Integrated Sales and Marketing for Consumer Products Companies
Source:
SAP
Document Type:
Outside Link
While most organizations have some integrated sales and marketing (ISM) elements in place, few have adopted a comprehensive approach. To achieve this, they must identify an ideal goal, establish a supply chain strategy, and then work methodically toward that objective. While the appropriate path to achieve ISM differs from company to company, there are a few key steps that can help simplify the process.