, Enterprise Marketing Management (EMM)/Marketing Resource Management (MRM), Personalized Marketing, Telemarketing, Sales Force Automation (SFA)

 Related Industries:  Manufacturing, Retail Trade, Finance and Insurance

 Related Keywords:  SAP, supply chain value, product supply chain, business strategy software, inventory logistics, global logistics supply chain strategies, supply chain processes, supply chain visibility software, customer centricity, customer service reviews

 Source: SAP
Learn more about SAP


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