NRF 2013 Highlights: Technology Driving Customer-centric Retail
Source:
Technology Evaluation Centers
Document Type:
TEC Report
Today's always-on mobile and digital lifestyle has put consumers in the driver's seat. Customers are more empowered than ever before, with immediate access to up-to-date pricing and deep product information and peer reviews thanks to the latest smartphones and Internet-enabled devices. See how this has impacted the retail industry and how retailers are responding to get customers to buy into their products. Get the highlights from NRF 2013.