Mainstream Enterprise Vendors Begin to Grasp Content Management
Part Two: Background & Lessons Learned
P.J. Jakovljevic - November 12, 2004

Background

For years, consumer packaged goods (CPG) firms have sent inaccurate (inadvertently or not) product data to retailers, but now they are under notice to fix the problem or pay penalties and even lose out at the end of the day. Nowadays, therefore, they will have to analyze their priorities and develop a product information management (PIM) or global data synchronization (GDS) action plan that delivers semantically reconciled data compliance with the above mighty retailers' demands. Moreover, these suppliers could even offer their customers new relationship-enhancing value-added services once they have implemented cleansed and synchronized product information repositories...