10 Reasons Why E-commerce Fails
Source:
bwired
Document Type:
Checklist/Guide
“Build it and they will come” is not a strategy for e-commerce success. You wouldn’t expect a new store to bring in business without advertising and promotion, so why would you build a Web site and expect it to boost business if nobody knows it exists? E-commerce must be supported with marketing and advertising. Learn about the other nine reasons why e-commerce fails and how you can overcome these pitfalls.