CRM: The Truth, The Whole Truth And Nothing But The Truth(For A Change)
Dick Lee/Caribou Lake - February 15, 2003

Introduction

Finding out the true facts about what makes CRM tick and how fast it circles the ROI clock—if it indeed reaches ROI-has long frustrated potential CRM implementers looking for answers. And getting good answers really matters, because their only alternative to being forewarned may be leaping into enterprise-wide, mega-bucks, change management-laden CRM implementations—and testing the depth of the water with both feet...